SaaS Therapy
Hosted by SaaS Therapy
Two SaaS veterans help customer-facing teams navigate client relationships, retention, and the impact of new tech like AI.
This is a tactical, in-the-weeds podcast for SaaS customer success and education professionals. Co-hosts Todd Kirk and Casey Trujillo alternate between interviewing industry leaders and analyzing proprietary data, always with a focus on practical strategies for retention, pricing, and team alignment in the face of new technology like AI.
“Unlike purely interview-based shows, SaaS Therapy mixes guest episodes with data-driven deep dives where the hosts analyze survey results from over 20,000 users to challenge industry assumptions, such as the effectiveness of instructor-led training.”
Who hosts this show
SaaS Therapy is hosted by industry veterans Todd Kirk and Casey Trujillo, who leverage their experience at the intersection of software vendors and clients. The podcast is designed as a masterclass for customer-facing teams in the SaaS industry, focusing on mastering client relationships and overcoming common challenges. Produced by software adoption company BrainStorm, Inc., the show offers expert insights and proven strategies for issues like user onboarding, churn, and engagement.
Credentials & credits
- Todd Kirk: Over a decade supporting enterprise customer adoption, with expertise in Content Strategy, Customer Onboarding, and Product Management.
- Casey Trujillo: Over 20 years of technology experience, specializing in change management and helping Fortune 100 companies adopt new technologies.
Other ventures
- BrainStorm, Inc. (The podcast's producer, where both hosts have worked).
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01How AI is Transforming Instructional Design with Jeff BattJun 24, 2026 · 38 min
- 02How AI and Organizational Alignment Drive SaaS Growth with Victor IvarssonJun 17, 2026 · 46 min
- 03The Future of SaaS Customer Education: Data-Driven StrategiesJun 10, 2026 · 35 min
- 04
- 05How AI is Reshaping Business Strategies in SaaS with Glenn FleischmanMay 27, 2026 · 41 min
- 06The Future of Learning: AI and Human-Centered Education with Talya Reynolds @ClearCoMay 20, 2026 · 41 min
- 07The Science of Behavior Change: Connecting Dots for Impact with Julie DirksenMay 18, 2026 · 41 min
- 08How to Drive Adoption in Large Organizations with Ashley MooreMay 7, 2026 · 32 min
Notable episodes
- 01The Future of SaaS Customer Education: Data-Driven Strategies
In this co-host only episode, they analyze data from over 20,000 users to reveal surprising truths about how customers actually want to learn, challenging common industry practices.
- 02How AI and Organizational Alignment Drive SaaS Growth with Victor Ivarsson
A representative guest interview that tackles controversial topics like 'Is seat-based pricing dead?' and unpacks complex ideas like outcome-based pricing.
- 03How AI is Transforming Instructional Design with Jeff Batt
This episode provides a clear example of the show's focus on AI's practical impact, providing listeners with actionable steps for using new 'vibe coding' tools.
What you'll be asked on this show
Interviews begin with a personal, off-topic question (about hobbies or a recent move) to build rapport. The two hosts then alternate questions, with one often posing a broad, controversial prompt (e.g., 'Is seat-based pricing dead?') and the other following up with more specific 'how-to' probes. They frequently reframe guest ideas into new mental models ('So are you suggesting a mindset shift to...?') and press for actionable advice, such as the 'first three steps' for listeners to try a new concept or the 'biggest lever' to improve a metric.
A two-host format where Todd Kirk and Casey Trujillo trade off questions and build on each other's points. Episodes are a mix of expert interviews and co-host-only discussions analyzing industry data. The tone is collegial and practical, often opening with a non-business chat to build rapport before diving into technical topics.
Questions SaaS Therapy keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when SaaS Therapy reaches for it.
personal
1- Q.01
“What's your favorite and least favorite part about [a recent personal life event]?”
This is often the opening question, used to build personal rapport before discussing business.
origin
1- Q.01
“Can you give us some background on your company and your role there?”
Asked early to establish the guest's context and expertise for the audience.
controversy
2- Q.01
“Is [a common industry practice] dead?”
The hosts use this provocative framing to get a guest's controversial take on an industry trend.
- Q.02
“Who is more likely to cause customer churn, the seller or the CSM?”
A 'stir the pot' question designed to surface opinions on accountability and organizational structure.
advice
2- Q.01
“What are the first few steps or best practices for someone wanting to try [new concept]?”
This question seeks to turn a theoretical discussion into actionable advice for the listener.
- Q.02
“What's the biggest lever to pull to increase [a key metric like] renewal rates?”
This pushes the guest to identify the single most impactful action for a common business goal.
process
2- Q.01
“Can you unpack the concept of [complex idea] and how you actually do it?”
Used to probe deeper into a buzzword or complex strategy, demanding a practical explanation.
- Q.02
“What are the risks or concerns with [new technology] that people should be aware of?”
This question ensures a balanced conversation by exploring the potential downsides of a trend.
mindset
1- Q.01
“Are you suggesting a mindset shift to thinking about [X] like [Y]?”
The hosts often synthesize a guest's point into a new mental model to clarify the core idea.
future
1- Q.01
“How do you see AI changing [a specific role or process]?”
A recurring question that grounds the abstract topic of AI in the guest's specific area of expertise.
Signature segments
- · Tagline: 'The show where we help you save your most important business relationships, your customers.'
- · Data-driven episodes analyzing user learning preferences
- · Opening with a personal, non-business 'quip' or question
Topics covered repeatedly
Who gets booked here
Guests are typically founders, VPs, CROs, or department heads from the SaaS and corporate learning sectors (e.g., Planhat, AYTM) who can speak from direct operational experience on topics like pricing, AI implementation, and customer retention.
- Jeff Batton How AI is Transforming Instructional Design with Jeff Batt
- Victor Ivarssonon How AI and Organizational Alignment Drive SaaS Growth with Victor Ivarsson
- Brent Schlenkeron How to Drive Behavior Change in Organizations with Brent Schlenker and Mike Simmons
- Glenn Fleischmanon How AI is Reshaping Business Strategies in SaaS with Glenn Fleischman
- Talya Reynoldson The Future of Learning: AI and Human-Centered Education with Talya Reynolds @ClearCo
Where to find this show
Audience & reach
Estimated: The show appears to be unsponsored and serves as content marketing for BrainStorm, Inc. Given the niche B2B audience, potential sponsors would include customer success platforms, digital adoption tools, and corporate learning software.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of SaaS Therapy?
- The podcast is hosted by Todd Kirk and Casey Trujillo, two industry veterans with decades of experience in software adoption and change management.
- Is this podcast still being produced?
- Yes, SaaS Therapy releases new episodes on a weekly basis.
- What is the format of the show?
- It's a co-hosted show that alternates between interviewing industry experts and data-driven discussions between the two hosts.
- Who should listen to SaaS Therapy?
- The show is designed for customer-facing teams in SaaS, including customer success, customer education, and implementation professionals.
- Where can I listen to the podcast?
- SaaS Therapy is available on its official website, YouTube, Apple Podcasts, and Spotify.
- Who produces the podcast?
- The podcast is produced by BrainStorm, Inc., a company focused on software adoption.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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