The Financial Planner Life Podcast
A UK-based podcast using candid interviews to explore the careers, challenges, and human side of the financial planning profession.
This is a trade podcast for the UK's financial planning community, focusing on career development, personal journeys, and the realities of the profession. Rather than technical market analysis, it explores the human element: how to get into the industry, the emotional toll of the work, and building a successful practice. The host, a long-time industry recruiter and media entrepreneur, uses the platform to spotlight talent and discuss industry-wide challenges like recruitment and representation.
“The podcast stands out by focusing on the 'life' of a financial planner, not just the finances. Host Sam Oakes brings a recruiter's perspective, often framing conversations around career paths and talent attraction, and openly discusses his own business-building journey, making the show feel like a public conversation about the industry's future.”
Who hosts this show
The Financial Planner Life Podcast offers an intimate and honest account of the UK financial planning industry. Host Sam Oakes interviews guests from various roles and career stages—including planners, business owners, and paraplanners—to share their stories of success, failure, and learning. The show covers topics from mindset and motivation to diversity and inclusion, aiming to educate and spark conversations about subjects not always openly discussed in the profession.
Credentials & credits
- Host of the award-winning Financial Planner Life Podcast.
- Founder of Financial Planner Life Studios.
- Former Director and 50% partner at Recruit UK, a financial planning recruitment firm.
- Former Head of Creative for Hoxton Wealth in Dubai.
- Board member for Talk Club, a men's mental fitness charity.
- Over 20 years in the financial services industry, starting as a trainer at Aviva.
Other ventures
- Financial Planner Life Studios (creative production hub).
- Recruit UK (exited in 2024).
- Hoxton Wealth (former Head of Creative).
- Talk Club (board member).
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Why I Chose a Career in Financial Planning (After Doubting It)Jun 27, 2026 · 12 min
- 02
- 03Why I Became a Financial Adviser (After Wasting Money in Rugby)Jun 23, 2026 · 11 min
- 04How to Become a Financial Adviser (Step-by-Step Training Explained)Jun 20, 2026 · 10 min
- 05International Expat Financial Advice with Andreas Hollas - Titan WealthJun 18, 2026 · 49 min
- 06Will AI Replace Financial Advisers? Here’s What’s HappeningJun 16, 2026 · 13 min
- 07Financial Advisers: Client Time vs Admin Time | Which Wins?Jun 13, 2026 · 4 min
- 08
Notable episodes
- 01£100,000 a Year for care costs, and Financial Planners Don't Know What to Do!
Highlights a critical knowledge gap in the profession with staggering statistics and features a guest whose personal story inspired her business.
- 02Why I Chose a Career in Financial Planning (After Doubting It)
A powerful case study on the importance of representation, showing how a single conversation can change a career trajectory.
- 03Why I Became a Financial Adviser (After Wasting Money in Rugby)
An excellent example of the show's focus on non-traditional career paths into financial planning, featuring a professional athlete's transition.
What you'll be asked on this show
Sam Oakes begins interviews by having guests introduce themselves and their work, before diving into their personal journey and how it shaped their career. He consistently steers the conversation back to the practical implications for his financial planner audience, often asking directly, "Why should financial planners care about this topic?". He uses clarifying questions to simplify complex subjects and is an active listener, building follow-up questions directly from a guest's previous statement. Oakes frequently shares his own experiences as a recruiter and media entrepreneur, making the interview a collaborative dialogue rather than a simple Q&A.
The show is an interview-based format where the host, Sam Oakes, is an active participant. He often relates guest stories back to practical takeaways for his audience of planners. Conversations are collaborative, with Sam sometimes sharing his own business vision and using the guest's story to frame a larger call to action.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“Can you introduce yourself and tell us about your journey?”
This is his standard opening to establish the guest's background and connect their personal story to their professional work.
- Q.02
“How did your past experience shape what you do now?”
Used to draw a direct line from a guest's previous career or life events to their current professional focus.
advice
2- Q.01
“Why should financial planners care about this topic?”
He asks this to explicitly link the guest's expertise to the practical, day-to-day concerns of his audience.
- Q.02
“What should planners do when a client is in that situation?”
A direct request for actionable advice that the audience can apply in their own practice.
personal
2- Q.01
“Why did you choose financial planning?”
This question seeks to uncover the core motivation behind a guest's career choice, often revealing personal values.
- Q.02
“What about the wellbeing of the individuals involved?”
After discussing financial and technical aspects, he asks this to bring the focus back to the human and emotional toll.
process
3- Q.01
“What struggles or strains happen when people enter [a specific system, like care]?”
Probes the specific challenges and pain points within a complex process that planners need to understand.
- Q.02
“When does the conversation about [a difficult topic, like care] typically happen?”
This question identifies the common triggers for important financial planning conversations.
- Q.03
“Where are you in your qualification journey right now?”
Asked to trainees or those still studying to ground the conversation in their current progress and challenges.
mindset
1- Q.01
“What's it like getting back into studying after a long break?”
This question explores the personal and mindset challenges of professional development for adult learners.
industry
1- Q.01
“Does representation play a part in how people see themselves in this profession?”
Broadens a personal story about identity into a wider industry theme about diversity and inclusion.
future
1- Q.01
“Do you see yourself as employed or self-employed in the future?”
This question explores a guest's long-term career ambitions and their preference for different work structures.
Signature segments
- · Framing the podcast's mission as being 'all about representation'.
- · Asking guests why financial planners should care about their topic.
- · Sharing his own journey of building businesses in the financial media space.
- · Discussing the industry's talent shortage and the need for new entry pathways.
Topics covered repeatedly
Who gets booked here
Guests are typically UK financial services professionals at all career stages. The show books everyone from trainees just starting their qualification journey to founders of multi-million-pound firms, as well as experts in related fields like long-term care.
- Hannahon Why I Chose a Career in Financial Planning (After Doubting It)
- Stephanie Leungon £100,000 a Year for care costs, and Financial Planners Don't Know What to Do! - Karehero can help!
- Ethan Walleron Why I Became a Financial Adviser (After Wasting Money in Rugby)
- Andreas Hollason International Expat Financial Advice with Andreas Hollas - Titan Wealth
- Chris Larkinon 39% of us don't trust financial planners, take 'Adviser Advantage' test for free from Big Rock
Where to find this show
Audience & reach
Sponsorship appears geared towards B2B service providers for financial advisers. Based on observed episodes and calls-to-action, sponsors include consultancies (Big Rock), tech platforms (Karehero), and training companies (Redmill Advance) that aim to help financial planners improve their business.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's real name?
- The host is Sam Oakes.
- Is the podcast still running?
- Yes, the podcast publishes episodes weekly.
- What is the format of the show?
- It is an interview-based podcast where host Sam Oakes has in-depth conversations with professionals in the UK financial planning industry.
- Who is the podcast for?
- The podcast is for current and aspiring financial planners, paraplanners, and anyone working in or curious about the UK financial planning profession.
- What is Sam Oakes's background?
- Sam Oakes has over 20 years in financial services, starting as a trainer before co-founding and running a major financial planning recruitment firm, Recruit UK, for 16 years. He is now a media entrepreneur focused on the financial planning industry.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websitefinancialplannerlife.com
- [02]Sam's Story - Financial Planner Lifefinancialplannerlife.com
- [03]Financial Planner Life Podcast - Aboutpodchaser.com
- [04]Financial Planner Life Podcast - Listen Noteslistennotes.com
- [05]Financial Planner Life Podcast - Buzzsproutbuzzsprout.com
- [06]Hoxton Capital Management appoints Sam Oakes as its first head of creativeinternational-adviser.com
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