Shopify1Percent - The Shopify Podcast
A podcast for Shopify merchants featuring deep-dive interviews with app founders and experts on specific, data-driven growth tactics.
This is a tactical, problem-solving podcast for Shopify business owners. Each episode features an interview with a founder or expert who has built a solution for a specific e-commerce challenge, from affiliate fraud and conversion optimization to advanced product discovery. The focus is less on founder stories and more on the mechanics of the problem and the technology built to solve it.
“Unlike general e-commerce podcasts, this show is hyper-focused on the Shopify platform and its app ecosystem. The host's background as a major app developer gives him unique credibility to dissect the technical and business claims of his guests.”
Who hosts this show
Jay Myers is a veteran of the Shopify ecosystem. He has been running stores on the platform since 2009 and co-founded Bold Commerce in 2012, which grew to become one of the largest Shopify app partners. He uses this podcast to give store owners actionable advice by interviewing top experts in the Shopify space.
Credentials & credits
- Co-founder of Bold Commerce
- Shopify store owner since 2009
- E-commerce entrepreneur since 1998
Other ventures
- Bold Commerce
What kind of podcast
When new episodes drop
- 01
- 02Color Is the Most Misunderstood Filter on Shopify | Shop by Color w/ HoppnJun 26, 2026 · 1 min
- 03How Much Does Searching By Color Actually Increase Shopify Sales?Jun 26, 2026 · 1 min
- 04What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?Jun 26, 2026 · 43 min
- 05
- 06When Should Your Shopify Store Actually Start CRO?Jun 23, 2026 · 1 min
- 07Where Your Shopify Store Is Leaking Money (and how to fix it)Jun 9, 2026 · 54 min
- 08Is Your Shopify Affiliate Platform Lying to You About Revenue?May 28, 2026 · 1h 09m
Notable episodes
- 01Where Your Shopify Store Is Leaking Money (and how to fix it)
A foundational episode on Conversion Rate Optimization that introduces the 'Buy Now, Buy More, Buy Again' framework and gives clear traffic thresholds for when to focus on CRO.
- 02Is Your Shopify Affiliate Platform Lying to You About Revenue?
A deep dive into the often-overlooked problem of affiliate marketing fraud, providing a 'masterclass' in different fraud types and prevention methods.
- 03What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?
Examines a highly specific, innovative tool for improving product discovery, showcasing the show's focus on niche, tech-driven solutions within the Shopify ecosystem.
What you'll be asked on this show
Jay Myers runs a highly structured, problem-oriented interview. He typically opens by establishing the scale of a problem with a compelling statistic (e.g., average conversion rates, ad fraud losses). He then asks guests to define the problem from their expert perspective before walking the audience through their specific framework or technology. He often plays devil's advocate ("Is it really so bad if…") to probe the nuances of a topic and uses his own deep experience in the Shopify ecosystem to ask informed, technical questions about implementation, metrics, and merchant experience. He doesn't have a single signature closing question, instead focusing the entire conversation on extracting actionable advice.
Jay Myers hosts this single-guest interview show. He opens each episode with a hard-hitting statistic to frame the problem, then dives deep with a subject matter expert. The conversations are technical and tactical, often including on-screen demos for the YouTube audience.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
advice
3- Q.01
“What do people get wrong about [topic]?”
This is often his opening question to debunk common myths and frame the conversation.
- Q.02
“What's the single fastest tell that [a system] is broken?”
Used to elicit a quick, diagnostic tip for merchants.
- Q.03
“What are the quick wins you would tell someone to look at right away?”
He asks this to get immediately actionable tips for his merchant audience.
origin
1- Q.01
“What did you see in the market that made you decide to build this?”
He asks this to establish the origin story and the core problem the guest's product solves.
process
6- Q.01
“Can you give a masterclass in all the different types of [complex topic]?”
This question prompts guests to provide a detailed, educational breakdown for the audience.
- Q.02
“Can you walk me through your 'trifecta' or 'framework'?”
He asks guests to explain their core methodology or unique approach.
- Q.03
“When should a store owner start thinking about [topic]?”
This question helps provide a practical timeline and context for the audience.
- Q.04
“What's the merchant experience like for setup and use?”
This question shifts the focus from the customer-facing benefit to the practicalities for the business owner.
- Q.05
“How do you handle [a specific edge case or complexity]?”
This demonstrates his technical understanding and pushes guests beyond their standard talking points.
- Q.06
“How does your benchmarking tool or technology work?”
He asks for details on specific resources or tools mentioned by the guest.
controversy
1- Q.01
“Is it really so bad if [a common but suboptimal practice occurs]?”
He plays devil's advocate to explore the nuances and justifications behind best practices.
money
1- Q.01
“Does the merchant get metrics on sales assisted by [your tool]?”
He consistently probes for the ROI and data analytics features of a guest's product.
Signature segments
- · Shopify 1 Percent (concept of 1% improvement per episode)
Topics covered repeatedly
Who gets booked here
Guests are typically founders, CEOs, or experts from companies that provide B2B services or apps for Shopify stores, such as CRO agencies or SaaS tool developers.
- Bridger Harton What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?
- Carson Harton What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?
- Adam Pearceon Where Your Shopify Store Is Leaking Money (and how to fix it)
- Yash Chavanon Is Your Shopify Affiliate Platform Lying to You About Revenue?
Where to find this show
Audience & reach
The primary sponsorship angle would be for B2B SaaS companies and agencies whose target customer is a Shopify merchant looking to scale. One episode reviewed featured a sponsorship for an affiliate platform.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- What is the host's real name and background?
- The host is Jay Myers, co-founder of Bold Commerce, one of the largest app development partners in the Shopify ecosystem.
- What is the format of the Shopify1Percent podcast?
- It is a weekly interview-based podcast. Each episode features a deep dive with an expert, founder, or leader from a company in the Shopify space.
- Who is this podcast for?
- It's for experienced Shopify merchants and marketers looking for actionable, data-driven strategies to improve store performance.
- Is this podcast still running?
- Yes, based on recent episode release dates, the podcast is actively publishing new content weekly.
- How can I pitch to be a guest?
- The podcast's website has a page for guest submissions, stating they look for Shopify experts, merchants, and partners.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Shopify1Percent - The Best Shopify Podcastshopify1percent.com
- [02]E-commerce Innovation with Jay Myers of Bold Commerce - SoarPaysoarpay.com
- [03]How Bold Commerce Built an App Development Company From the Basement Upshopify.com
- [04]Jay Myer's Path to Bold Commerce's 1,000 True Fans - Growth Rampgrowthramp.io
- [05]Shopify1Percent - YouTube Channelyoutube.com
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