The Built To Scale Podcast
A tactical podcast where host Shmuel Herschberg presses digital marketing leaders for the specific systems and processes they use to scale brands.
This is a tactical, in-the-weeds podcast for marketing operators. Host Shmuel Herschberg acts as a proxy for the listener, consistently drilling down past high-level concepts to uncover the specific tools, timelines, and processes guests use to get results. The show is less about the abstract founder's journey and more of a playbook on the replicable systems behind building a scalable direct-response or e-commerce business.
“The show's primary distinction is its relentless focus on 'how' over 'what'. While many podcasts discuss scaling, Herschberg consistently presses guests for operational specifics—the exact tools, the steps in an audit, the length of a webinar—which provides a more tangible, playbook-like feel compared to its peers.”
Who hosts this show
The Built To Scale Podcast is hosted by digital marketing consultant Shmuel Herschberg. In each episode, he interviews leaders and practitioners in e-commerce and direct response marketing, pressing them on the specifics of how they achieve scalable growth. The show is built for operators, focusing on actionable strategies for funnel optimization, media buying, hiring, and more, rather than high-level theory.
Credentials & credits
- Founder of Shyn Media, a boutique marketing agency
- Digital marketing consultant with over a decade of experience
- Specialist in email marketing and the direct-to-consumer health and wellness industry
- Experience in SEM, marketing automation, and conversion rate optimization
- Former senior marketing and business development roles in the Israeli high-tech sector
Other ventures
- Shyn Media (Founder)
- Built To Scale (Agency)
What kind of podcast
When new episodes drop
- 01Aggressive Marketing Is Dead (Here's What Wins Now)Jun 29, 2026 · 29s
- 02What You've Got to Fix Before You Scale | Francisco BervisJun 29, 2026 · 51 min
- 03How to Spend More on Acquisition and Still Win!Jun 26, 2026 · 34s
- 04The One Marketing Strategy That Never DiesJun 25, 2026 · 35s
- 05What Remote Hiring at Scale Actually Looks Like | Michele LambertJun 23, 2026 · 48 min
- 06The Best AI and Marketing Principles That are Really Working | Kristen PalmerJun 17, 2026 · 46 min
- 07
- 08Connected TV and the New Rules of Scaling | Kyle KostechkaJun 5, 2026 · 59 min
Notable episodes
- 01The Best AI and Marketing Principles That are Really Working | Kristen Palmer
Provides a deep dive into the tactical use of webinar funnels, a core direct-response strategy, with specific details on live vs. evergreen formats.
- 02What You've Got to Fix Before You Scale | Francisco Bervis
Offers a clear framework for brands on how to prepare for and work with affiliate partners, a key scaling channel in this niche.
- 03What Remote Hiring at Scale Actually Looks Like | Michele Lambert
Addresses a critical operational challenge for growing online businesses, covering common pitfalls and best practices for remote recruiting and onboarding.
What you'll be asked on this show
Shmuel Herschberg's interview approach is that of a knowledgeable peer acting on behalf of the audience. He typically opens by establishing the guest's credibility with an origin story question. From there, he guides the conversation from broad principles (e.g., 'timeless marketing principles') to granular tactics. He is adept at catching specific terms or models mentioned by a guest (like the 'Fladlien model') and asking them to explain it for a wider audience. Herschberg frequently uses summarizing questions like 'So you're saying...' to confirm his understanding and simplify complex processes. He effectively probes for actionable details, asking about specific tools, timelines, and the practical steps of a process, ensuring listeners leave with concrete takeaways.
Shmuel Herschberg hosts one-on-one interviews, typically opening with a cold teaser clip from the interview before the main intro. He often starts the conversation by asking for the guest's origin story to establish their credibility. His interview style is defined by asking pointed, clarifying questions to unpack jargon and using summarizing statements to ensure the audience grasps complex topics.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you tell us about your journey and how you got into this field?”
This is almost always the opening question, used to establish the guest's background and credibility for the audience.
advice
3- Q.01
“What are the biggest mistakes you see founders making in your area of expertise?”
Asks this early to frame the common problems his audience faces, which the guest will then solve.
- Q.02
“If it's taking longer than you said, what's usually the reason?”
A follow-up question that helps listeners diagnose their own potential failures or roadblocks.
