The Future of Fitness
For fitness entrepreneurs and executives, this show explores the technology, business models, and market shifts shaping the industry's future.
This is a B2B podcast for the people building and running fitness companies. Rather than focusing on workouts or nutrition, conversations dissect the operational, technological, and financial side of the industry. Episodes are deep dives into topics like SaaS business models, wearable data, new revenue streams for gyms like HYROX, and the impact of FDA regulations on new products like peptides.
“Unlike consumer-facing fitness shows, this podcast focuses squarely on the business infrastructure. The host's background as a gym owner and consultant allows him to ask operator-centric questions about implementation, revenue, and market positioning that other shows might miss.”
Who hosts this show
Hosted by Eric Malzone, a 14-year fitness industry veteran, entrepreneur, and coach, The Future of Fitness features interviews with executives, founders, and thought leaders. Malzone, who holds a business degree from Boston College and founded CrossFit Pacific Coast in 2008, now consults for major fitness brands and uses the podcast to explore what's next in health and wellness technology and business strategy.
Credentials & credits
- Host, The Future of Fitness Podcast
- Business Degree, Boston College
- Founder, CrossFit Pacific Coast (2008-2017)
- Consultant for brands including F45 and Morpheus Labs
- Founder, Podcast Collective
Other ventures
- BFS Network
- Podcast Collective
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The Gym Owner's Playbook for HYROX in 2026Jun 23, 2026 · 44 min
- 02Detecting Sleep Apnea In One Night With Just A PhoneJun 17, 2026 · 44 min
- 03What is Happening with Peptide Regulation?Jun 1, 2026 · 6 min
- 04Women’s Fitness Is Missing the Real Reason Women Stay Healthy | Dr. Amy BanthamMay 26, 2026 · 30 min
- 05A Wearable Ring Detected Her PCOS Before Her Doctor DidMay 19, 2026 · 31 min
- 06Stacy Sims on the Fitness Industry’s Pivot to Women's HealthMay 15, 2026 · 11 min
- 07Why the Fitness Industry Is Falling Behind on DataMay 5, 2026 · 45 min
- 08Who is the biggest competitor to HYROX?May 1, 2026 · 8 min
Notable episodes
- 01Detecting Sleep Apnea In One Night With Just A Phone
A perfect example of the show's focus on cutting-edge, hardware-free health tech with massive market potential and a complex FDA approval path.
- 02The Gym Owner's Playbook for HYROX in 2026
This episode is a masterclass in the show's core value proposition: providing a detailed business and operational playbook for gym owners on a major industry trend.
- 03What is Happening with Peptide Regulation?
Tackles a timely and controversial 'grey market' topic, demonstrating the show's willingness to explore the regulatory and risk-related aspects of the wellness industry.
- 04Stacy Sims on the Fitness Industry’s Pivot to Women's Health
Features a high-profile expert, Dr. Stacy Sims, discussing a significant market shift, highlighting the show's access to influential thought leaders.
What you'll be asked on this show
Eric Malzone opens interviews by establishing the guest's credibility, often with a direct question about their title or a lighthearted observation to build rapport. He probes for operational details, asking how a technology can be implemented or what the business opportunity is for a gym owner. He frequently grounds the conversation with personal anecdotes, such as his own experience with sleep apnea or observations from his local gym, to make abstract topics more concrete. Malzone is not afraid to ask for scientific backing for a guest's claims or to clarify the precise scope of their business model (e.g., "You aren't getting into interventions, right?"). His questioning is recognizable for its consistent focus on the practical application and business case for his audience of operators and entrepreneurs.
The show is a one-on-one interview format, often recorded remotely. Host Eric Malzone uses his own experiences as a gym owner and tech user to frame questions, making complex topics relatable for his professional audience. He frequently paraphrases guest statements to confirm understanding and has a recurring lighthearted bit called the "Black t-shirt check."
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you share the origin story of the company?”
Often asked after establishing the guest's role to provide context on the company's mission and initial approach.
money
2- Q.01
“From a gym operator's perspective, what are the business opportunities with your product?”
