The Dealership Fixit Podcast
A tactical podcast for powersports dealership owners and managers on the mechanics of inventory, marketing, and sales.
This is a tactical playbook for the powersports industry, blending high-level strategy with granular, department-specific advice. Host Jacob Berry interviews a mix of career operators who have climbed the ladder, data experts who analyze market trends, and marketing specialists with counter-intuitive advice. The show acts as a virtual '20 Group', sharing hard-won lessons on everything from inventory management and social media to F&I and customer retention.
“While many business podcasts are broad, Dealership Fixit is hyper-focused on the powersports vertical. It stands out by combining deep-dive career interviews with recurring, data-heavy market updates from partners like National Powersport Auctions (NPA), giving it both strategic and immediate tactical value.”
Who hosts this show
The Dealership Fixit Podcast is a weekly show for professionals in the powersports industry. The current host is Jacob Berry, an internet sales coach and dealership consultant who took over the podcast in the summer of 2023. The show was founded by Brian Croft, an industry veteran who now works with KTM Group North America. Episodes feature interviews with industry experts, data-driven market updates, and actionable strategies for dealership GMs, sales managers, and department heads.
Credentials & credits
- Host, The Dealership Fixit Podcast
- Co-founder & VP of Growth, MotoHunt
- Owner, Internet Sales Coaching
- Former BDC Manager & Master Tech
- Former roles at RideNow Powersports
Other ventures
- Internet Sales Coaching
- MotoHunt
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03
- 04
- 05Respond to Every Web Customer Daily! Dealership Secret Weapon #shortsJun 14, 2026 · 1 min
- 06
- 07
- 08
Notable episodes
- 01From Parts Counter to National Director: What Every Seat in the Dealership Taught Chase Vance
A blueprint episode that follows a guest's career from the ground up, extracting lessons from every department in a powersports dealership.
- 02April Was Peak. Now the Slide. What Dealers Should Do With Used Inventory Now | Mike Murray, NPA
A prime example of the recurring, data-driven market updates that provide timely, actionable advice on inventory management based on wholesale auction data.
- 03Throwback: Why Chasing Facebook Likes Is Killing Your Dealership's Marketing | Joe Iribarren
A classic 'throwback' episode that tackles a specific, counter-intuitive marketing thesis: stop chasing likes and build a community group instead.
- 04The Dealer Lab x Dealership fiXit: Used Inventory, AI & the Future of Powersports Dealerships
A crossover episode where host Jacob Berry explains how he took over the podcast and dives deep into his own expertise on inventory management and technology.
What you'll be asked on this show
Jacob Berry's interview style is informed and chronological. He often opens by summarizing a guest's extensive career path before using their resume as a roadmap for the conversation, moving from one role to the next. He asks specific, data-driven questions, referencing guest reports or previous conversations to build continuity. For guests with a controversial or specific thesis, he will state their position upfront and ask them to defend or elaborate on it, creating a focused, actionable discussion for his dealer audience.
The show is a guest-driven interview format, typically with a single expert per episode. Current host Jacob Berry took over from original host Brian Croft, and older episodes with Croft are often re-released as 'Throwbacks'. The podcast opens with a signature retro 80s synth-wave intro before Jacob introduces the guest and the day's core topic.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“Tell me a little bit about what you've got going on.”
A common opening to establish a guest's current role and professional expertise.
- Q.02
“What did working in [specific department] teach you that you carried with you?”
Asks guests to reflect on the foundational lessons from early or specific jobs in their career.
advice
3- Q.01
“What's the one thing you know now that you wish you knew back then?”
A classic question used to extract a key, high-level lesson from a guest's entire career.
- Q.02
“What separates a good [salesperson/manager] from an average one?”
Used to distill the key traits and habits of high-performers in specific dealership roles.
- Q.03
“What should a [Harley-heavy/specific type] dealer do with this information?”
Translates market data into actionable advice for a specific segment of the dealer audience.
process
3- Q.01
“What was the hardest adjustment going from [Role A] to [Role B]?”
Probes the challenges and key learnings during career transitions within the dealership.
- Q.02
“What did being in [the F&I box / service lane] teach you about the customer that you didn't see from the sales floor?”
Seeks to uncover different perspectives on the customer journey from various dealership roles.
- Q.03
“How important is the [JD Power book value/specific metric], really?”
Questions the practical relevance and limitations of common industry tools and metrics.
controversy
1- Q.01
“You said [controversial statement]. Tell me your side of that.”
Frames the conversation by asking the guest to defend their core, often counter-intuitive, thesis.
industry
2- Q.01
“Is the current [market softening/trend] a normal seasonal thing, or is something different going on?”
Asks data-focused guests to add context to current market numbers and identify anomalies.
- Q.02
“How can values be up year-over-year but softening month-to-month?”
Pushes guests to clarify seemingly contradictory data points for the audience.
personal
1- Q.01
“What are dealers saying to you right now about the market mood?”
Seeks to capture the anecdotal, on-the-ground sentiment of the industry beyond the hard data.
Signature segments
- · Pre-owned Market Update with Mike Murray
- · Throwback Episodes (hosted by Brian Croft)
- · Retro 80s synth-wave intro music
- · Host opening: "Hey everybody, welcome back..."
Topics covered repeatedly
Who gets booked here
Guests are seasoned professionals with deep, hands-on experience in the powersports or auto dealership world. The show books data analysts, marketing agency owners, and especially former dealership employees who have worked their way up from the parts counter or sales floor to executive roles.
- Chase Vanceon From Parts Counter to National Director: What Every Seat in the Dealership Taught Chase Vance
- Mike Murrayon April Was Peak. Now the Slide. What Dealers Should Do With Used Inventory Now | Mike Murray, NPA
- Joe Iribarrenon Throwback: Why Chasing Facebook Likes Is Killing Your Dealership's Marketing | Joe Iribarren
- Brian Crofton Inside Dealer Strategy on Product, Partnerships & Profit for Motorcycle and Powersports Dealerships
Where to find this show
Audience & reach
Sponsors are B2B companies providing services directly to dealerships. Based on observed ads, this includes Dealer Management Systems (ZiiDMS), inventory intelligence platforms (MotoHunt), and other industry-specific service providers.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of The Dealership Fixit Podcast?
- The current host is Jacob Berry, a dealership consultant and co-founder of MotoHunt. He took over in the summer of 2023. The original host was Brian Croft, who now appears occasionally as a guest.
- Is this podcast still active?
- Yes, the podcast releases new episodes on a weekly basis, including new interviews and 'throwback' episodes from the show's archive.
- What is the format of the show?
- It is a guest-interview show. Each episode typically features host Jacob Berry in a one-on-one conversation with an expert from the powersports or automotive industry.
- What kind of topics are covered?
- The show focuses on tactical advice for running a powersports dealership, including inventory management, digital and social media marketing, sales strategies, fixed ops, and market analysis.
- Who was the original host?
- The podcast was created and originally hosted by Brian Croft, an industry veteran with experience at NPA, Trader Interactive, and KTM Group North America. Jacob Berry took over the show when Brian accepted a new job that presented a conflict of interest.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Website: Internet Sales Coachinginternetsalescoaching.com
- [02]Apple Podcasts Pagepodcasts.apple.com
- [03]YouTube Channelyoutube.com
- [04]The Dealer Lab x Dealership fiXit Crossover Episodeyoutube.com
- [05]Jacob Berry Guest Appearance on One Gang Worldwide Podcastyoutube.com
- [06]Brian Croft Returns as a Guestyoutube.com
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