The Braving Business Podcast
A dual-host interview show where two entrepreneurs talk to leaders and founders about their personal stories of overcoming adversity and finding success.
This is a long-form interview podcast focused on the theme of "braving business" by overcoming adversity. Hosts Tal Zlotnitsky and PJ Benoit, both entrepreneurs, talk with a wide range of guests—from tech founders and CEOs to politicians and entertainers—about their personal stories of failure, resilience, and eventual triumph. The conversations aim to extract practical lessons and inspiration from these journeys, with the hosts often sharing their own relevant experiences.
“The show's dual-host dynamic, with both hosts being active entrepreneurs, provides a peer-to-peer feel to the interviews. Its most signature feature is the lengthy, pre-written, narrative introduction for each guest, which frames their entire career arc before the conversation even begins.”
Who hosts this show
The Braving Business Podcast is co-hosted by entrepreneurs Tal Zlotnitsky and PJ Benoit. Zlotnitsky is a serial entrepreneur who has founded or co-founded multiple tech and data companies, including iControl Data and iControl Mobile (now part of ParkMobile). Benoit is also an entrepreneur with a background in logistics, who currently owns a Unishippers franchise and previously co-hosted the "What the Parent" podcast. Together, they interview a wide range of guests about their journeys through failure, resilience, and professional achievement.
Credentials & credits
- Tal Zlotnitsky: Co-founder & CEO, iControl Data
- Tal Zlotnitsky: Co-founder & CEO, iControl Mobile (now part of ParkMobile)
- Tal Zlotnitsky: Senior Principal Consultant, Infosys
- PJ Benoit: Owner, Unishippers Franchise
- PJ Benoit: Appeared on Shark Tank
- PJ Benoit: Co-host, What the Parent podcast
Other ventures
- Tal Zlotnitsky: Our.Love (Chairman)
- Tal Zlotnitsky: JetComfy (Investor/Board Member)
- Tal Zlotnitsky: Breez (Founder/CEO)
- PJ Benoit: What the Parent (Podcast)
- PJ Benoit: Me Jeans (Founder)
- PJ Benoit: Competitive BBQ Team
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Backyard Beginnings to Spicy Success: The Grumpy Spice StoryAug 25, 2025 · 52 min
- 02Lighting The Way To Success with Cody GrandadamAug 21, 2025 · 58 min
- 03Navigating Political Turbulence with Adam KinzingerAug 18, 2025 · 1h 00m
- 04Ace of Base's Ulf Ekberg on Pop Stardom, Reinvention & RegretApr 29, 2025 · 59 min
- 05
- 06
- 07
- 08Mastering the Pitch with Kat Weaver—How Storytelling Secures FundingApr 4, 2025 · 48 min
Notable episodes
- 01Navigating Political Turbulence with Adam Kinzinger
A departure from the typical business focus, this episode explores leadership, conviction, and fear through the lens of a former Congressman's experience.
- 02Lighting The Way To Success with Cody Grandadam
A classic entrepreneurial story of starting from nothing (a lawnmower in 5th grade) and achieving a major business milestone (getting products into Walmart).
- 03Backyard Beginnings to Spicy Success: The Grumpy Spice Story
This episode showcases how a hobby, amplified by an unexpected media feature on a Hulu show, can transform into a legitimate business.
What you'll be asked on this show
The interview begins with one of the hosts reading a lengthy, formal, and highly detailed pre-written introduction that summarizes the guest's entire life story and accomplishments, setting a tone of deep respect. The hosts, both entrepreneurs, then guide the conversation with broad, thematic questions about the guest's origin story, pivotal moments of failure, and the mindset required to overcome adversity. They often probe into the emotional drivers behind decisions, such as fear or conviction, rather than just tactical business moves. The hosts create a supportive, conversational atmosphere by expressing personal admiration and relating guest experiences back to their own entrepreneurial journeys.
The show is a co-hosted, conversational, long-form interview. A hallmark of the format is its "patented introduction," a detailed, multi-minute biography of the guest read at the top of the episode. The hosts are supportive and admiring of their guests, often sharing their own related experiences to build rapport and create a collaborative atmosphere.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“How did your entrepreneurial journey start with that pivotal moment in your early life?”
