Sales Mates Podcast: AI, GTM & B2B Sales
Two Ukrainian sales practitioners break down B2B sales strategies, from AI workflows to enterprise deal-making, in a conversational format.
This is a co-hosted podcast where two experienced Ukrainian sales professionals, Anton Fedulov and Alex Sinichenko, analyze sales tactics and business news. They structure episodes around a central theme, such as a major business deal like Microsoft's LinkedIn acquisition or the philosophy of a top salesperson, to extract practical lessons for a B2B audience. The show is primarily a dialogue between the two hosts, though they occasionally feature guests.
“Unlike many interview-driven shows, Sales Mates focuses on a conversational, co-hosted analysis of specific case studies and sales frameworks. Its Ukrainian perspective on global B2B sales provides a unique angle for its target audience.”
Who hosts this show
Hosted by Ukrainian sales practitioners Anton Fedulov and Alex Sinichenko, the Sales Mates Podcast offers real-world advice on B2B sales and go-to-market strategies. Drawing from their experience building revenue teams, they discuss outbound tactics, AI workflows, and scalable growth for international markets.
Credentials & credits
- Co-host (Anton Fedulov)
- Co-host (Alex Sinichenko)
- Practitioners in B2B sales and GTM strategy
Other ventures
- Sales Label IT Consulting
- Sales Mates Library
- Sales Label Community
What kind of podcast
- Country
- UA
When new episodes drop
- 01
- 02Кількість або якість у продажах: покроковий гайд від Sales Mates Podcast #116Jun 16, 2026 · 32 min
- 03
- 04
- 05
- 06
- 07
- 08
Notable episodes
- 01💰 Microsoft + LinkedIn: угода на $26 млрд, яка змінила світ B2B продажів | Sales Mates Podcast #117
A deep dive into the landmark acquisition, analyzing the negotiation strategies and extracting key lessons for enterprise salespeople.
- 02Кількість або якість у продажах: покроковий гайд від Sales Mates Podcast #116
A fundamental discussion on sales philosophy, debating when to prioritize high-volume outreach versus a high-quality, personalized approach.
- 03Зірка Netflix продав нерухомості на мільярди. Правила, які він не порушує | Sales Mates Podcast 115
Analyzes the sales techniques of real estate mogul Ryan Serhant, offering insights into selling to high-net-worth individuals.
What you'll be asked on this show
The show is a conversational dialogue between co-hosts Alex Sinichenko and Anton Fedulov; it is not a typical guest interview format, though guests do appear occasionally. They pick a topic—a famous deal, a sales concept, a successful person—and break it down, sharing personal anecdotes and debating the best approach. The tone is practical and collegial, with frequent calls to action for their YouTube channel and related courses.
Signature segments
- · Analysis of major business deals (e.g., Microsoft + LinkedIn)
- · Breakdowns of successful sales figures (e.g., Ryan Serhant)
- · Discussions on quantity vs. quality in sales outreach
- · Calls to subscribe to the YouTube channel
Topics covered repeatedly
Who gets booked here
When guests are featured, they tend to be experienced Ukrainian IT entrepreneurs and founders who can speak to building and scaling sales operations.
- Сергій Бондаренкоon ЯК IT-БІЗНЕСУ НЕ ЗГОРІТИ В ЕПОХУ AI: стратегія Сергія Бондаренка | Sales Mates Podcast #112
Where to find this show
Audience & reach
The podcast primarily promotes its own products and communities, including the 'Sales Mates Library' and educational courses like the 'Sales Summer Challenge'. This suggests a direct-to-audience monetization model focused on training and community for sales professionals.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who are the hosts of Sales Mates Podcast?
- The podcast is hosted by Ukrainian sales practitioners Anton Fedulov and Alex Sinichenko.
- What is the format of the show?
- It's a co-hosted conversational show where the hosts analyze sales topics and case studies. They occasionally have guests, but it is not a typical interview show.
- What language is the podcast in?
- The podcast is in Ukrainian.
- Is the podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and other podcast platforms.
- What topics does the podcast cover?
- The show focuses on B2B sales, go-to-market strategy, AI in sales, lead generation, enterprise sales, and revenue operations.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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