Think Like A Creator with Jordan Schwarzenberger
A business-first podcast where the manager of The Sidemen deconstructs the careers and finances of top online creators.
This is a masterclass in the business of content creation, disguised as a creator interview show. Host Jordan Schwarzenberger leverages his position as a top industry operator to get candid, numbers-focused conversations from creators about their revenue streams, biggest financial mistakes, team structures, and strategic pivots. It's less about the abstract creative spark and more about the machinery that turns that spark into a multi-million dollar enterprise.
“Unlike many creator-on-creator podcasts, the host is an operator, not a peer. This shifts the focus from creative camaraderie to a direct, business-first deconstruction of the guest's career, with a notable emphasis on specific financial figures and business models.”
Who hosts this show
Hosted by Jordan Schwarzenberger, the CEO and Co-Founder of Arcade, the management company behind the YouTube group The Sidemen. He uses his experience as a long-time operator in the creator economy to dissect how successful creators build their businesses, focusing on revenue, strategy, and turning content into an empire. The show aims to be a bridge between the worlds of business and content creation.
Credentials & credits
- CEO & Co-Founder of Arcade Media (manages The Sidemen)
- Forbes 30 Under 30 Honoree (2023)
- Former Chief Creative Officer at YMU Group
- Former creative at VICE and LADbible
- Co-author of 'Community Service' Substack
- Member of 10 Downing Street's SME Council
Other ventures
- Arcade Media
- Sides (restaurant chain)
- XIX Vodka (liquor brand)
- Side+ (membership club)
- Upside (VC fund)
- Consultancy and 'Power Hours' mentorship
What kind of podcast
When new episodes drop
- 011 Video Made All The DifferenceJun 27, 2026 · 59s
- 02How Zac Alsop Generated $5,000,000+ From Absurd Content!Jun 26, 2026 · 47s
- 03How Zac Alsop Turned Absurdity Into A $5,000,000+ BusinessJun 26, 2026 · 1h 12m
- 04Inside Cole Anderson's $1,000,000+ TikTok Comedy EmpireJun 5, 2026 · 1h 27m
- 05Meet The CEO Behind Big Wedge Golf's $1,000,000+ YouTube EmpireMay 15, 2026 · 1h 26m
- 06What It's Like Growing Up as Richard Hammond's DaughterApr 30, 2026 · 1h 19m
- 07How ShxtsnGigs Quietly Built a $20,000,000+ EmpireMar 31, 2026 · 1h 08m
- 08The Man Who Spent $30,000,000 Of The Sidemen's MoneyMar 14, 2026 · 1h 17m
Notable episodes
- 01What It's Like Growing Up as Richard Hammond's Daughter
Izzy Hammond discusses the unique experience of growing up with a famous father, her own major car crash in a Formula E car, and working with F1 star Lando Norris.
- 02How Zac Alsop Turned Absurdity Into A $5,000,000+ Business
Zac Alsop reveals that his viral 'Fake Model' video earned £35,000, saving him from eviction, and shares the story of missing a six-figure deal by not checking his email.
- 03Meet The CEO Behind Big Wedge Golf's $1,000,000+ YouTube Empire
Seb Carmichael-Brown explains the business and high production costs of YouTube golf, revealing a single video can cost "thousands and thousands" to produce.
- 04Inside Cole Anderson's $1,000,000+ TikTok Comedy Empire
Cole Anderson-James shares his journey from a sales job to TikTok fame and the financial fallout of a controversy that he claims lost him and another creator 15 brand deals.
What you'll be asked on this show
Schwarzenberger's style is that of a friendly but forensic business analyst. He often opens by establishing a guest's major achievements before rewinding to their origin story. He probes by asking direct, often blunt questions about money—"How much did it pay?", "What's the biggest deal you missed?", "How does the business make money?"—which many hosts avoid. He frequently paraphrases a guest's point to tee up a more specific follow-up and uses his own industry knowledge to frame questions about market trends. His signature closing move is asking the guest for their personal definition of the show's title: "What does 'thinking like a creator' mean to you?".
Each episode opens with a slick, fast-paced montage summarizing the guest's career highlights and the episode's key themes, setting a professional, high-stakes tone. The show is an interview format, with Schwarzenberger guiding the conversation chronologically through the guest's career. The show's title card and the host's sign-off, "This is Think Like A Creator," bookend the main interview.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“How did this all start for you?”
