Case study 01·Hook Media·45 days · Jul 13 → Aug 21
8.5M organic views in 45 days. From channels that did not exist on July 12.
Hook Media runs three of India's largest digital brands. We built a fanpage network around their podcasts and started posting. No ad spend, no cross-promotion from the main channels, and one dashboard to watch all of it at once. The network has since passed 12M views.
- Views
- 0.0M
↑ >999% vs prior 45 days
- Subscribers
- +0.0K
↑ from zero
- Likes
- 0.0K
- Watch time
- 0.0K hrs
88.8%India
of views · 2.98M from IN alone
41.9%Aged 25–34
Hook's core demographic
~92%Mobile
Shorts-native audience
68 / 32Male / Female
matches the MensXP + iDiva mix
Views · all fanpages · Jul 13 → Aug 21

They went to IIM. Then called it useless.

We were ready to end it… until this happened.

Shami proved everything. Still ignored. Why?















