Case studies: 8.5M views in 45 days, 579K in month two

Hook Media: 8.5M organic views in 45 days.

From channels that did not exist on July 12.

Hook Media runs three of India's largest digital brands. We built a fanpage network around their podcasts and started posting. No ad spend, no cross-promotion from the main channels, and one dashboard to watch all of it at once. The network has since passed 12M views.

MensXPiDivaIndia Cricket Canteen

Views

8.5M

Subscribers

+3.4K

Likes

143.7K

Watch time

43.6K hrs

88.8% India

of views · 2.98M from IN alone

41.9% Aged 25–34

Hook's core demographic

~92% Mobile

Shorts-native audience

68 / 32 Male / Female

matches the MensXP + iDiva mix

Case study 02Month 2 · Jul 10 → Sep 3

The Impossible Life: Ten fanpages. 579K views in month two.

Ninety percent of them American.

A US podcast in the faith, discipline, and mindset space with a 7K-subscriber main channel. We spun up ten distinct channels, each with its own name, look, and posting rhythm, so the show appears ten times in the same feed without reading as one account on repeat.

Main channel · 7.19K subsFaith & discipline10 fanpages

Views: 579.4K
Subscribers: +474
Likes: 8.5K
Shares: 433

~90% United States
then CA, GB, AU
90.5% Male
the show's actual listener base
~65% Aged 25–44
25–34 leads, 35–44 second
~88% Mobile
watched in the Shorts feed

Top Shorts from the network

Impossible Life Stories

30K views

He told her he loved her after 48 hours.

Impossible Life Mindset

5.4K views

He can't improve it. He can only destroy it.

Living the Impossible

3.4K views

All ten channels · month 2

Source channel @theimpossiblelife · 7.19K subscribers

Every engagement, and the numbers it moved.

Hook Media: 8.5M organic views in 45 days.

The Impossible Life: Ten fanpages. 579K views in month two.

Your turn.