The Transaction
Hosted by The Transaction
Two veteran go-to-market leaders interview B2B SaaS executives on the sales and marketing strategies working in the post-ZIRP era.
This is a weekly, practitioner-focused podcast for B2B SaaS leaders navigating the current market. Hosts Craig Rosenberg and Matt Amundson bring on fellow executives for informal, peer-to-peer conversations about what's actually working. The show blends high-level strategy with specific, modern tactics like Answer Engine Optimization (AEO) and founder-led social selling, often featuring live recordings from industry events.
“Unlike more theoretical marketing shows, The Transaction is grounded in the practical realities of the "post-ZIRP" market, with a focus on efficiency and new buyer behaviors. The hosts' seniority and deep industry connections provide access to top-tier guests, creating conversations that feel like an inside look at how modern GTM strategy is being built.”
Who hosts this show
The Transaction is hosted by Craig Rosenberg and Matt Amundson, two veteran go-to-market (GTM) leaders in the B2B SaaS world. Craig is the Chief Platform Officer at Scale Venture Partners and co-founder of the advisory firm TOPO, which was acquired by Gartner. Matt is the CMO of DuploCloud and has led marketing and sales development at companies like Marketo, EverString, and Census. Together, they talk weekly with other sales, marketing, and product leaders to uncover actionable tactics for driving revenue growth in the current market.
Credentials & credits
- Craig Rosenberg: Chief Platform Officer, Scale Venture Partners
- Craig Rosenberg: Co-founder, TOPO (acquired by Gartner)
- Craig Rosenberg: Distinguished VP Analyst, Gartner
- Matt Amundson: Chief Marketing Officer, DuploCloud
- Matt Amundson: Fmr. VP of Marketing at EverString, Census, Very Good Security
- Matt Amundson: Fmr. Sales Development leader at Marketo & Tibco
Other ventures
- Craig Rosenberg: Co-founder, Tippet
- Craig Rosenberg: Author, The Funnelholic blog
- Matt Amundson: Advisor, Sendoso and Salesloft
- GTMshift (appears to be a partner or related entity)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The LinkedIn Playbook for Reaching AI InnovatorsJun 27, 2026 · 1 min
- 02
- 03An Honest Reappraisal of Marketing Attribution with Dan Kimball - Ep 82Jun 23, 2026 · 56 min
- 04Crafting Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81Jun 11, 2026 · 59 min
- 05
- 06Attention is the New Moat - LIVE With Scott Albro at GTM TailwindsJun 1, 2026 · 37 min
- 07Building an Incorruptible Company that Lasts with Eric Ries - Ep 78May 27, 2026 · 44 min
- 08Empowering SDRs & Eliminating Admin Work with David Wilkins - Ep 77Apr 16, 2026 · 58 min
Notable episodes
- 01The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Provides a tactical playbook for Answer Engine Optimization, highlighting the critical stat that 51% of B2B buyers now start research on LLMs, not Google.
- 02Crafting Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81
A detailed breakdown of how to create a unique B2B event that feels like a 'show, not a conference,' focusing on replicable strategies for speaker coaching and creating personal experiences.
- 03Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83
Features concrete case studies on viral marketing and founder-led social media, including the stories behind Segment's famous billboard and Lovable's 'rage bait' tweets.
- 04Building an Incorruptible Company that Lasts with Eric Ries - Ep 78
A conversation with the high-profile author of 'The Lean Startup' about his new book and the forces that cause companies to succeed or fail long-term.
What you'll be asked on this show
Hosts Craig Rosenberg and Matt Amundson run a relaxed, peer-to-peer dialogue rather than a rigid Q&A. They often open by asking guests for a "funny go-to-market story" to set a conversational tone and break the ice. They probe for detail by asking for tactical starting points ("Where should a company start... from zero to one?"), challenging assumptions ("What if there is no data to analyze?"), and grounding discussions in real-world examples. The hosts frequently interject with their own expert commentary and related experiences, making the interview feel more like a collaborative strategy session than a simple interrogation. There isn't a consistent signature closing question; instead, they often guide the conversation toward a key piece of advice or a final takeaway.
The show is a conversational interview format with two hosts and one or more guests. The tone is casual and informal, with the hosts often joking and sharing their own experiences, indicating established relationships with many of the guests. The podcast frequently includes live panel discussions recorded at industry events and references past episodes, creating continuity for regular listeners.
