Shopify Masters
Hosted by Shopify Masters
An official Shopify podcast featuring tactical interviews with founders on how they built and scaled their direct-to-consumer brands.
This is a case-study style interview show where founders of successful e-commerce brands break down their journey. Unlike general business podcasts, it focuses heavily on the operational nitty-gritty of building a direct-to-consumer business, covering specific marketing channels like direct mail, inventory models, and the decision to bootstrap versus seeking investment. It functions as content marketing for Shopify, consistently featuring founders who have built their businesses on the platform.
“As an official brand podcast, it has unparalleled access to a wide range of successful Shopify merchants, from niche startups to nine-figure brands. It stands out by going beyond inspirational stories to dissect specific business mechanics, such as Lulu and Georgia's 52% repeat customer rate or Therabody's prototype development.”
Who hosts this show
Shopify Masters is an official podcast from Shopify that serves as a guide for entrepreneurs. The show features interviews with founders and industry experts who share their experiences and strategies for starting and scaling successful businesses. While the show has had multiple hosts, many recent episodes are hosted by Adam Levinter, a subscription commerce expert and author. Episodes delve into the real stories and tactical details behind building a brand, from product development and marketing to funding and operations.
Credentials & credits
- Host of Shopify Masters podcast.
- Author of "The Subscription Boom".
- Founder and CEO of Scriberbase, a subscription strategy firm.
- Co-founder of Axis Brands, an operator of consumer product companies.
- Lecturer at the University of Toronto.
- Advisor at Bain & Company.
Other ventures
- Scriberbase
- Axis Brands
- Entrepreneurs Exposed (podcast host).
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The Worst Days at 8 Businesses — and What They Did NextJun 25, 2026 · 12 min
- 02Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.Jun 23, 2026 · 32 min
- 03How Therabody Turned a Homemade Tool Into a Global Recovery BrandJun 16, 2026 · 49 min
- 04How Free Content Built an 8-Figure Automotive BusinessJun 9, 2026 · 41 min
- 05This Food Brand Changed The Way You Think about Asian CuisineJun 2, 2026 · 46 min
- 06"How Do You Know When to Pivot?" Here's What 13 Businesses Actually DidMay 28, 2026 · 23 min
Notable episodes
- 01How Therabody Turned a Homemade Tool Into a Global Recovery Brand
A detailed origin story of how a founder's personal injury led to him inventing the Theragun with a jigsaw in his garage, providing a powerful lesson in solving your own problems.
- 02Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.
A deep dive into bootstrapping a nine-figure brand, with specific metrics on customer retention and a transparent look at the challenges of 'slow, intentional growth' versus VC pressure.
- 03The Worst Days at 8 Businesses — and What They Did Next
A unique compilation episode format that candidly covers major mistakes—from exploding products to logistical nightmares—and how successful founders navigated the crises.
What you'll be asked on this show
Episodes typically begin with a fast-paced montage of clips before the host, Adam Levinter, introduces the guest and their accomplishments. The interview follows a chronological arc, from the founder's origin story to their brand's current challenges and future goals. The format is a one-on-one deep-dive interview, often recorded remotely.
Questions Shopify Masters keeps coming back to
- “What opportunity did you see that led you to start the business?”
- “What are a couple of mistakes you feel you could redo?”
- “Do you have any advice for other founders in terms of...?”
- “How do you approach thinking about expanding into other product lines?”
- “Was there a moment you realized this could be a real business, not just a personal project?”
- “When you look back, is there anything that you would do differently?”
- “How do you generate a high repeat purchase rate?”
- “Have you considered outside investment and what would you do with it?”
- “Do you have any kind of framework for how you assess when to stay the course versus when to pivot?”
- “How did you get your first customers?”
Signature segments
- · Fast-paced introductory montage with guest clips.
- · Host's pre-interview summary of the guest's major accomplishments.
- · The 'Shopify Masters' brand name itself.
- · Consistent call-to-action to subscribe and sign up for a Shopify trial.
Topics covered repeatedly
Who gets booked here
Guests are typically founders and CEOs of successful direct-to-consumer product brands, many of which are 8- or 9-figure businesses built on Shopify. The show books guests from a diverse range of categories, including home decor (Lulu and Georgia), wellness tech (Therabody), and food (Fly By Jing).
- Sara Sugarmanon Site Crashed Day One. Now She Runs One of America's Fastest-Growing Home Brands.
- Dr. Jason Werslandon How Therabody Turned a Homemade Tool Into a Global Recovery Brand
- Jing Gaoon This Food Brand Changed The Way You Think about Asian Cuisine
- Sean Reyeson How Free Content Built an 8-Figure Automotive Business
Where to find this show
Audience & reach
The podcast is produced and sponsored by Shopify. It serves as a primary content marketing channel, showcasing success stories from its platform to inspire and educate potential and current customers. Every episode description includes a call-to-action to sign up for a free Shopify trial.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Shopify Masters
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People also ask
- Who is the host of Shopify Masters?
- The podcast has featured several hosts, including Adam Levinter, Shuang Esther Shan, and Benjamin Gottlieb. Adam Levinter, an author and subscription commerce expert, hosts many of the recent long-form founder interviews.
- Is the Shopify Masters podcast still running?
- Yes, the podcast is active and releases new episodes weekly.
- What is the format of the show?
- Most episodes are one-on-one interviews with founders of successful e-commerce businesses, focusing on their journey and tactical decisions. There are also occasional compilation episodes centered on a specific theme, like business mistakes.
- Where can I listen to Shopify Masters?
- The podcast is available on major podcast platforms like Apple Podcasts and on the Shopify Masters YouTube channel.
- What kind of businesses are featured?
- The show primarily features founders of direct-to-consumer product brands across various industries, such as home goods, wellness, beauty, and food, who have found success on the Shopify platform.
- How can I pitch a guest for the podcast?
- The podcast is produced by Shopify and typically features founders of businesses that use the Shopify platform. There is no public information on how to pitch a guest, but being a successful Shopify merchant is the common thread among interviewees.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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