The Art Of The Brand
Two branding experts analyze marketing news, case studies, and interview top founders for an audience of business owners.
A hybrid format show that combines two distinct styles. Many episodes are short, rapid-fire discussions between the two hosts, analyzing a single piece of news like TikTok's revenue or the homogenization of car design. Interspersed are long-form, deeply researched interviews with high-profile founders of iconic, often luxury, brands like Sisley Paris.
“The show's unique edge comes from the hosts' combined expertise: one in modern social media and digital branding, the other in psychological operations and high-stakes strategy. This creates a dynamic where a viral TikTok trend and a generational luxury brand are analyzed with equal weight.”
Who hosts this show
Hosted by Camille Moore and Phillip Millar, "The Art Of The Brand" is a podcast for business owners and marketers covering branding and strategy. The hosts, presented as internationally recognized branding experts, discuss current trends, brand breakdowns, and marketing insights, often through a mix of co-hosted analysis and long-form interviews with industry leaders.
Credentials & credits
- Camille Moore: President & Founder of Third Eye Insights, a branding and strategy agency.
- Camille Moore: Social media influencer with over 145,000 followers, featured in Cosmopolitan and on BBC World News.
- Phillip Millar: Co-founder & Senior Strategic Consultant at Third Eye Insights.
- Phillip Millar: Combat veteran with specialized training in Information Warfare and Psychological Operations.
- Phillip Millar: Lawyer and founder of Millars Lawyers.
- Phillip Millar: Holds a Masters in Conflict Resolution and Negotiation.
Other ventures
- Third Eye Insights (Agency co-founded by both hosts).
- Branding With Benefits (Camille Moore's Substack newsletter).
- The Signal (Phillip Millar's Substack newsletter).
- Millars Lawyers (Phillip Millar's law firm).
- Camille Moore's Social Media Masterclass.
What kind of podcast
When new episodes drop
- 01Why ALL Car Designs Look The SAME Now!Jun 27, 2026 · 34s
- 02TikTok Shop is SMASHING Amazon & Retail Giants!Jun 27, 2026 · 58s
- 03Gucci's F1 Bet: Fashion Meets Speed & New Fans!Jun 27, 2026 · 37s
- 04Why Gen Z Trusts YouTube Over TikTok & Instagram InfluencersJun 26, 2026 · 1 min
- 05LinkedIn Algorithm Change: Quality Over Connections!Jun 26, 2026 · 44s
- 06Gucci's Comeback: From Decline to Internet Sensation!Jun 26, 2026 · 1 min
- 07Is bio hacking the same thing as beauty? #branding #podcastJun 26, 2026 · 2 min
- 08
Notable episodes
- 01The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
A masterclass in the show's long-form interview style, this episode features a deep dive into the history and philosophy of a major luxury brand with its co-founder.
- 02TikTok Shop is SMASHING Amazon & Retail Giants!
Exemplifies the show's short-form, analytical format, providing historical context (comparing TikTok to early Amazon) for a major current trend in e-commerce.
- 03Why ALL Car Designs Look The SAME Now!
A strong example of the hosts' ability to deconstruct a common observation in the physical world and connect it to underlying business drivers like manufacturing costs and regulations.
What you'll be asked on this show
Camille Moore handles the interviews, beginning with a well-researched premise that shows familiarity with the guest's work and history. She often opens by referencing a specific, sometimes lesser-known, detail about their life or career to build rapport. Questions fluidly connect a guest's personal backstory (family history, how they met a partner) with their business philosophy and pivotal strategic decisions. Moore allows guests to tell long, uninterrupted stories, acting as a guide to explore the narrative rather than a rapid-fire interrogator.
The show alternates between formats. Co-hosted episodes are conversational and analytical, with one host often presenting a topic for the other to break down. Interview episodes, led by Camille Moore, are well-researched and allow guests ample space to narrate their personal and professional histories.
Questions the host keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
craft
1- Q.01
“What made the brand different from the very beginning?”
This question is used to establish the brand's foundational unique selling proposition.
origin
2- Q.01
“Did your brand pioneer the [X] category?”
Host asks this to frame the brand's historical importance and innovation.
- Q.02
“When you decided to start, what was your initial gut feeling?”
This question seeks to uncover the personal risk and emotional state behind the founding decision.
backstory
1- Q.01
“Tell me about that part of your story; it's not that well known.”
Used to probe into a specific, lesser-known aspect of the guest's background mentioned in her research.
personal
1- Q.01
“I've heard you called [nickname/title], is that true?”
A technique to explore the guest's public persona and personal history in a disarming way.
relationships
2- Q.01
“How did you meet your co-founder or partner?”
This question transitions the conversation from business to personal relationships that shaped the company.
- Q.02
“How long was that partnership?”
A follow-up question to understand the duration and evolution of a key business relationship.
process
1- Q.01
“Can you explain the role of the [specific business function]?”
Aimed at clarifying a key, and perhaps unique, part of the guest's business model.
Topics covered repeatedly
Who gets booked here
The show books high-caliber founders and executives, particularly from established luxury and legacy brands with a significant history, such as Countess Isabelle d’Ornano of Sisley Paris.
- Countess Isabelle d’Ornanoon The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Where to find this show
Audience & reach
The primary sponsor mentioned is the podcast itself and the hosts' consulting agency, Third Eye Insights. Given the audience of business owners and marketers, the show is a prime target for B2B software, high-ticket consulting services, and marketing agencies.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who are the hosts of The Art of the Brand?
- The podcast is hosted by Camille Moore, a branding expert and founder of the agency Third Eye Insights, and Phillip Millar, a combat veteran, lawyer, and business strategist.
- What is the format of the show?
- The show uses a hybrid format, featuring both short, co-hosted analyses of current marketing news and long-form interviews with founders and industry leaders.
- Is The Art of the Brand still active?
- Yes, the podcast releases multiple episodes per week.
- Where can I listen to the podcast?
- The Art of the Brand is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- What kind of topics are discussed?
- The show covers branding, marketing strategy, business case studies, luxury goods, e-commerce, and entrepreneurship.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]The Art Of The Brand - YouTubeyoutube.com
- [02]The Art of the Brand - Apple Podcastspodcasts.apple.com
- [03]Meet Your Experts - Third Eye Insightsthirdeyeinsights.ca
- [04]Camille Moore: Homecamille-moore.com
- [05]Phillip Millar • The Rogue Lawyer and Business Consultantphillipmillar.ca
- [06]Book with Camille Mooreintro.co
- [07]How to Build a Personal Brand With Camille Moore - The Skinny Confidentialtheskinnyconfidential.com
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