Questions The Transaction keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when The Transaction reaches for it.
personal
1- Q.01
“What's a funny or memorable go-to-market story from your past?”
This is a recurring icebreaker used at the start of the interview to set a lighthearted, conversational tone.
advice
5- Q.01
“What's working in the market right now for GTM leaders?”
This core question drives the central theme of the show: uncovering current, actionable tactics.
- Q.02
“How do you get executive buy-in for a new strategy like [AEO]?”
Focuses on the practical challenge of achieving internal alignment for new initiatives.
- Q.03
“For a company starting from scratch, what's the first step on a project like this?”
Seeks a tactical 'zero to one' starting point that listeners can immediately apply.
- Q.04
“What are some non-traditional or overlooked strategies in your area of expertise?”
Aims to uncover advanced, contrarian, or less obvious tactics for the audience.
- Q.05
“What's the single most important piece of advice on this topic?”
Used toward the end of a segment to distill the conversation into one key takeaway.
process
3- Q.01
“Can you walk us through a specific go-to-market story we can learn from?”
Prompts the guest to provide a detailed case study from their own experience.
- Q.02
“What do you do when you're just starting out and have no data to analyze?”
Tests the guest's advice against a common constraint faced by early-stage companies.
- Q.03
“When you created [a successful event/initiative], what was the strategy behind it?”
Deconstructs the strategic thinking that led to a successful outcome.
future
1- Q.01
“What old-school marketing strategies do you see making a comeback?”
Explores cyclical trends and identifies re-emerging tactics in sales and marketing.
industry
1- Q.01
“How should leaders navigate partnership strategy when partners start to become competitors?”
Addresses a complex, modern challenge within the interconnected tech ecosystem.
Signature segments
- · Opening with a guest's 'funny go-to-market story'.
- · Live panel discussions recorded at industry events like 'GTM Tailwinds'.
- · Hosts ranking or rating things, like guests' video backgrounds.
- · Focus on the 'post-ZIRP' market playbook.
Topics covered repeatedly
Who gets booked here
Guests are typically C-level executives, founders, and senior VPs from the B2B SaaS world, with a focus on marketing, sales, and RevOps. They are practitioners with direct experience in building and scaling go-to-market teams, such as Sydney Sloan (CMO, G2), Eric Ries (Author, The Lean Startup), and Jen Igartua (CEO, Go Nimbly).
- Carilu Dietrichon Ep 83
- Maya Spivakon Ep 83
- Dan Kimballon Ep 82
- Jen Igartuaon Ep 81
- Sydney Sloanon Ep 80
- Scott Albroon Ep 79
- Eric Rieson Ep 78
Where to find this show
Audience & reach
The podcast has featured GTMshift as a sponsor, and its founder, James Kaikis, has been a guest, suggesting a close partnership. The podcast is presented by Ringmaster Conversational Marketing. The official website also notes that the claim of being the "#1 Go-To-Market podcast" is an unsubstantiated, subjective judgment from the show's creators.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch The Transaction
People also ask
- Who are the hosts of The Transaction?
- The hosts are Craig Rosenberg (Chief Platform Officer at Scale Venture Partners, co-founder of TOPO) and Matt Amundson (CMO of DuploCloud, fmr. marketing leader at Marketo and Census).
- What is the podcast's format?
- It's a weekly conversational interview show with B2B SaaS leaders. The format is informal and often includes live panel discussions from industry events.
- Is The Transaction podcast still running?
- Yes, it is an active podcast that releases episodes on a weekly basis.
- Who should listen to this podcast?
- The show is designed for B2B SaaS founders, CROs, and leaders in marketing, sales, and product who want actionable advice on go-to-market strategy.
- Where can I listen to The Transaction?
- The podcast is available on Apple Podcasts, Spotify, YouTube, and its official website, thetransactionpod.com.
- What is the podcast's main focus?
- The show focuses on the go-to-market tips, tactics, and strategies that are working in the current 'post-ZIRP' B2B SaaS market.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]The Transaction Official Websitethetransactionpod.com
- [02]The Transaction on Apple Podcastspodcasts.apple.com
- [03]Craig Rosenberg's Bio at ScaleVPscalevp.com
- [04]Matt Amundson Bio at MarTech Seriesmartechseries.com
- [05]SalesTech Interview with Matt Amundsonsalestechstar.com
- [06]Everything's Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberggtmshift.com
- [07]GTMshift Official Websitegtmshift.com
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