This is a core question that gets to the heart of the podcast's value for its target audience.
- Q.02
“You're focusing on [detection/data] and leaving [intervention/hardware] to others, correct?”
He uses this clarifying question to pin down the exact scope of a company's business model.
advice
1- Q.01
“What does a gym operator need to know when considering bringing your program into their facility?”
He asks this to get practical, actionable advice for his primary listener demographic.
future
1- Q.01
“Can you walk me through the grand vision for your [specific product]?”
Used to understand the long-term strategy and market ambition for a new technology or service.
process
3- Q.01
“Can you provide the scientific backing for your technology's claims?”
The host asks this to validate guest claims and add a layer of scrutiny to the discussion.
- Q.02
“Can an operator just put one foot in, or do they need to jump in with both feet?”
This follow-up question clarifies the level of commitment required for a gym to adopt a new program or technology.
- Q.03
“What are the different options for integrating [your product], from minimal to optimal?”
This question seeks a tiered breakdown of how a gym owner could adopt a new service.
technique
1- Q.01
“How does your SDK or technology integration work for other companies?”
Aimed at understanding the B2B mechanics and partnership potential of a guest's technology.
controversy
1- Q.01
“Can you give us an update on the regulations around [a specific topic]?”
He asks this to frame conversations around controversial or legally complex topics like peptides.
craft
2- Q.01
“How does your data quality compare to the competition?”
A direct question used to understand a product's positioning and competitive advantages.
- Q.02
“What does the education and certification process look like for coaches?”
This question addresses the practicalities of staff training for gym owners.
Signature segments
- · Black t-shirt check
Topics covered repeatedly
Who gets booked here
Guests are typically C-suite executives, founders, and global heads of fast-growing companies in the fitness and health-tech space (e.g., HYROX, Sleep Cycle). The show also books subject-matter experts, researchers, and venture capitalists to discuss specific trends like women's health tech or the peptide market.
- David Magidaon The Gym Owner's Playbook for HYROX in 2026
- Erik Jivmarkon Detecting Sleep Apnea In One Night With Just A Phone
- Dave Appelon What is Happening with Peptide Regulation?
- Dr. Amy Banthamon Women’s Fitness Is Missing the Real Reason Women Stay Healthy | Dr. Amy Bantham
- Anaelle Oiknineon A Wearable Ring Detected Her PCOS Before Her Doctor Did
- Dr. Stacy Simson Stacy Sims on the Fitness Industry’s Pivot to Women's Health
- Marco Benitezon Why the Fitness Industry Is Falling Behind on Data
Where to find this show
Audience & reach
Sponsorships are positioned as strategic partnerships that go beyond simple ad reads, focusing on creative integrations to leverage media and business development opportunities. The target audience consists of high-level decision-makers, including gym owners (35%), tech leaders (25%), and franchise executives (20%).
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of The Future of Fitness?
- The host is Eric Malzone, a fitness entrepreneur, coach, and consultant who previously founded and ran his own gym.
- Is this podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- What is the format of the show?
- It is a long-form interview show where Eric Malzone speaks with one guest, typically a founder, executive, or expert in the fitness and health industry.
- Who is the intended audience for this podcast?
- The show is made for fitness industry professionals, including gym owners, entrepreneurs, investors, and technology executives.
- How can I pitch a guest for the podcast?
- The official podcast website has a contact page with a dedicated application form for potential guests.
- Where can I listen to the podcast?
- The Future of Fitness is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Website | Future of Fitnessfutureoffitness.co
- [02]Eric Malzone | BFS Networkbfsnetwork.com
- [03]The Future of Fitness - YouTube Channelyoutube.com
- [04]Audience Metrics Dashboard | Future of Fitnessfutureoffitness.co
- [05]Contact Us | Future of Fitnessfutureoffitness.co
- [06]Listen Notes | Future of Fitnesslistennotes.com
- [07]Apple Podcasts | Future of Fitnesspodcasts.apple.com
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