Veterinary Business Institute cover art
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Veterinary Business Institute

A business strategy podcast for veterinarians focused on moving from being busy to building a profitable, valuable, and sustainable practice.

The brief

This is a show that directly confronts the veterinary field's cultural discomfort with business. It reframes concepts like profitability, marketing, and efficiency as essential tools that enable, rather than conflict with, high-quality patient care. By interviewing successful practice owners and specialized consultants, the podcast provides practical frameworks for turning a clinical practice into a transferable financial asset.

Its key distinction is the direct challenge to the "business is a bad word" mentality in veterinary medicine. The hosts and guests translate abstract business goals into tangible benefits for patient care and team well-being, using a vocabulary of 'investment' over 'expense' and 'advocacy' over 'sales'.
— What makes it distinctive
§1 · The host

Who hosts this show

The Veterinary Business Institute (VBI) podcast is an educational resource for veterinarians, practice owners, and entrepreneurs. Led by Naren Arulrajah, the founder of VBI and CEO of Ekwa Marketing, and featuring a rotating cast of co-hosts including Don Adeesha, Dr. Amanda Landis-Hanna, Dr. Joel Parker, and Dr. Mark Roozen, the show aims to help veterinary professionals build thriving practices. Episodes feature conversations with industry leaders on topics like profitability, marketing, leadership, and team culture.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • Naren Arulrajah: Founder & CEO of Ekwa Marketing, consultant, author, speaker.
  • Dr. Joel Parker: Veterinarian (DVM), business consultant, founder of Veterinary Practice Solutions.
  • Dr. Mark Roozen: Veterinarian (DVM), MBA, Deputy State Veterinarian for Kentucky.
  • Don Adeesha: Primary podcast host.

Other ventures

  • Ekwa Marketing (Naren Arulrajah).
  • Veterinary Practice Solutions (Dr. Joel Parker).
  • Roozen Strategy (Dr. Mark Roozen).
  • OBGYN Business Institute (Naren Arulrajah).
  • InfluenceForDentistry (Naren Arulrajah).
§2 · Classification

What kind of podcast

§3 · Cadence & catalog

When new episodes drop

§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    Busy Doesn’t Mean Profitable: Building a Veterinary Practice That Lasts | Dr. Tina Neel

    This episode perfectly encapsulates the show's core thesis: shifting focus from being merely 'busy' to building a truly profitable and valuable practice.

  2. 02
    Business Isn’t a Bad Word: Helping Veterinary Teams See Their Impact

    Directly confronts the cultural stigma around money in veterinary medicine, offering ways to reframe business conversations to align with a care-first mission.

  3. 03
    Beyond the AI Scribe: What’s Next for Veterinary Practices?

    Demonstrates the podcast's forward-looking perspective, moving beyond current trends to discuss the next wave of technological integration in veterinary business.

§4 · Signature

What you'll be asked on this show

AI-extracted from recent episodes · help us verify
How the host interviews

The host, typically Don Adeesha, acts as a guide for the listener. He opens by establishing a central conflict or paradox relevant to practice owners, such as being busy but not profitable. His questions are structured and often multi-part, building a logical path from the guest's previous answer to the next topic (e.g., "Where do teams struggle most with communication, and how does that affect outcomes?"). The style is less of a debate and more of a collaborative exploration to uncover actionable insights. The host often summarizes a key takeaway before transitioning, ensuring the episode's lessons are clear and memorable.

The show uses a rotating cast of hosts, with Don Adeesha frequently leading interviews. Episodes begin with a strong thematic frame, defining a core problem (e.g., 'busy vs. profitable'). Questions are direct and designed to guide the guest through a set of learning objectives for the audience. Sponsor reads for Ekwa Marketing are smoothly integrated as a solution to the challenges being discussed.

Questions the host keeps coming back to

12 catalogued

If you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.

mindset

2
  1. Q.01

    What separates a busy veterinary practice from a truly valuable one?

    This is a frequent opening question used to establish the show's core theme of profitability over mere activity.

  2. Q.02

    Why do veterinary teams feel uncomfortable talking about the business side of the practice?

    This question directly addresses the cultural mindset the podcast seeks to change.

advice

3
  1. Q.01

    What are clients really looking for in a vet practice, and what are we getting wrong?

    The host asks this to challenge common assumptions and focus on client-centric value.

  2. Q.02

    How can we end the 'salesman' stigma where staff feel like dealers instead of healers?

    The host asks this to find practical solutions for reframing the team's role in the business.

