When Shift Happens
Hosted by When Shift Happens
Deep-dive interviews with crypto's most influential founders and investors, focusing on their personal journeys and long-term vision.
This is a business and philosophy podcast for the crypto industry. The host, Kevin Follonier, sits down with high-profile guests like founders of Ledger and Real Vision to unpack their origin stories, mental models, and predictions for the future. It's less about daily market chatter and more about the foundational ideas, personal sacrifices, and macro-level shifts shaping the decentralized world.
“Unlike many crypto podcasts focused on trading and price, this show centers on the human element of building and investing. The host is known for being well-researched, often quoting a guest's past writings to probe deeper into their philosophies and pivotal 'shift' moments.”
Who hosts this show
When Shift Happens is a weekly interview podcast hosted by Swiss journalist and entrepreneur Kevin Follonier. The show features long-form, unfiltered conversations with top builders, investors, and pioneers in the Bitcoin and Web3 ecosystems. Its mission is to explore the personal stories, philosophies, and pivotal moments that drive innovation, deliberately avoiding short-term market speculation to educate and onboard the next wave of users.
Credentials & credits
- Host, When Shift Happens Podcast
- Master's degree in Marketing & Business Development, Montpellier Business School
- Co-founder, Manuregion.fr
- Former Chief Marketing Officer, Sensila
- Co-founder, Yield Labs
- Public Speaker & Panel Moderator on Web3 topics
Other ventures
- The Shift (Newsletter)
- Yield Labs (co-founder)
- Manuregion.fr (co-founder)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01
- 02
- 03Raoul Pal - It's Boring, But It Will Make Crypto Investors RichJun 24, 2026 · 5 min
- 04Prediction Markets Will Eat Traditional Media | Co-Founder of Worm | DROPS E39Jun 23, 2026 · 46 min
- 05Michael Saylor: Why You Should Sell Everything Before You Sell Your BitcoinJun 19, 2026 · 12 min
- 06Dan Tapiero: The Secret to Getting Rich in Crypto (That Nobody Wants to Hear) | E175Jun 18, 2026 · 59 min
- 07Bitwise Advisor: Why Not Owning Bitcoin Is the Riskiest Bet You Can Make - Jeff ParkJun 17, 2026 · 10 min
- 08The Dark Side Of Funded Trading Accounts | Founder of Vanta Trading | DROPS E38Jun 16, 2026 · 51 min
Notable episodes
- 01Why I Moved 100% of My Net Worth Into Bitcoin - Eric Larchevêque, Ledger Cofounder
The co-founder of Ledger recounts the harrowing story of his partner being kidnapped and tortured for a Bitcoin ransom, providing a visceral case for self-custody and resilience.
- 02Raoul Pal - It's Boring, But It Will Make Crypto Investors Rich
Features macro investor Raoul Pal's blunt, memorable advice for surviving downturns, including the viral moment where he advises investors to "just buy the fucking dip."
- 03Bitwise CEO: Why Bitcoin at $60K Is Still the Opportunity of a Lifetime - Hunter Horsley
A concise and powerful macro argument for Bitcoin's long-term value, reframing its current price as an early entry point by comparing it to the $400 trillion global asset market.
What you'll be asked on this show
Kevin Follonier's interview style is patient and deeply researched. He often opens with broad, personal questions about a guest's mindset or daily routine to establish a philosophical baseline. He then drills down into their origin story, specifically targeting the pivotal moment—the 'shift'—that defined their path. Follonier frequently references a guest's own articles or past statements to frame questions, demonstrating thorough preparation and pushing for consistency or evolution in their thinking. He is comfortable asking direct, almost blunt questions about identity ('Who are you?') and discipline, but his relaxed, conversational tone prevents it from feeling confrontational. He allows for long pauses and gives guests the space to fully articulate complex ideas without interruption.
This is a single-host, long-form interview show with a relaxed, conversational tone. The host asks a mix of broad philosophical questions and specific, practical ones, allowing guests ample time to develop complex thoughts without interruption. The show's title is often used as a thematic anchor for questions about pivotal life or career changes.
Questions When Shift Happens keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when When Shift Happens reaches for it.
money
1- Q.01
“What's your answer for someone who thinks they've missed the boat on Bitcoin?”
This is a common opening question for investor guests, used to address a primary retail objection upfront.
origin
2- Q.01
“What was the moment you hit a wall and realized you had to take control of your future?”
Tied directly to the show's theme, this question is used to uncover a guest's entrepreneurial origin story.
- Q.02
“If you had to explain what you do and why you do it, what would you say?”
This question pushes guests to articulate their core mission beyond their company's marketing copy.
mindset
3- Q.01
“Where does your optimism come from?”
Asked to understand the foundational mindset that drives a guest through the volatility of building a company.
- Q.02
“What's the first thing you think about when you wake up?”
An intimate question used early in the conversation to understand a guest's daily priorities and focus.
