The Ecommerce Coffee Break Podcast
A daily podcast delivering actionable marketing and sales strategies for online sellers, focusing on the tools and tactics that drive growth.
This is a tactical playbook for the modern e-commerce professional. Host Claus Lauter skips the abstract theory and gets straight to the point with his expert guests, focusing on the specific tools, software, and processes that solve common growth problems. Episodes are tightly focused on topics like pricing intelligence, marketing attribution, and ad scaling, providing a continuous stream of current, actionable advice.
“Its high-frequency, almost daily cadence of short, focused episodes sets it apart from weekly interview shows. The relentless focus on 'what's working now' and the specific tools that experts use makes it a highly practical resource rather than just a source of inspiration.”
Who hosts this show
Hosted by Claus Lauter, an e-commerce veteran with over two decades of experience, this podcast breaks down the strategies used by top DTC brands. Lauter interviews founders and experts to uncover what's working now in selling on platforms like Shopify and Amazon. The show has produced over 500 episodes, focusing on practical, no-fluff insights for e-commerce operators. It consistently ranks as a top marketing podcast on Apple Podcasts.
Credentials & credits
- Over 25 years in digital marketing and e-commerce.
- Official Shopify and certified Klaviyo Partner.
- Certified Google expert.
- Named a Top 20 Shopify Expert in 2022.
- E-commerce business coach and mentor.
- Founder of IDUBE PTE. LTD.
Other ventures
- E-commerce Business Success Coaching & Mentoring Program.
- IDUBE PTE. LTD. (media business).
- Co-Founder of Intergate Emigration Pty Ltd.
- Co-Founder of Intergate Visalink.
- The Merchant Hub (premium content community).
- Weekly e-commerce newsletter.
What kind of podcast
- Country
- Singapore
- Region
- se asia
When new episodes drop
- 01Why Single-Touch Attribution Fails BrandsJun 27, 2026 · 24s
- 02
- 03Diminishing Returns in Ad Scaling: Smarter GrowthJun 26, 2026 · 18s
- 04How Amazon Triggers Ecommerce Price WarsJun 25, 2026 · 1 min
- 05AI Competitor Tracking Changes Ecommerce ForeverJun 25, 2026 · 1 min
- 06Stop Competing Blind: The Secret To Real Time AI PricingJun 22, 2026 · 25 min
Notable episodes
- 01Stop Competing Blind: The Secret To Real Time AI Pricing
A deep dive into a critical e-commerce challenge, explaining how AI tools are replacing manual methods for competitive intelligence and margin protection.
- 02Why Single-Touch Attribution Fails Brands
This clip addresses a common and costly mistake in marketing measurement, advocating for a more sophisticated 'triangulation' approach to data.
- 03How Amazon Triggers Ecommerce Price Wars
Explains a real-world scenario of how Amazon's algorithms can create a domino effect on pricing, highlighting the need for MAP policy monitoring.
What you'll be asked on this show
The show is a direct, one-on-one interview format. Host Claus Lauter is a knowledgeable interviewer who asks specific, problem-oriented questions. The production is clean and professional, often beginning with a teaser of the key takeaways before the main interview.
Questions the host keeps coming back to
- “How are brands losing money because of [a specific problem]?”
- “Why is it so difficult to get an overview of what's happening in the market?”
- “What signals should you be watching every day?”
- “How did brands used to track this? Was it just spreadsheets?”
- “How does AI change [a specific process] for e-commerce brands?”
- “Can you give me an example of a brand that improved its margins by fixing this?”
- “What are the biggest mistakes brands make when reacting to [a market change]?”
- “Who in an organization typically uses your tool and what does their day-to-day look like?”
- “How does your pricing structure work?”
- “Where can people go to find out more about you?”
Signature segments
- · "COMING UP NEXT.." teaser montage
- · Host introduction of the guest and topic
- · "Thank you for watching" outro screen
Topics covered repeatedly
Who gets booked here
Guests are typically founders, C-level executives, or senior experts from e-commerce technology companies (SaaS, MarTech) and service agencies. They are booked to share specific expertise on a tool or strategy, such as AI-powered pricing or multi-touch attribution.
- Peter Sheldonon Stop Competing Blind: The Secret To Real Time AI Pricing
- Mike Trueon Why Single-Touch Attribution Fails Brands
Where to find this show
Audience & reach
The podcast is sponsored by relevant e-commerce service providers like Riverside. It also promotes the host's own premium community, 'The Merchant Hub,' and accepts partnership inquiries, indicating a B2B media platform model.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
h•••@•••.com+•• ••• ••• ••••Free: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of the Ecommerce Coffee Break?
- The host is Claus Lauter, an e-commerce entrepreneur, coach, and digital marketing veteran with over 25 years of experience.
- Is the podcast still active?
- Yes, the podcast is active and publishes episodes on a near-daily basis, with over 500 episodes released.
- What is the format of the show?
- It's a short-form interview show where host Claus Lauter speaks with e-commerce experts, founders, and leaders about specific strategies and tools.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- How can I become a guest on the podcast?
- The podcast has a guest application form on its official website, ecommercecoffeebreak.com.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Website - About Pageecommercecoffeebreak.com
- [02]Claus Lauter's Official Websiteclauslauter.com
- [03]Podcast Rankings & Awardsecommercecoffeebreak.com
- [04]Apple Podcasts Listingpodcasts.apple.com
- [05]Claus Lauter - MentorCruise Profilementorcruise.com
- [06]Press Release for Mentorship Programopenpr.com
- [07]YouTube Channelyoutube.com
Podcasts like The Ecommerce Coffee Break Podcast
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
Thomas Brush
Thomas Brush
A podcast for aspiring indie game developers, hosted by a solo dev who interviews peers about the practical and emotional journey of making games.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Rusty Quill Podcasts
Rusty Quill Podcasts
A network feed from a London-based production house specializing in full-cast speculative fiction and horror audio dramas.
Satish K Videos
Satish K Videos
An interview show that deconstructs the business models of successful Indian entrepreneurs, with a sharp focus on revenue, strategy, and digital tools.
Supertalks by themovingship
Raghav Sharma
A long-form Indian podcast exploring spirituality, metaphysics, and personal growth through deep conversations with gurus, doctors, and thinkers.
The American Business Podcast (ABP)
A live, daily business podcast that doubles as the media arm for a national, digital-first chamber of commerce.
Jay Clouse
Jay Clouse
A podcast and video series breaking down the business of being a creator, with a strong focus on building membership communities.