WeCreate Podcast
Two Australian agency owners talk shop on the realities of building a creative business, from marketing and branding to client relationships.
A podcast featuring two Australian agency founders, Ben Cook and Jobe Neal, who alternate between interviewing other entrepreneurs and having candid, co-hosted conversations about the challenges of running a business. Topics are grounded in their daily work, covering marketing, branding, pricing, and hiring, with a specific focus on the creative and service industries in Australia. The show effectively doubles as a marketing channel for their own agency, ReCreate Australia.
“The show's strength is its blend of the hosts' own operational experiences with guest interviews, creating a grounded, 'in the trenches' perspective. Unlike purely interview-based shows, the frequent co-host discussions provide a consistent viewpoint on building a modern creative business in Australia.”
Who hosts this show
WeCreate Podcast is hosted by Ben Cook and Jobe Neal, the founders of ReCreate Australia, a creative content agency based in Geelong. The show serves as an extension of their agency work, where they discuss business strategies and interview other Australian founders, sharing insights from their own experience running a creative services company.
Credentials & credits
- Ben Cook, Director of ReCreate Australia
- Jobe Neal, General Manager & Co-owner of ReCreate Australia
Other ventures
- ReCreate Australia (Creative & Content Agency)
What kind of podcast
When new episodes drop
- 01The Best Candidates Aren't Looking at Job BoardsJun 19, 2026 · 45s
- 02That Deal Didn't Come From a Cold CallJun 17, 2026 · 40s
- 03Why Paying Less Often Costs MoreJun 12, 2026 · 24s
- 04Why Pulling Back on Marketing Could Be Your Biggest Mistake | WeCreate PodcastJun 9, 2026 · 35 min
- 05The Business Lesson That Changed EverythingMay 26, 2026 · 57 min
- 06Become the Go-To Person in Your Network | WeCreate PodcastApr 7, 2026 · 30 min
- 07The Real Reason Clients Keep Coming BackFeb 4, 2026 · 22 min
- 08The REAL Reason Your Emails Don’t Convert!Nov 21, 2025 · 1h 27m
Notable episodes
- 01The Business Lesson That Changed Everything
A clear example of the show's guest interview format, featuring a founder with a unique pro-bono business model that aligns with the show's themes.
- 02Why Pulling Back on Marketing Could Be Your Biggest Mistake
Represents the core co-hosted chat format, where the hosts share their own agency's philosophy on a key business topic.
- 03Become the Go-To Person in Your Network
Tackles the common 'personal brand vs. business brand' dilemma, a central theme for the show's creative professional audience.
What you'll be asked on this show
Ben and Jobe use a conversational, tag-team interview approach. They build rapport by relating the guest's journey to their own experiences running an agency. Questions are often direct follow-ups to a point the guest has just made, probing deeper into business models, scaling challenges, and process. They typically open by asking the guest to explain their business and close by asking where listeners can find them online.
The format alternates between two-host conversations and guest interviews. The co-hosted episodes are conversational and anecdotal, with hosts Ben Cook and Jobe Neal building on each other's points about business principles. Interview episodes maintain this conversational feel, with both hosts tag-teaming questions.
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you explain what your business does?”
This is a standard opening question to establish the guest's business context for the audience.
process
4- Q.01
“Can you tell us about [a specific, unique project]?”
The hosts use this to dive into a notable achievement or unique aspect of the guest's business.
- Q.02
“How did you navigate growing the team from [X to Y]?”
Focuses on the practical challenges and operational changes required when scaling a business.
- Q.03
“How do you go about selecting which [clients/projects] to work with?”
Probes the guest's process for client qualification and project selection.
- Q.04
“How do you hire the right people you can trust?”
Explores the guest's philosophy on team-building, hiring, and cultivating trust within their company.
money
1- Q.01
“How do you financially support [an unusual business model]?”
This question directly addresses the financial viability of non-traditional or mission-driven strategies.
future
1- Q.01
“What's the story behind [a new product or venture]?”
Used to inquire about future plans, new developments, or business diversification.
technique
1- Q.01
“What's a specific example of that?”
A common interjection used by the hosts on each other and guests to get a concrete illustration for an abstract point.
advice
1- Q.01
“What's the best way for listeners to find out more about you?”
This is the standard closing question, giving the guest a final call-to-action.
Topics covered repeatedly
Who gets booked here
The podcast features founders and operators of Australian businesses, often from the creative, service, or mission-driven sectors, who have a unique story or business model to share.
- Adrian (Vidzero)on The Business Lesson That Changed Everything
- Kate (Brand Aid)on The REAL Reason Your Emails Don’t Convert!
Where to find this show
Audience & reach
The podcast is self-promotional, acting as a top-of-funnel marketing tool for the hosts' content agency, ReCreate Australia. The episode topics and discussions on marketing and branding directly showcase their professional expertise.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of WeCreate Podcast?
- The hosts are Ben Cook (Director) and Jobe Neal (General Manager/Co-owner), the founders of the Australian creative agency ReCreate Australia.
- What is the format of the show?
- The podcast alternates between two main formats: conversational chats between the two hosts about business and marketing, and long-form interviews with other Australian founders.
- Is the WeCreate Podcast still active?
- Yes, based on the provided episode data, new episodes are released regularly.
- Who is the podcast for?
- It's aimed at Australian entrepreneurs, creative professionals, agency owners, and freelancers who want practical advice on growing a business.
- How can I be featured on the podcast?
- The podcast description provides an email for inquiries: [email — gated].
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]ReCreate Australia Official Websiterecreateaustralia.com.au
- [02]Marketing Panel with Ben & Jobe from ReCreate Australiaeventbrite.com.au
- [03]FounderFest Speaker Bio for Jobe Neallu.ma
- [04]Strategy with Sally Podcast featuring Jobe Nealpodcasts.apple.com
- [05]The Dumb Monkey Podcast Guest - Ben Cookpodcast.easd.com.au
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