The Bosma on Business Podcast and Radio Show
A CPA interviews Nevada business owners and politicians about the practical realities of growth, tax, and operations.
A practical, no-nonsense business interview show with a distinct CPA's perspective. Host Mike Bosma uses his background in tax and valuation to probe guests—from pizzeria owners to congressmen—on the financial and operational mechanics of their work. The focus is less on inspirational journeys and more on the gritty details of financing, staffing, local economic pressures, and regulatory hurdles specific to Nevada.
“Unlike many business podcasts, the host's identity as a practicing CPA is central. He frequently interjects to provide "tax tidbits" and frames every conversation around balance sheets, cash flow, and regulatory compliance, using his guests as live case studies.”
Who hosts this show
Mike Bosma is a CPA and the Managing Principal of Keystone CPAs, a full-service accounting and advisory firm in Reno, Nevada. With over 30 years of experience in public accounting and M&A, he hosts the podcast to go behind the scenes with real business owners and public figures. The show translates the strategic thinking he provides to his clients into insights on tax planning, business valuation, and exit strategies, often drawing on his background at firms like Deloitte & Touche.
Credentials & credits
- CPA (Certified Public Accountant)
- Managing Principal, Keystone CPAs
- Master's in Taxation, UNLV Lee Business School
- Bachelor of Science in Accounting, UNLV Lee Business School
- Certified Exit Planning Advisor (CEPA®)
- Business Broker Lic. #S.191008 / BUSB #7085
Other ventures
- Keystone CPAs LLC
- Keystone Business Brokerage LLC
- Keystone Wealth Advisors LLC
- Entrepreneurs' Organization (EO Reno-Tahoe President)
What kind of podcast
When new episodes drop
- 01The Entertainment Industry Post-COVID: A Conversation with Ken AbrahamsJun 27, 2026 · 41 min
- 02Coming up on Bosma on Business!Jun 27, 2026 · 25s
- 03Retiring Congressman Mark Amodei on Regrets While in OfficeJun 25, 2026 · 45s
- 04One Nevada Republican Talks Working with President #trump #politicsJun 24, 2026 · 38s
- 05
- 06From D.C. to Main Street: Mark Amodei on Business, Taxes, and Your FutureJun 20, 2026 · 42 min
- 07The Harsh Reality of Being an Independent RestaurateurJun 13, 2026 · 42 min
- 08Is Your Family Missing Out on the $1,000 530A Incentive?Jun 12, 2026 · 6 min
Notable episodes
- 01From D.C. to Main Street: Mark Amodei on Business, Taxes, and Your Future
An interview with a retiring Congressman, providing a direct line of sight into how federal policy impacts local Nevada businesses, including topics like appropriations and land use.
- 02The Harsh Reality of Being an Independent Restaurateur
A classic small business story about a pizzeria owner who acquired his property on a whim and opened his doors just 15 days before the COVID-19 shutdowns began.
- 03The Entertainment Industry Post-COVID: A Conversation with Ken Abrahams
A case study in pivoting a business, this episode explores how an event company adapted to virtual events and discusses broader societal shifts affecting customer behavior.
What you'll be asked on this show
Bosma often opens with a direct, personal question about the guest's origin story, sometimes using the provocative signature, "Who are you and why should we care?". He guides the narrative with direct questions about operations ("How many employees?") and finance ("How did you finance this?"). As a CPA, he frequently interjects his own analysis on tax implications or business structures, using the guest's story as a live case study for his audience of business owners.
The show is a guest-interview format, broadcast from "Studio B." Bosma often introduces himself as "your business savvy CPA" and uses recurring segments like the "tax nugget." The main weekly show is a long-form interview, but the channel also publishes shorter, solo-hosted clips that expand on specific financial topics.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
3- Q.01
“Who are you and why should we care?”
A signature, slightly provocative opening question used to get straight to the guest's relevance.
- Q.02
“How long have you been in the [X] game?”
This question establishes the guest's timeline and depth of experience in their industry early on.
- Q.03
“What made you decide to get into [politics/your business]?”
