Variety Media
A Malayalam-language interview show featuring lighthearted and promotional conversations with stars of the Kerala entertainment industry.
This is a promotional engine for the Malayalam film and TV industry ('Mollywood'). Hosted by Mastani, the interviews are designed to be fun, casual, and shareable, creating buzz for new releases. While the primary goal is promotion, the host's empathetic style can lead conversations into unexpectedly personal and serious territory, such as an actor's family life or a comedian's experience with miscarriage.
“Unlike formal press junkets, "Masti with Mastani" stands out for its relaxed, fun-loving ('masti') atmosphere. The host's ability to build a friendly rapport often elicits candid, humorous, and sometimes emotional responses that differ from standard promotional interviews.”
Who hosts this show
Variety Media is a prominent online media promotion company based in Kerala, India. Its flagship interview show, "Masti with Mastani," is hosted by Anwara Sulthana Salim, known on-air as Mastani. The channel focuses on promoting Malayalam movies and television by conducting interviews with actors, directors, and other creators, often generating viral, lighthearted moments while also occasionally touching on serious personal topics.
Credentials & credits
- Celebrity Interviewer
- Digital Content Creator
- Event Host/MC
- Model
- Actress
Other ventures
- Bigg Boss Malayalam 7 (Contestant)
What kind of podcast
- Country
- India
- Region
- india
When new episodes drop
- 01
- 02ഇന്റർവ്യൂന് ഇടയിൽ 1L🍺 ഓർഡർ ചെയ്ത് ബൈജു ചേട്ടൻ😬 Baiju Santhosh InterviewJun 26, 2026 · 53s
- 03
- 04
- 05
- 06
Notable episodes
- 01MAYA V INTERVIEW
In a standout episode, host Mastani navigates a conversation with comedian Maya V that balances humor with deep vulnerability, including a discussion of societal pressures and the guest's personal experience with miscarriage.
- 02UYIR TEAM INTERVIEW with Baiju Santhosh
This interview showcases the show's signature lighthearted and 'thug' humor, with actor Baiju Santhosh making jokes that set a fun, viral tone for the movie promotion.
- 03RAHUL SURESH & VAISHNAVI SAIKUMAR INTERVIEW
Actress Vaishnavi Saikumar uses the platform to directly address a viral controversy involving an AI-generated image of her and her father, demonstrating the show's relevance to current social media topics.
What you'll be asked on this show
Episodes are typically video interviews, either one-on-one or with a small group of cast and crew. The show often begins with a 'Highlights' montage of funny or dramatic moments from the interview to follow. Host Mastani maintains a calm, friendly, and empathetic demeanor, which encourages guests to open up.
Questions the host keeps coming back to
- “How did you get cast in this movie/serial?”
- “What makes this particular role different from others you've played?”
- “What are the challenges of creating music/producing for a film in this genre?”
- “How do you feel about your family's legacy in the film industry affecting your career?”
- “How do you maintain your physical fitness?”
- “What is the story behind your tattoo(s)?”
- “How was your experience working with [a specific co-star or director]?”
- “What was it like performing for the first time?”
Signature segments
- · "Masti with Mastani" show title
- · Pre-interview 'Highlights' montage
Topics covered repeatedly
Who gets booked here
The show primarily books actors, comedians, music directors, and producers from the Malayalam entertainment industry, usually to promote a new film, TV series, or viral project. Guests range from established stars like Baiju Santhosh to up-and-coming social media personalities.
- Maya Von ആഗ്രഹിച്ച് ഇരിക്കുന്നവർക്ക് ദൈവം കുഞ്ഞിനെ തരില്ല🥹 MAYA V INTERVIEW | STAND UP COMEDIAN | ORUCHIRI
- Baiju Santhoshon ഇന്റർവ്യൂന് ഇടയിൽ 1L🍺 ഓർഡർ ചെയ്ത് ബൈജു ചേട്ടൻ😬 BAIJU SANTHOSH | ATHULYA CHANDRA UYIR TEAM INTERVIEW
- Athulya Chandraon ഇന്റർവ്യൂന് ഇടയിൽ 1L🍺 ഓർഡർ ചെയ്ത് ബൈജു ചേട്ടൻ😬 BAIJU SANTHOSH | ATHULYA CHANDRA UYIR TEAM INTERVIEW
- Vaishnavi Saikumaron കൊട്ടാരമറ്റത്തിൽ സ്റ്റാൻലി ജോസഫ് ആരാണ്? RAHUL SURESH & VAISHNAVI SAIKUMAR INTERVIEW PART 3
- Rahul Ravion കൊട്ടാരമറ്റത്തിൽ സ്റ്റാൻലി ജോസഫ് ആരാണ്? RAHUL SURESH & VAISHNAVI SAIKUMAR INTERVIEW PART 3
- Nikhila Vimalon FAN PAGES ബ്ലോക്ക് ചെയ്യാൻ കാരണം? NIKHILA VIMAL & SANTHY BALACHANDRAN INTERVIEW | ANATHAN KAADU
Where to find this show
Audience & reach
The show features integrated sponsorships from local brands. Based on episode evidence, Dailee's INGEE beverages is a recurring sponsor, suggesting a focus on partnerships with Kerala-based consumer goods companies.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the show?
- The show's host is known as Mastani. Her real name is Anwara Sulthana Salim.
- What is the show's format?
- It is a video interview show featuring one-on-one or small group conversations with personalities from the Malayalam entertainment world, primarily for promotional purposes.
- What language are the interviews in?
- The interviews are conducted in Malayalam.
- Where can I watch Variety Media?
- The interviews are published on the Variety Media YouTube channel.
- Is the channel still active?
- Yes, based on recent episode dates, the channel is active and uploads content frequently.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Variety Media YouTube Channelyoutube.com
- [02]Bigg Boss Malayalam 7 wildcard entrant Mastani: Here's what we know about the intervieweryoutube.com
- [03]Anwara Sulthana Salim aka Mastani | Wiki | Biography | Bigg Boss Malayalamrekhasp.com
- [04]Mastani Salim | Big Brother Wiki - Fandombigbrother.fandom.com
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