This question is used early on to establish the guest's origin story and foundational motivations.
backstory
2- Q.01
“What were some of the unexpected or humbling challenges you faced in the early days?”
The hosts ask this to dig into the practical difficulties and early struggles of starting a venture.
- Q.02
“When you first entered your field, what pleasantly surprised you about your peers or the environment?”
This question explores a guest's initial, often idealistic, perceptions before diving into the harder realities.
advice
1- Q.01
“Looking back at those early challenges, what's a key takeaway or lesson you learned?”
This is a follow-up question used to distill a core piece of advice for the audience from the guest's failures.
mindset
2- Q.01
“How much does an emotion like fear shape the choices that people in your field make or avoid making?”
The hosts use this to explore the psychological and emotional underpinnings of an entire industry or profession.
- Q.02
“How do you balance full-time jobs, family, and launching a new venture without a roadmap?”
This question explores the practical and personal sacrifices involved in the entrepreneurial hustle.
process
3- Q.01
“What was the pressure like when you transitioned from a hobbyist to a professional?”
This question targets the mindset shift required when a passion project becomes a serious business.
- Q.02
“How did you manage to achieve a major milestone, like getting your product into Walmart?”
This is asked to break down a seemingly impossible achievement into a concrete story of strategy and persistence.
- Q.03
“After a major life event like graduating, what was the next step you took in your career?”
The hosts use this to trace the guest's career path chronologically, focusing on key transition points.
industry
1- Q.01
“What did you see that made you realize things were fundamentally shifting with a major event or person's arrival?”
This question is used to get the guest's ground-level perspective on major industry or cultural shifts.
controversy
1- Q.01
“What's your response to critics or defenders who make a specific claim about your work or views?”
This is asked to give guests who have faced public scrutiny a platform to address it directly.
personal
1- Q.01
“What's the story behind the hat you're wearing (or another personal item)?”
Often used as a friendly icebreaker, this question allows the guest to share a bit of their personal brand or story.
Signature segments
- · The 'Patented Introduction': A long, pre-written guest biography read at the start of each interview.
Topics covered repeatedly
Who gets booked here
The show books a diverse range of guests, including serial entrepreneurs (Cody Grandadam), former politicians (Adam Kinzinger), corporate medical directors (Dr. Richard Safeer), and pop stars (Ulf Ekberg). The common thread is a compelling personal story of overcoming professional or personal adversity to achieve a notable level of success.
- Aurea de Guzmanon Backyard Beginnings to Spicy Success: The Grumpy Spice Story
- Bobby McFaddenon Backyard Beginnings to Spicy Success: The Grumpy Spice Story
- Cody Grandadamon Lighting The Way To Success with Cody Grandadam
- Adam Kinzingeron Navigating Political Turbulence with Adam Kinzinger
- Ulf Ekbergon Ace of Base's Ulf Ekberg on Pop Stardom, Reinvention & Regret
Where to find this show
Audience & reach
The primary sponsor mentioned is Unishippers, a shipping and logistics company. This is a direct tie-in, as co-host PJ Benoit owns and operates a Unishippers franchise, suggesting a sponsorship model that leverages the host's own business ventures.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of The Braving Business Podcast?
- The podcast is co-hosted by Tal Zlotnitsky and PJ Benoit, who are both entrepreneurs themselves.
- What is the format of the show?
- It is a long-form interview show where the hosts have candid conversations with leaders and entrepreneurs about overcoming adversity.
- Is the podcast still active?
- Yes, the podcast appears to release new episodes on a weekly basis.
- Where can I listen to the podcast?
- The Braving Business Podcast is available on YouTube and all major podcast streaming platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Our Hosts - Braving Business Podcastbravingbusinesspodcast.com
- [02]Tal Zlotnitsky: A Journey of Innovation and Advocacyleadafi.com
- [03]PJ Benoit, Entrepreneur, CEO and Co-Host of Braving Business | Listen Noteslistennotes.com
- [04]Serial Entrepreneur Tal Zlotnitsky (Inaugural Episode of Braving Business Podcast)youtube.com
- [05]Braving Business: Tales of Entrepreneurial Resilience and Courage... | Listen Noteslistennotes.com
- [06]Perseverance and Resilience: Overcoming Adversity in Business - Braving Business Podcastbravingbusinesspodcast.com
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