Veterinary Business Institute
A business strategy podcast for veterinarians focused on moving from being busy to building a profitable, valuable, and sustainable practice.
This is a show that directly confronts the veterinary field's cultural discomfort with business. It reframes concepts like profitability, marketing, and efficiency as essential tools that enable, rather than conflict with, high-quality patient care. By interviewing successful practice owners and specialized consultants, the podcast provides practical frameworks for turning a clinical practice into a transferable financial asset.
“Its key distinction is the direct challenge to the "business is a bad word" mentality in veterinary medicine. The hosts and guests translate abstract business goals into tangible benefits for patient care and team well-being, using a vocabulary of 'investment' over 'expense' and 'advocacy' over 'sales'.”
Who hosts this show
The Veterinary Business Institute (VBI) podcast is an educational resource for veterinarians, practice owners, and entrepreneurs. Led by Naren Arulrajah, the founder of VBI and CEO of Ekwa Marketing, and featuring a rotating cast of co-hosts including Don Adeesha, Dr. Amanda Landis-Hanna, Dr. Joel Parker, and Dr. Mark Roozen, the show aims to help veterinary professionals build thriving practices. Episodes feature conversations with industry leaders on topics like profitability, marketing, leadership, and team culture.
Credentials & credits
- Naren Arulrajah: Founder & CEO of Ekwa Marketing, consultant, author, speaker.
- Dr. Joel Parker: Veterinarian (DVM), business consultant, founder of Veterinary Practice Solutions.
- Dr. Mark Roozen: Veterinarian (DVM), MBA, Deputy State Veterinarian for Kentucky.
- Don Adeesha: Primary podcast host.
Other ventures
- Ekwa Marketing (Naren Arulrajah).
- Veterinary Practice Solutions (Dr. Joel Parker).
- Roozen Strategy (Dr. Mark Roozen).
- OBGYN Business Institute (Naren Arulrajah).
- InfluenceForDentistry (Naren Arulrajah).
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03Business Isn't a Bad Word: Helping Veterinary Teams See Their ImpactJun 22, 2026 · 37 min
- 04Business Isn’t a Bad Word: Helping Veterinary Teams See Their ImpactJun 18, 2026 · 36 min
- 05Beyond the AI Scribe: What’s Next for Veterinary Practices?Jun 11, 2026 · 50 min
- 06
- 07Why Great Veterinary Practices Still Struggle to Get New ClientsJun 4, 2026 · 34 min
- 08
Notable episodes
- 01Busy Doesn’t Mean Profitable: Building a Veterinary Practice That Lasts | Dr. Tina Neel
This episode perfectly encapsulates the show's core thesis: shifting focus from being merely 'busy' to building a truly profitable and valuable practice.
- 02Business Isn’t a Bad Word: Helping Veterinary Teams See Their Impact
Directly confronts the cultural stigma around money in veterinary medicine, offering ways to reframe business conversations to align with a care-first mission.
- 03Beyond the AI Scribe: What’s Next for Veterinary Practices?
Demonstrates the podcast's forward-looking perspective, moving beyond current trends to discuss the next wave of technological integration in veterinary business.
What you'll be asked on this show
The host, typically Don Adeesha, acts as a guide for the listener. He opens by establishing a central conflict or paradox relevant to practice owners, such as being busy but not profitable. His questions are structured and often multi-part, building a logical path from the guest's previous answer to the next topic (e.g., "Where do teams struggle most with communication, and how does that affect outcomes?"). The style is less of a debate and more of a collaborative exploration to uncover actionable insights. The host often summarizes a key takeaway before transitioning, ensuring the episode's lessons are clear and memorable.
The show uses a rotating cast of hosts, with Don Adeesha frequently leading interviews. Episodes begin with a strong thematic frame, defining a core problem (e.g., 'busy vs. profitable'). Questions are direct and designed to guide the guest through a set of learning objectives for the audience. Sponsor reads for Ekwa Marketing are smoothly integrated as a solution to the challenges being discussed.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
mindset
2- Q.01
“What separates a busy veterinary practice from a truly valuable one?”
This is a frequent opening question used to establish the show's core theme of profitability over mere activity.