Used to uncover the guest's origin story and core motivations.
backstory
1- Q.01
“Did you have any [industry] experience in your DNA before this?”
He asks this to understand if the guest's venture was a natural progression or a complete pivot.
money
2- Q.01
“How did you finance the purchase/business?”
As a CPA, he directly probes the financial mechanics of how the business was funded.
- Q.02
“How do you charge for what you do?”
This question seeks to understand the guest's business model and pricing strategy.
process
2- Q.01
“How many employees do you have?”
A straightforward question to quickly gauge the scale and complexity of the guest's operation.
- Q.02
“How did COVID change your world?”
He uses this to frame discussions about adaptation, resilience, and market shifts.
personal
2- Q.01
“Looking back, what projects do you feel you really put your mark on?”
This question prompts guests to reflect on their legacy and most significant accomplishments.
- Q.02
“How did you know it was time to throw in the towel?”
A question for guests who have exited or retired, exploring the personal decision-making process.
mindset
1- Q.01
“Why are people so paranoid about development and growth?”
He asks this to explore the cultural and political resistance to economic expansion in the region.
future
1- Q.01
“What's going on out there in [local Nevada area]?”
This question grounds the conversation in the current, local economic environment.
Signature segments
- · "Tax nugget" or "tax tidbit" segment
- · Referring to the studio as "Studio B"
- · Signature opening: "Who are you and why should we care?"
- · Recurring joke: "You can make a small fortune in the restaurant business... if you start with a large one."
- · Self-introduction as "your business savvy CPA"
Topics covered repeatedly
Who gets booked here
Primarily Nevada-based business owners from a range of industries (restaurants, entertainment, real estate) and local politicians or public figures whose work impacts the regional economy.
- Ken Abrahamson The Entertainment Industry Post-COVID: A Conversation with Ken Abrahams
- Rep. Mark Amodeion From D.C. to Main Street: Mark Amodei on Business, Taxes, and Your Future
- Bryan Eidemon The Harsh Reality of Being an Independent Restaurateur
Where to find this show
Audience & reach
The podcast is explicit content marketing for the host's primary businesses: Keystone CPAs, Keystone Business Brokerage, and Keystone Wealth Advisors. It serves as a lead generation tool by demonstrating his expertise to potential clients.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is Mike Bosma's real name and profession?
- His real name is Mike Bosma. He is a Certified Public Accountant (CPA) and the Managing Principal of Keystone CPAs in Reno, NV.
- What is the format of the show?
- It is primarily a long-form interview show where Mike Bosma talks with a single guest, usually a business owner or public figure. The channel also releases shorter, solo clips on specific financial topics.
- Is this podcast still running?
- Yes, based on recent episode dates from June 2026, the podcast is actively producing new content weekly.
- Where can I listen to the podcast?
- The podcast is available on YouTube (@bosmabusiness) and audio platforms like Apple Podcasts. It also airs as a radio show on News Talk 780 KOH in Northern Nevada.
- How can I be a guest on the show?
- While not explicitly stated, guests are typically Northern Nevada business owners, community leaders, and influencers whose stories and expertise are relevant to an audience of entrepreneurs.
- What is the podcast's connection to Keystone CPAs?
- The podcast is a form of content marketing for Mike Bosma's affiliated companies, Keystone CPAs, Keystone Business Brokerage, and Keystone Wealth Advisors, showcasing his expertise to potential clients.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Keystone CPAs - Nevada Business Directoryvertexaisearch.cloud.google.com
- [02]Bosma On Business - Keystone CPAsvertexaisearch.cloud.google.com
- [03]Michael D. Bosma - Managing Principal-office at Keystone CPAs | The Orgvertexaisearch.cloud.google.com
- [04]Keystone Business Brokerage, LLCvertexaisearch.cloud.google.com
- [05]Keystone Wealth Advisors, LLCvertexaisearch.cloud.google.com
- [06]Bosma On Business - Apple Podcastspodcasts.apple.com
- [07]Bosma On Business - KKOH-AMvertexaisearch.cloud.google.com
- [08]Contact Us - Keystone CPAskeystone.cpa
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