That Amazon Ads Podcast
Two Amazon PPC experts teach sellers advanced, data-driven advertising strategies and workflows, often tied to their own software.
This is a video-first podcast that functions as a masterclass in Amazon PPC management. Episodes are structured as specific lessons, complete with titles like 'Lesson 3.5', that break down complex topics like campaign structure, bid optimization, and negative keywords. The hosts, Stephen and Andrew, use a combination of solo presentations, whiteboards, and screen-sharing to demonstrate tactical workflows, often integrating their own software, AdLabs, into the solutions.
“The show's primary distinction is its rigorous focus on replicable frameworks and mathematical formulas for PPC decisions, directly opposing vague advice. It's also transparently connected to the hosts' own software, AdLabs, with many strategies and workflows designed to be executed within that tool.”
Who hosts this show
Stephen Noch and Andrew Bailiff are Amazon advertising veterans who host a technical podcast focused on mastering PPC. They advocate for a math and logic-based approach to campaign management, moving beyond generic best practices to solve problems with data. The show often serves as a content platform for their PPC management software, AdLabs, and their accompanying masterclass.
Credentials & credits
- Co-founder of AdLabs (Stephen Noch)
- CEO at AdLabs (Stephen Noch)
- Co-host of That Amazon Ads Podcast
- Managed over $50M in ad spend (Andrew Bailiff)
Other ventures
- AdLabs (PPC Management Software)
- That Amazon Ads Masterclass
- Free Discord community for PPC managers
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Steal my workflow for Amazon PPC management (Claude / OpenClaw)Jun 25, 2026 · 5 min
- 02Campaign Structure for Sponsored Brand Ads | That Amazon Ads Masterclass Lesson 3.5Apr 29, 2026 · 18 min
- 03Introduction to Negative Keyword Management | That Amazon Ads Masterclass Lesson 3.4Apr 21, 2026 · 15 min
- 04How to Optimize Bids in Amazon PPC | That Amazon Ads Masterclass Lesson 3.3Apr 14, 2026 · 44 min
- 05
- 06The Amazon PPC Food Pyramid | That Amazon Ads Masterclass Lesson 3.1Mar 31, 2026 · 15 min
- 07AdLabs Live: Open Q&A — Ask Us Anything About Amazon PPCMar 27, 2026 · 1h 03m
- 08How To Grow Sales In The Top 10 Amazon CategoriesMar 17, 2026 · 29 min
Notable episodes
- 01Steal my workflow for Amazon PPC management (Claude / OpenClaw)
A direct demonstration of the show's forward-thinking approach, integrating AI tools like Claude with their AdLabs platform to automate high-level PPC analysis.
- 02The Amazon PPC Food Pyramid | That Amazon Ads Masterclass Lesson 3.1
This episode exemplifies the show's core value: creating memorable, structured frameworks to guide complex advertising strategies.
- 03How to Optimize Bids in Amazon PPC | That Amazon Ads Masterclass Lesson 3.3
A quintessential episode that breaks down the hosts' mathematical, formula-based approach to a critical PPC task, moving beyond simple guesswork.
- 04Campaign Structure for Sponsored Brand Ads | That Amazon Ads Masterclass Lesson 3.5
A clear, tactical tutorial on a specific ad type, showcasing the show's focus on granular, actionable advice for structuring campaigns correctly.
What you'll be asked on this show
This is a co-hosted educational show, not an interview podcast. Stephen and Andrew present lessons in a tutorial format, often solo or together, using screen shares and diagrams. The tone is technical and instructional, aimed at teaching specific processes rather than conducting conversations.
Signature segments
- · That Amazon Ads Masterclass Lessons
- · AdLabs Software Demos
- · The PPC Food Pyramid
- · Whiteboard Strategy Sessions
Topics covered repeatedly
Where to find this show
Audience & reach
The podcast is the primary marketing engine for the hosts' own ventures, AdLabs software and the 'That Amazon Ads Masterclass'. The content directly funnels viewers toward these products. They occasionally mention complementary tools like Pacvue when relevant to a specific strategy.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of the podcast?
- The hosts are Amazon PPC experts Stephen Noch and Andrew Bailiff.
- What is the format of the show?
- It is a video-first educational show structured as a masterclass, with lessons on specific Amazon PPC topics. It is not an interview podcast.
- Is this podcast still active?
- Yes, the podcast publishes episodes weekly, with recent episodes from 2026.
- What is AdLabs?
- AdLabs is the hosts' own Amazon PPC management software, which is frequently featured and integrated into the strategies discussed on the show.
- Is this show for beginners?
- While some topics may be accessible, the content is generally technical and best suited for intermediate to advanced Amazon sellers and PPC managers.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Spotify, Apple Podcasts, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]That Amazon Ads Podcast - YouTubeyoutube.com
- [02]AdLabs Official Websiteadlabs.app
- [03]That Amazon Ads Masterclassthatamazonadsmasterclass.com
- [04]That Amazon Ads Podcast - Listen Noteslistennotes.com
- [05]Key Insights into Amazon PPC Advertising | Stephen Noch from AdLabsamzunwrapped.com
- [06]Andrew Bailiff Official Siteandrewbailiff.com
- [07]AdLabs Reviews on G2g2.com
- [08]Stephen Noch | AMZSummits.comamzsummits.com
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