Compare operating models

When is a fanpage network the right call?

fanpage.wiki is an alternative to clipping agencies for shows that want owned distribution with a guarantee attached. Here is how it compares with an agency, a creator marketplace, and clipping software, on the questions that actually decide it.

Side by side

Four ways to get clips out. One keeps the audience and the guarantee.

This compares operating models, not performance. Agency contracts, marketplace rules, and software features vary by provider.

Criterionfanpage.wiki networkClipping agencyCreator marketplaceClipping software
ProductionDone for you under your brand rulesEditors; scope variesParticipating creatorsYour team, using the tool
Publishing accountsChannels you own, built by usYours or theirs; confirmUsually creator accountsAccounts you connect
Pricing basisFixed cap with a guaranteed view floorRetainer or per clipRewards or campaign ratesSubscription or credits
Who keeps followersYouDepends on ownershipThe creatorYou
PublishingIncluded, 30 posts a dayConfirm scopeCreators, under rulesYour team
GuaranteeViews floor, credited if missedRareNone on viewsNone
Best fitOngoing owned audience growthBespoke creativeBorrowed creator reachA team that can run production
Which fits

Pick by who runs production and where the audience accumulates.

Best for ongoing owned audience growth: a fanpage network

Choose this when you have a back catalogue and want a repeatable machine whose channels, posts, and subscribers stay with you, with a floor you can hold someone to.

Best for original creative: a specialist agency

Look for production capability, relevant editorial work, revisions, and a named account team. Confirm distribution separately; an editing deliverable does not include publishing.

Best for borrowed reach: a creator marketplace

Evaluate audience fit, review controls, post retention, and view verification. The audience accumulates on the creator's account, not yours.

Best for an in-house team: clipping software

Software cuts editing time when your team can own approvals, publishing, and reporting. Count that operating work when comparing total cost.

Due diligence

Seven questions to ask any clipping provider.

Including us. Our answers are on the facts page.

  1. 01Who owns each channel, its subscribers, and the published library?
  2. 02Who selects, edits, approves, and publishes clips?
  3. 03What is guaranteed, and what happens when it is missed?
  4. 04Which views count, and where can I verify them myself?
  5. 05What is the cap, and can the bill ever exceed it?
  6. 06What happens to posts and access when the engagement ends?
  7. 07Can I see per-channel performance, not a blended number?

Our answers: facts & sources

Comparison questions

Is fanpage.wiki an agency or a tool?

Neither in the usual sense. It is a managed network service: we build the channels, run production and publishing, and guarantee a view floor. You keep the channels.

Do all clipping agencies use accounts you own?

No. Agencies may post to your accounts, theirs, or a mix. Ask who owns the handles, who can publish, whether posts stay live, and how access works after the engagement.

How should I compare prices?

Compare the full scope: sourcing, editing, revisions, approvals, publishing, reporting, and distribution. A subscription, a retainer, a creator reward, and a guaranteed floor pay for different things. Use the same view definition and window when comparing effective CPM.

What is the difference between a marketplace and a network?

A marketplace coordinates other people's accounts. A fanpage network is a set of channels built for your show, in your account, run by us.

What is fanpage.wiki?

fanpage.wiki builds and runs a network of clip channels around a show, on accounts the customer owns, with a guaranteed monthly view floor at a fixed price. It handles channel creation, clip selection, editing, captions, publishing, and reporting, while customers keep their channels, subscribers, posts, and analytics.

Put your catalogue to the test.

Every number on this site started with one channel link. Tell us what you publish and we will show you what a network does with it.