- Q.03
“What's the most underrated signal that a candidate or partner brings to the table?”
This question seeks non-obvious insights that give listeners an edge in evaluation.
process
4- Q.01
“Can you explain [specific term or model] for the audience?”
He frequently interrupts to define jargon or proprietary models, ensuring the content remains accessible.
- Q.02
“What does your client audit or onboarding process actually look like?”
This question seeks to turn a guest's abstract expertise into a concrete, step-by-step process.
- Q.03
“How long does a process like that typically take?”
He asks this to set realistic expectations for listeners who might try to implement the guest's advice.
- Q.04
“Is this strategy specific to a certain industry, or can it be applied more broadly?”
This question addresses the generalizability of the tactics discussed for his diverse audience.
craft
2- Q.01
“What are some timeless marketing principles that you believe will always work?”
Used to extract evergreen advice that transcends current trends or platforms.
- Q.02
“What specific platforms, systems, or tools are you using for that?”
He presses for specific tool recommendations to provide maximum actionable value.
mindset
1- Q.01
“How important was your own career path in shaping the perspective you have now?”
Connects the guest's personal history to their professional insights, adding depth to their advice.
personal
1- Q.01
“Do you have any funny, sad, or cautionary stories about major mistakes you've seen?”
Used to elicit memorable anecdotes that illustrate a key lesson for the audience.
Signature segments
- · Cold open with a teaser clip
- · Host's call to action to 'like, subscribe, share, comment, ring the bell'
- · Podcast intro music and title card
Topics covered repeatedly
Who gets booked here
Guests are hands-on practitioners and leaders with deep, tactical knowledge in a specific vertical of digital marketing. The show books fractional CMOs, recruiting experts for online businesses, heads of marketing at relevant SaaS companies, and successful direct-to-consumer founders.
- Francisco Bervison What You've Got to Fix Before You Scale
- Michele Lamberton What Remote Hiring at Scale Actually Looks Like
- Kristen Palmeron The Best AI and Marketing Principles That are Really Working
- Paul Lawrenceon Copy Over Capital: From Pool Cleaning to a 7-Figure Supplements Business
- Kyle Kostechkaon Connected TV and the New Rules of Scaling
Where to find this show
Audience & reach
No sponsors were detected in the watched episodes. Given the show's focus on direct response and e-commerce, likely sponsors would be marketing SaaS platforms (like Everflow, whose employee was a guest), specialized agencies, or B2B services targeting growth-stage online businesses.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
p•••@•••.com+•• ••• ••• ••••Free: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of The Built To Scale Podcast?
- The host is Shmuel Herschberg, a digital marketing consultant and founder of the agency Shyn Media.
- What is the format of the show?
- It is an interview-based podcast. Each episode features a one-on-one conversation between host Shmuel Herschberg and an expert in digital marketing or e-commerce.
- What kind of topics are discussed?
- The podcast focuses on the specific, actionable tactics for scaling online businesses, including direct response marketing, hiring, affiliate programs, funnel building, and paid media.
- Who is the podcast for?
- It's designed for founders, CMOs, and digital marketers who are actively working to grow an e-commerce or direct response business.
- Where can I listen to the podcast?
- The Built To Scale Podcast is available on YouTube and likely on major podcast platforms like Apple Podcasts and Spotify.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
Podcasts like The Built To Scale Podcast
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
The Arena
The Arena
A daily sports debate show where 3-time NBA All-Star Gilbert Arenas and a panel of former pros give unfiltered takes on basketball news.
Backstage with Millionaires
Pankaj Chauhan
A weekly news show and documentary-style channel breaking down the biggest stories and trends in the Indian startup and venture capital ecosystem.
Thomas Brush
Thomas Brush
A podcast for aspiring indie game developers, hosted by a solo dev who interviews peers about the practical and emotional journey of making games.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Rusty Quill Podcasts
Rusty Quill Podcasts
A network feed from a London-based production house specializing in full-cast speculative fiction and horror audio dramas.
HAHA Podcast
Three Korean-American sisters and YouTubers bring their chaotic, unfiltered group chat to a weekly video podcast.
Sports Yaari
Sports Yaari
A high-cadence Indian sports media channel delivering daily news, reactive analysis, and passionate opinions primarily focused on the Indian national cricket team.