The Andrew Faris Podcast

“Given the problems I've laid out, what is the best way to [solve this specific problem]?”

This is his core opening move after a long monologue framing a problem he's personally facing.

“Can you walk me through your framework for [launching SKUs, testing, etc.]?”

He directly asks for a repeatable, step-by-step process over general advice.

“Does that idea work against your earlier comment about [a different concept]?”

He actively listens for and points out potential contradictions to clarify the guest's thinking.

“What specific metric-based signals show that this method is working in your accounts?”

He pushes past the theory to demand concrete data and proof of success.

“How do you think about the relationship between Total Addressable Market and product?”

He asks guests to define and relate core strategic concepts.

“So, is your method to [duplicate the ad and just change the URL]?”

He paraphrases a guest's strategy into a concrete action to confirm his understanding.

“[Famous expert] says [common aphorism]. What do you think of that?”

He pits the guest's ideas against well-known industry wisdom to generate nuanced debate.

“If it's harder now, why are there so many more big brands than before?”

He often presents a counter-argument to a guest's premise to force a deeper explanation.

“Are the marketing gurus on Twitter actually great, or is it an illusion?”

He opens with provocative questions that challenge the validity of perceived success.

“You feel the floor for CAC is $60-80. Would you say it's lower or higher?”

He uses specific data points to anchor the conversation and clarify the guest's position.

“Can you share your credentials so the audience knows why you're the expert?”

He directly asks guests to establish their authority and background early in the conversation.

“Are you sure you can't just raise the price on that product?”

In solo episodes, he uses rhetorical questions to challenge common assumptions held by the audience.