- Q.03
“What needs to happen for someone to start taking responsibility for their own future?”
A follow-up question that explores the catalysts for personal growth and self-reliance.
future
1- Q.01
“What do you think is extremely hard today but will be a commodity in 10 years?”
A forward-looking question to gauge a guest's vision on technological and business evolution.
advice
1- Q.01
“How do you develop the patience to hold when your portfolio is down 60-80%?”
A practical question that addresses a common pain point for the investor-focused audience.
process
2- Q.01
“I read your article where you wrote [X]. Can you explain what you meant by that?”
A signature technique where the host uses a guest's own words to prompt deeper, more specific explanations.
- Q.02
“Will you actually be able to sell when your framework tells you to?”
This question challenges an investor guest on their personal discipline and ability to follow their own process.
craft
1- Q.01
“How much did you actually understand about building a company when you first started?”
This question aims to demystify the entrepreneurial journey by focusing on the guest's initial knowledge gaps.
personal
1- Q.01
“Who are you?”
A disarmingly direct, philosophical question used mid-conversation to probe a guest's sense of identity.
Signature segments
- · Asking about the 'shift' moment
- · Quoting a guest's own writings
- · DROPS (sub-series)
- · Asking 'Who are you?'
Topics covered repeatedly
Who gets booked here
Guests are typically C-suite executives, founders, and influential investors from highly credible crypto-native companies. The roster includes figures like the CEO of Bitwise, the co-founder of Ledger, and veteran macro investors like Raoul Pal.
- Hunter Horsleyon Bitwise CEO: Why Bitcoin at $60K Is Still the Opportunity of a Lifetime
- Eric Larchevêqueon Why I Moved 100% of My Net Worth Into Bitcoin - Eric Larchevêque, Ledger Cofounder | E176
- Raoul Palon Raoul Pal - It's Boring, But It Will Make Crypto Investors Rich
- Nass Dibaon Prediction Markets Will Eat Traditional Media | Co-Founder of Worm | DROPS E39
- Michael Sayloron Michael Saylor: Why You Should Sell Everything Before You Sell Your Bitcoin
- Dan Tapieroon Dan Tapiero: The Secret to Getting Rich in Crypto (That Nobody Wants to Hear) | E175
Where to find this show
Audience & reach
Sponsors are exclusively crypto-native companies, including exchanges (Jupiter), hardware wallets (Trezor), asset managers (Bitwise), and DeFi protocols (Ethena). This indicates the podcast is a targeted channel for brands seeking to reach an engaged audience of active crypto participants and investors.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch When Shift Happens
d•••@•••.zaFree: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of When Shift Happens?
- The podcast is hosted by Kevin Follonier, a Swiss journalist, entrepreneur, and public speaker specializing in Web3.
- Is the podcast still active?
- Yes, the podcast releases multiple episodes per week.
- What is the format of the show?
- It is a single-host, long-form interview show featuring conversations with leaders in the crypto and Web3 space.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and other major podcast platforms.
- How can I pitch a guest for the show?
- The podcast's official website, kevinfollonier.com, has contact information for inquiries, though they primarily book high-profile founders and investors.
- Is this the same 'When Shift Happens' podcast hosted by Saray Khumalo?
- No. This podcast, hosted by Kevin Follonier, focuses on crypto and Web3. There is another podcast with the same name hosted by Saray Khumalo that focuses on resilience and personal change.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Kevin Follonier's Personal Websitekevinfollonier.com
- [02]When Shift Happens Podcast Pagekevinfollonier.com
- [03]IQ.wiki Profile: Kevin Follonieriq.wiki
- [04]A Deep Dive Into Crypto, NFTs And Web3 Culture With Kevin Folloniermedium.com
- [05]When Shift Happens on Apple Podcastspodcasts.apple.com
- [06]Kevin Follonier Speaking Engagementskevinfollonier.com
Podcasts like When Shift Happens
Saad Rashid - YouTube Automation
Saad Rashid
A Pakistani host interviews creators of 'faceless' YouTube channels, breaking down their niche strategies, AI workflows, and revenue generation.
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
The Arena
The Arena
A daily sports debate show where 3-time NBA All-Star Gilbert Arenas and a panel of former pros give unfiltered takes on basketball news.
Backstage with Millionaires
Pankaj Chauhan
A weekly news show and documentary-style channel breaking down the biggest stories and trends in the Indian startup and venture capital ecosystem.
Thomas Brush
Thomas Brush
A podcast for aspiring indie game developers, hosted by a solo dev who interviews peers about the practical and emotional journey of making games.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
The Wolf Of All Streets
Scott Melker
A daily show from trader Scott Melker breaking down crypto, macro, and trading news with market experts and industry builders.
Rusty Quill Podcasts
Rusty Quill Podcasts
A network feed from a London-based production house specializing in full-cast speculative fiction and horror audio dramas.