Proxemics Podcast
An Indonesian podcast that dissects strategic communication, PR, and marketing by applying professional theories to current events and corporate case studies.
This is a slickly produced panel discussion that applies communication and marketing theory to current Indonesian news, corporate crises, and political maneuvers. Rather than a simple interview show, it functions as a strategic breakdown, using guests as expert witnesses for its timely case studies. The high-energy visual production and focus on 'the game behind the screen' make it a modern, analytical take on the business news format.
“Its primary distinction is the heavy, stylized video production—using glitch effects, animated text, and on-screen timelines—which sets it apart from more traditional talk podcasts. The format of applying specific academic theories, like the 'Dead Cat Theory', to contemporary Indonesian events gives it a unique analytical edge.”
Who hosts this show
Proxemics Podcast offers a deep dive into strategic communication, public relations, and media analysis in Indonesia. Hosted by a panel of PR professionals, the show dissects the strategies behind viral news, corporate crises, and political dynamics. Using a case-study approach with expert guests, each episode unpacks how messages are crafted, reputations are built, and public perception is managed, targeting an audience of practitioners, marketers, and students.
Credentials & credits
- Mercy Tahitoe: Partner at Praxis PR agency.
- Stephanie Sicilia: Director at Praxis Indonesia, formerly with Xiaomi Indonesia.
- Adwi Yudiansyah: Founder & Director at Praxis PR agency, formerly with the Indonesian Broadcasting Commission (KPI).
- Sofyan Herbowo: Director of Public Affairs at Praxis PR agency.
Other ventures
- Praxis: A Jakarta-based public relations agency where multiple hosts hold senior positions.
- White Wood: The digital agency that produces the podcast.
What kind of podcast
When new episodes drop
- 01Bukan Pengganti Manusia! Ini Cara Eksekutif Pakai AI 🤖Jun 25, 2026 · 57s
- 02Pintar Tapi Toxic? Kriteria Mutlak Merekrut Tim 🚩Jun 24, 2026 · 59s
- 03Politically Correct Bikin Mental Drama Queen di Kantor? 🛑Jun 23, 2026 · 1 min
- 04Marketing di Era AI: KYC, GEO, & Kenapa Karakter Lebih Penting dari Skill | 034Jun 19, 2026 · 1h 02m
- 05Pencopotan Kepala BGN: Evaluasi Murni atau Sekadar "Dead Cat Theory"?Jun 11, 2026 · 56 min
- 06
Notable episodes
- 01Marketing di Era AI: KYC, GEO, & Kenapa Karakter Lebih Penting dari Skill | 034
Features a deep dive into modern marketing challenges, the role of AI, and the importance of character over skills in team building, with a VP of Marketing from the fintech industry.
- 02Pencopotan Kepala BGN: Evaluasi Murni atau Sekadar "Dead Cat Theory"?
A prime example of the show's format, applying a specific political communication theory to a current, controversial event in Indonesian governance.
- 03Realita Bisnis PR Hospitality & Sisi Gelap Ekosistem Agensi: Sekadar Mitos Glamor? | 032
Provides a candid, behind-the-scenes look at the realities of the PR industry, debunking its glamorous image with an agency founder.
What you'll be asked on this show
The podcast uses a panel format, typically led by hosts Mercy Tahitoe and Stephanie Sicilia, with regular contributors and a featured guest. Episodes are structured around specific case studies and feature significant post-production with high-energy visual effects. The tone is professional yet candid, blending theoretical knowledge with practical industry insight.
Questions the host keeps coming back to
- “What is the biggest challenge for marketers/the PR industry today?”
- “What is the biggest misconception about the PR industry?”
- “What are the top three traits you look for in a team member?”
- “How do you personally unlearn things?”
- “What are the biggest challenges for the PR/communications industry in the next 3-5 years?”
- “What are the challenges in managing different generations in the workplace?”
Signature segments
- · Application of communication theories (e.g., 'Dead Cat Theory') to news.
- · A recurring opening segment about 'Drama Queen' mentality in the workplace.
- · Heavy use of glitchy, retro-style video intros and transitions.
- · An on-screen timeline with chapter markers displayed during interviews.
- · A formal credits sequence at the end of episodes.
Topics covered repeatedly
Who gets booked here
The show books senior Indonesian practitioners and C-suite executives from marketing, PR, and technology, such as VPs of Marketing and agency founders. Guests are chosen for their direct expertise and ability to provide commentary on the episode's central case study.
- Yosua Tanuwiriaon Marketing di Era AI: KYC, GEO, & Kenapa Karakter Lebih Penting dari Skill | 034
- Viana Dien-Igahon Realita Bisnis PR Hospitality & Sisi Gelap Ekosistem Agensi: Sekadar Mitos Glamor? | 032
Where to find this show
Audience & reach
The podcast is produced by the White Wood digital agency and features hosts from the Praxis PR firm, suggesting a strong B2B marketing angle to attract clients in the professional services space. It also secures direct sponsorships from events like Art Moments Jakarta, indicating it's a desirable platform for reaching business professionals and affluent consumers in Indonesia.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who are the hosts of Proxemics Podcast?
- The main hosts are Mercy Tahitoe and Stephanie Sicilia, who are often joined by a rotating panel of regular contributors like Adwi Yudiansyah and Sofyan Herbowo. All are senior professionals at the Praxis PR agency.
- What is the podcast's format?
- It's a video panel discussion that analyzes current events, business news, and political issues in Indonesia through the lens of strategic communication and public relations, often featuring an expert guest.
- Is the podcast still active?
- Yes, based on the recent episode dates from June 2026, the podcast releases new content weekly or bi-weekly.
- Where can I watch or listen to the podcast?
- The full video episodes are available on the Proxemics Podcast YouTube channel.
- What does 'Proxemics' mean?
- Proxemics is the study of how people use space and how it affects communication, relationships, and power dynamics.
- Who produces the podcast?
- The podcast is produced by White Wood, a digital agency.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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