A classic opener to get the guest's origin story, often after a pre-produced intro has established their success.
money
3- Q.01
“Can you break down the numbers? How much did that cost or make?”
A direct, recurring question to get specific financial details, a hallmark of the show's business focus.
- Q.02
“What's the biggest brand deal you've missed out on?”
A specific question designed to surface a story of failure or a business learning moment.
- Q.03
“How does the business side work? What's the model?”
A direct probe into the business mechanics and revenue streams behind a creator's venture.
process
1- Q.01
“Walk me through the story of your first big breakthrough video.”
Focuses the conversation on a specific, pivotal turning point in the guest's creator journey.
advice
1- Q.01
“What's your advice for someone trying to make it as a creator today?”
A closing question intended to provide actionable takeaways for the audience of aspiring creators.
future
2- Q.01
“What's your view on where the creator space is going?”
Asks for the guest's high-level perspective on future industry trends.
- Q.02
“What are your biggest goals or ambitions for the future?”
A forward-looking question, often asked towards the end of the interview to understand future plans.
controversy
1- Q.01
“What were the real-world consequences of that video or project?”
Probes into the negative, unexpected, or challenging outcomes of a creator's work.
craft
1- Q.01
“What did you learn from your early content that shaped what you do now?”
Used to connect a guest's early, often unsuccessful, attempts with their current success.
industry
1- Q.01
“Do you see parallels between the old media world and the new creator world?”
Connects historical media trends with the current creator economy, leveraging guests who have a foot in both.
mindset
1- Q.01
“What does 'thinking like a creator' mean to you?”
The show's signature question, tying the guest's experience back to the central theme.
Signature segments
- · Highly-edited intro montage summarizing the guest's career
- · Asking guests "What does 'thinking like a creator' mean to you?"
- · Direct questions about revenue, costs, and other financial details
- · Host sign-off: "This is Think Like A Creator, and this is [Guest Name]"
Topics covered repeatedly
Who gets booked here
Primarily established creators who have successfully transitioned from being a personality to running a media business (e.g., Zac Alsop, ShxtsnGigs) or industry figures with a unique perspective on the creator world (e.g., Izzy Hammond, Seb Carmichael-Brown).
- Zac Alsopon How Zac Alsop Turned Absurdity Into A $5,000,000+ Business
- Cole Anderson-Jameson Inside Cole Anderson's $1,000,000+ TikTok Comedy Empire
- Seb Carmichael-Brownon Meet The CEO Behind Big Wedge Golf's $1,000,000+ YouTube Empire
- Izzy Hammondon What It's Like Growing Up as Richard Hammond's Daughter
- James and Fuhad (ShxtsnGigs)on How ShxtsnGigs Quietly Built a $20,000,000+ Empire
Where to find this show
Audience & reach
The show attracts B2B sponsors targeting creators as customers, such as video membership platform Uscreen. Given the host's profile and high-caliber guests, sponsorship packages likely command a premium by positioning brands alongside the business elite of the creator economy.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who is the host of Think Like A Creator?
- The host is Jordan Schwarzenberger, the CEO and Co-Founder of Arcade, the management company for the YouTube group The Sidemen.
- What is the format of the show?
- It is a weekly, long-form interview podcast. Each episode features a deep-dive conversation with a single guest from the creator economy.
- Is the podcast still running?
- Yes, the podcast is active and releases new episodes on a weekly basis.
- What kind of topics are discussed?
- The show focuses on the business side of content creation, including monetization, revenue streams, entrepreneurship, brand deals, and the strategies behind building a media business.
- Where can I listen to the podcast?
- The full video episodes are available on the 'Think Like A Creator with Jordan Schwarzenberger' YouTube channel. Audio versions are available on platforms like Apple Podcasts and Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Jordan Schwarzenberger - CPHTVFESTIVALcphseries.com
- [02]Jordan Schwarzenberger - Global Speaker Hubglobalspeakerhub.com
- [03]Jordan Schwarzenberger - Forbesforbes.com
- [04]Jordan Schwazenberger, Co-Founder of Arcade Media and Manger of The Sidemen - London Tech Weeklondontechweek.com
- [05]Jordan Schwarzenberger - Penguin Bookspenguin.co.uk
- [06]Think Like A Creator with Jordan Schwarzenberger - YouTube Channelyoutube.com
- [07]Jordan Schwarzenberger - OKREokrestore.org
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