  3. Q.03

    What terminology matters most, and are there words or phrases leaders should avoid?

    This question focuses on the power of language in shaping team culture around business topics.

process

4
  1. Q.01

    Where do vet teams struggle most with communication, and what are the effects?

    This question pinpoints a common operational failure and its impact on both business and patient care.

  2. Q.02

    How can leaders help team members connect business concepts to things they already care about?

    This seeks actionable advice for managers to bridge the gap between business metrics and team values.

  3. Q.03

    What business information should vet teams actually know, and how can leaders share it effectively?

    This aims to get specific, practical advice on internal transparency and communication.

  4. Q.04

    How can practices strategically use a service like ultrasound to improve care and profitability?

    This connects a specific clinical tool to the broader business strategy of the practice.

business

1
  1. Q.01

    How can heart-centered communication and a high-efficiency business model coexist?

    This addresses a perceived conflict, aiming to merge the values of care with business necessities.

money

1
  1. Q.01

    With rising costs, what's one business metric to ignore and one to focus on?

    This question seeks to provide timely, focused financial advice for owners.

industry

1
  1. Q.01

    How can a tech be overworked but also feel underutilized?

    The host uses this question to explore a common, paradoxical staffing problem in the industry.

Topics covered repeatedly

Veterinary Practice ManagementProfitability & Financial HealthClient CommunicationTeam Leadership & CultureVeterinary MarketingStaff Utilization & RetentionBusiness Metrics & KPIsBuilding a Transferable AssetPricing StrategyVeterinary Technology & AI
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

Guests are typically seasoned veterinary professionals who have either built highly valuable practices from the ground up or are specialized consultants in veterinary business, leadership, or marketing. They bring practical, field-tested advice on operations, finance, and strategy.

Recent guests
  • Dr. Tina Neel
    on Busy Doesn’t Mean Profitable: Building a Veterinary Practice That Lasts
  • Senani Ratnayake
    on Business Isn’t a Bad Word: Helping Veterinary Teams See Their Impact
  • Robert Sanchez
    on Beyond the AI Scribe: What’s Next for Veterinary Practices?
  • Cebron Walker
    on Why Great Veterinary Practices Still Struggle to Get New Clients
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
73
73
Avg views / video
20
Trailing window
Total views
1.8K
1,761
Videos published
145
Sponsor readEstimated

The primary sponsor is Ekwa Marketing, the digital marketing agency founded and run by the podcast's creator, Naren Arulrajah. Sponsorship is positioned as a direct solution for listeners, offering a complimentary 'Marketing Strategy Meeting' to help practices grow, making the podcast a direct lead-generation channel for Ekwa.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch this show

Sign-in required
Verified contact
Host / booking email
t•••@•••.com
Direct line
+•• ••• ••• ••••
Public channels

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§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
Who are the hosts of the Veterinary Business Institute podcast?
The podcast is led by Naren Arulrajah and features a team of co-hosts including Don Adeesha, Dr. Amanda Landis-Hanna, Dr. Joel Parker, and Dr. Mark Roozen.
What is the podcast's format?
It is an interview-based show where hosts speak with veterinary practice owners, consultants, and other industry experts about the business of veterinary medicine.
Is the podcast still active?
Yes, new episodes are released on a weekly basis on YouTube and other podcast platforms.
Who is the target audience for this podcast?
The podcast is designed for veterinary practice owners, aspiring owners, practice managers, and veterinarians who want to improve their business acumen.
Where can I listen to the podcast?
You can find the podcast on the Veterinary Business Institute's YouTube channel and on their official website.
What topics are typically covered?
Topics include practice profitability, marketing, team leadership, staff retention, financial metrics, and building a valuable practice that can be sold.
Last updatedJun 29, 2026Not yet host-verified
Research depthDeep dossierHigh confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence

  1. [01]Official Websiteveterinarybusinessinstitute.com
  2. [02]Podcast Pageveterinarybusinessinstitute.com
  3. [03]Naren Arulrajah Bio - Ekwa Marketingekwa.com
  4. [04]Naren Arulrajah Bio - OBGYN Business Instituteobgynbusinessinstitute.com
  5. [05]Dr. Mark Roozen Named New Deputy State Veterinarianmorningagclips.com
  6. [06]Dr. Joel Parker TEDx Talkyoutube.com
  7. [07]Dr. Joel Parker on The People of Animal Health Podcastpeopleofanimalhealth.com
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