The Go Ham Podcast
Three multi-location salon owners give practical, no-nonsense advice on leadership and business management for other salon professionals.
This is a weekly podcast from three active, multi-location salon owners who use their own business as a real-time case study. They candidly discuss their successes and failures in implementing systems for hiring, pricing, and team management. The show acts as a counter-narrative to fleeting social media trends, advocating for a more researched and sustainable approach to business growth in the commission salon world.
“Unlike podcasts from solo coaches, Go H.A.M. features three co-owners who are still actively running a large salon enterprise, offering diverse, in-the-trenches perspectives. Their willingness to discuss their own evaluation processes, disagreements, and past mistakes provides a rare, transparent look behind the curtain of a successful salon group.”
Who hosts this show
The Go H.A.M. Podcast is hosted by Heather Piselli, Aliscia Martinelli, and Monica Rivera, co-owners of the multi-location Privé Salon Co. Drawing from their experience managing nearly 100 professionals, they offer unfiltered advice on the real-world challenges of salon ownership, from team management to navigating industry trends. The show focuses on the topics that move the needle, aiming to help salon owners stop "just scrolling" and start leading with proven strategies.
Credentials & credits
- Co-Owners of Privé Salon Co.
- Leaders of 3 seven-figure salon locations
- Manage a multi-salon company with nearly 100 professionals
- Operators of a suite rental facility for 25 independent providers
Other ventures
- Privé Salon Co.
What kind of podcast
When new episodes drop
- 01
- 02Why Chasing Every Business Trend Is Hurting Your SalonMay 25, 2026 · 25 min
- 03Banned By FDA.. Is Your Salon Safe?May 4, 2026 · 25 min
- 04The Industry Owes You Nothing & How Paige Fisher Used that as FuelApr 13, 2026 · 39 min
- 05If You See These Salon Owner Red Flags... RUN! PART 2Mar 30, 2026 · 21 min
- 06Hiring Red Flags We Ignored (and paid for) PART 1Mar 16, 2026 · 33 min
- 07Why We'll Never Quit the Beauty IndustryMar 2, 2026 · 32 min
- 08Daniel + Jodi Mason-Jones: Building a LegacyFeb 16, 2026 · 47 min
Notable episodes
- 01How a 19-Year-Old Saved $30,000, Bought a BMW & Got Promoted | with Gabby Muscatello
A perfect example of their 'stylist spotlight' format, showcasing a success story from their own salon to illustrate the potential of a career in the industry.
- 02Why Chasing Every Business Trend Is Hurting Your Salon
This episode encapsulates the show's core philosophy: advocating for research and due diligence over reactive leadership driven by social media trends.
- 03Banned By FDA.. Is Your Salon Safe?
Demonstrates how the hosts tackle timely, complex industry issues (like the formaldehyde ban) and break down the practical business implications for salon owners.
What you'll be asked on this show
When interviewing guests, particularly their own stylists, the hosts function as mentors showcasing a success story. The interview often opens by establishing the guest's origin story and follows a chronological path from their education to their current achievements. The questions are direct and designed to build a specific case study for listeners, focusing on mindset, goals, and strategy. Rather than pushback, the hosts offer praise, share their own perspective as employers, and use the conversation to reinforce the values and systems of their company.
The show is a conversational roundtable between the three hosts, who have a dynamic of long-time business partners. They often structure episodes by posing a question or trend to the group and dissecting it from their individual viewpoints. When they conduct interviews, it's often with their own staff, which creates a supportive and celebratory tone.
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Tell us a little bit about who you are and how you got into the industry.”
This is their standard opening question to establish the guest's background and origin story.
craft
2- Q.01
“How many years have you been behind the chair?”
Asked early on to establish the guest's level of professional experience for context.
- Q.02
“What are the things you love to do in the industry?”
This question helps identify the guest's specific passions and areas of expertise within the beauty field.
mindset
2- Q.01
“What was your mindset like right after graduating?”
This question seeks to understand the guest's initial motivation and drive at the start of their career.
- Q.02
“Were there any moments you doubted you were in the right career?”
Used to explore challenges, self-doubt, and the resilience required to succeed.
process
2- Q.01
“Looking back, what were the goals you set for last year?”
The hosts use this to anchor the conversation in concrete, measurable achievements.
- Q.02
“Do you think our salon's level structure helped you achieve your goals?”
A question often asked of their own stylists to connect personal success back to the salon's established systems.
money
1- Q.01
“What was your strategy to save that amount of money?”
A direct question used to extract specific, actionable financial advice from a guest's success.
future
1- Q.01
“Now that you've achieved that, what are your goals for this year?”
This question shifts the focus to the future, highlighting the guest's ambition and forward momentum.
Signature segments
- · Stylist Spotlights
- · Dissecting Social Media Trends
- · Hiring Red Flags
- · Welcome back to Go H.A.M.
- · Unfiltered stories about mistakes and triumphs
Topics covered repeatedly
Who gets booked here
The show primarily features two types of guests: stylists from their own Privé Salon Co. who serve as inspirational case studies, and established industry figures like coaches or successful salon owners who can speak to building a larger legacy.
- Gabby Muscatelloon How a 19-Year-Old Saved $30,000, Bought a BMW & Got Promoted
- Paige Fisheron The Industry Owes You Nothing & How Paige Fisher Used that as Fuel
- Daniel & Jodi Mason-Joneson Daniel + Jodi Mason-Jones: Building a Legacy
- Cesalee Smithon Leaving the Beauty Industry, And Why Coming Back Changed Everything
Where to find this show
Audience & reach
The podcast does not appear to have external sponsors and functions as a powerful content marketing tool for their salon empire, Privé Salon Co., and their personal brands as industry leaders. The highly-targeted audience of salon owners would be ideal for B2B salon software, professional product lines, and financial services for small businesses.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of The Go Ham Podcast?
- The podcast is hosted by Heather Piselli, Aliscia Martinelli, and Monica Rivera, the co-owners of Privé Salon Co.
- What is The Go Ham Podcast about?
- It's a business podcast for salon owners, focusing on leadership, team management, and navigating industry trends without the 'hustle culture' hype.
- What kind of salon owner is this podcast for?
- It's aimed at commission salon owners who are looking to grow and systemize their business with practical, real-world advice from experienced multi-location operators.
- Is this an interview show?
- It's a hybrid show. Many episodes are conversational roundtables with the three hosts, while others feature interviews with their own stylists or other industry leaders.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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