- Q.02
“Why do veterinary teams feel uncomfortable talking about the business side of the practice?”
This question directly addresses the cultural mindset the podcast seeks to change.
advice
3- Q.01
“What are clients really looking for in a vet practice, and what are we getting wrong?”
The host asks this to challenge common assumptions and focus on client-centric value.
- Q.02
“How can we end the 'salesman' stigma where staff feel like dealers instead of healers?”
The host asks this to find practical solutions for reframing the team's role in the business.
- Q.03
“What terminology matters most, and are there words or phrases leaders should avoid?”
This question focuses on the power of language in shaping team culture around business topics.
process
4- Q.01
“Where do vet teams struggle most with communication, and what are the effects?”
This question pinpoints a common operational failure and its impact on both business and patient care.
- Q.02
“How can leaders help team members connect business concepts to things they already care about?”
This seeks actionable advice for managers to bridge the gap between business metrics and team values.
- Q.03
“What business information should vet teams actually know, and how can leaders share it effectively?”
This aims to get specific, practical advice on internal transparency and communication.
- Q.04
“How can practices strategically use a service like ultrasound to improve care and profitability?”
This connects a specific clinical tool to the broader business strategy of the practice.
business
1- Q.01
“How can heart-centered communication and a high-efficiency business model coexist?”
This addresses a perceived conflict, aiming to merge the values of care with business necessities.
money
1- Q.01
“With rising costs, what's one business metric to ignore and one to focus on?”
This question seeks to provide timely, focused financial advice for owners.
industry
1- Q.01
“How can a tech be overworked but also feel underutilized?”
The host uses this question to explore a common, paradoxical staffing problem in the industry.
Topics covered repeatedly
Who gets booked here
Guests are typically seasoned veterinary professionals who have either built highly valuable practices from the ground up or are specialized consultants in veterinary business, leadership, or marketing. They bring practical, field-tested advice on operations, finance, and strategy.
- Dr. Tina Neelon Busy Doesn’t Mean Profitable: Building a Veterinary Practice That Lasts
- Senani Ratnayakeon Business Isn’t a Bad Word: Helping Veterinary Teams See Their Impact
- Robert Sanchezon Beyond the AI Scribe: What’s Next for Veterinary Practices?
- Cebron Walkeron Why Great Veterinary Practices Still Struggle to Get New Clients
Where to find this show
Audience & reach
The primary sponsor is Ekwa Marketing, the digital marketing agency founded and run by the podcast's creator, Naren Arulrajah. Sponsorship is positioned as a direct solution for listeners, offering a complimentary 'Marketing Strategy Meeting' to help practices grow, making the podcast a direct lead-generation channel for Ekwa.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of the Veterinary Business Institute podcast?
- The podcast is led by Naren Arulrajah and features a team of co-hosts including Don Adeesha, Dr. Amanda Landis-Hanna, Dr. Joel Parker, and Dr. Mark Roozen.
- What is the podcast's format?
- It is an interview-based show where hosts speak with veterinary practice owners, consultants, and other industry experts about the business of veterinary medicine.
- Is the podcast still active?
- Yes, new episodes are released on a weekly basis on YouTube and other podcast platforms.
- Who is the target audience for this podcast?
- The podcast is designed for veterinary practice owners, aspiring owners, practice managers, and veterinarians who want to improve their business acumen.
- Where can I listen to the podcast?
- You can find the podcast on the Veterinary Business Institute's YouTube channel and on their official website.
- What topics are typically covered?
- Topics include practice profitability, marketing, team leadership, staff retention, financial metrics, and building a valuable practice that can be sold.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websiteveterinarybusinessinstitute.com
- [02]Podcast Pageveterinarybusinessinstitute.com
- [03]Naren Arulrajah Bio - Ekwa Marketingekwa.com
- [04]Naren Arulrajah Bio - OBGYN Business Instituteobgynbusinessinstitute.com
- [05]Dr. Mark Roozen Named New Deputy State Veterinarianmorningagclips.com
- [06]Dr. Joel Parker TEDx Talkyoutube.com
- [07]Dr. Joel Parker on The People of Animal Health Podcastpeopleofanimalhealth.com
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