This Old Marketing w/ Joe Pulizzi & Robert Rose
Two pioneers of the content marketing movement dissect the week's marketing, media, and AI news with sharp analysis and humorous banter.
This is a weekly news and analysis show where two seasoned marketing strategists interpret current events for a professional audience. Rather than just reporting headlines, Pulizzi and Rose provide deep context, drawing on their long history in the industry to separate hype from substance. The conversation covers the strategic implications of moves by big tech, media companies, and AI labs, often with a healthy dose of skepticism.
“What's distinctive is the hosts' historical perspective. As early evangelists of content marketing, they analyze modern trends (like AI and the creator economy) through a lens of deep industry knowledge, often connecting current events to foundational principles they helped establish.”
Who hosts this show
This Old Marketing features Joe Pulizzi and Robert Rose, two of the founders of the content marketing movement, in a weekly discussion of the latest news in marketing, media, and digital content. For about an hour each week, the hosts analyze headlines, offer context from their decades of experience, and engage in entertaining commentary. The show is the longest-running marketing news podcast in the world.
Credentials & credits
- Joe Pulizzi: Founder, Content Marketing Institute (CMI)
- Joe Pulizzi: Author, 'Epic Content Marketing' and 'Content Inc.'
- Joe Pulizzi: Winner, Content Council's John Caldwell Lifetime Achievement Award (2014)
- Robert Rose: Founder and Chief Strategy Officer, The Content Advisory
- Robert Rose: Co-author, 'Killing Marketing'
- Robert Rose: Strategic Advisor to brands like Microsoft, Dell, and The Bill & Melinda Gates Foundation
Other ventures
- Joe Pulizzi: The Tilt (newsletter and community)
- Joe Pulizzi: Creator Economy Expo (CEX)
- Joe Pulizzi: Content Inc. (podcast)
- Robert Rose: Seventh Bear (advisory firm)
- The Orange Effect Foundation (non-profit founded by Joe Pulizzi)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads.Jun 26, 2026 · 1h 11m
- 02Anthropic: Theater or AI Rented Land? + Fox's Big Distribution PlayJun 19, 2026 · 1h 10m
- 03AI Is Coming for the Payroll LineJun 12, 2026 · 1h 04m
- 04The Media Reckoning Is HereJun 5, 2026 · 1h 15m
- 05"Payin' the Bills" Rockabilly Slop - This Old Marketing Music VideoJun 4, 2026 · 3 min
- 06
- 07Meta Creates Subscription Toll, LinkedIn Fakes Caring about AI SlopMay 29, 2026 · 1h 15m
- 08The Click Is DeadMay 22, 2026 · 1h 13m
Notable episodes
- 01AI Is Coming for the Payroll Line
This episode connects the rush of AI company IPOs to a larger, strategic theme: the potential disruption of the labor market, a core concern for their business audience.
- 02The Media Reckoning Is Here
A classic example of the show's core topic, analyzing the rise and fall of major digital media companies like Vice and BuzzFeed, which is highly relevant to their audience.
- 03Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play
This episode showcases the hosts' dynamic of debating the real story behind the headlines, questioning whether a major AI company's announcement was a genuine safety issue or a calculated PR move.
What you'll be asked on this show
This is a co-host chat show and does not feature guest interviews. The conversation is a dynamic back-and-forth between Joe Pulizzi and Robert Rose, who use questions to introduce topics and challenge each other's perspectives, rather than to interview an external expert.
This is a two-host conversational show with no guests. Episodes typically begin with light personal banter before a retro-style intro. A signature bit involves one host introducing the other with a long, humorous, and topical description. The format is structured around a main news story, followed by other headlines and sometimes a 'rants and raves' segment.
Signature segments
- · Retro-style animated intro sequence
- · Humorous, topical host introductions
- · Rants and Raves segment
- · Previewing the show's main segments
- · Pre-show banter before intro music
Topics covered repeatedly
Where to find this show
Audience & reach
The show is part of the HubSpot Podcast Network, and its audience consists of senior marketing decision-makers. Estimated sponsor categories include B2B software (SaaS), marketing technology, advertising agencies, and professional development platforms.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of This Old Marketing?
- The hosts are Joe Pulizzi, founder of the Content Marketing Institute, and Robert Rose, founder of The Content Advisory. They are both considered pioneers and leading experts in the field of content marketing.
- What is the format of the podcast?
- It is a weekly co-host chat show where the two hosts discuss and analyze the latest news in marketing, media, and technology. It is not an interview-based show.
- Is This Old Marketing still active?
- Yes, the podcast releases new episodes weekly, typically on Fridays.
- Where can I listen to the podcast?
- The podcast is available on YouTube and major audio platforms like Apple Podcasts. The official website is thisoldmarketing.com.
- Who is the target audience for this podcast?
- The show is aimed at marketing professionals, especially those in strategy, content marketing, and media roles who want expert analysis on industry trends.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]This Old Marketing Official Websitethisoldmarketing.com
- [02]Joe Pulizzi - Content Marketing Institutecontentmarketinginstitute.com
- [03]Robert Rose - Content Marketing Institutecontentmarketinginstitute.com
- [04]Robert Rose - Official Websiterobertrose.me
- [05]Joe Pulizzi - Co-Founder - Creator Economy Expocreatoreconomyexpo.com
- [06]This Old Marketing - Apple Podcastspodcasts.apple.com
- [07]Robert Rose: Global Marketing Speaker & Strategic Advisorathenas.com
- [08]Joe Pulizzi Biographyallamericanspeakers.com
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