Profitable Photographer with Luci Dumas
A veteran photographer and business coach shares practical strategies and mindset shifts for building a profitable, sustainable photography career.
This is a coaching-oriented podcast for working photographers that blends practical business advice with mindset and personal development. Host Luci Dumas combines solo episodes, where she teaches specific concepts like marketing through charity events, with long-form interviews. The interviews feature other photographers and coaches who have achieved success, exploring their journeys and dissecting their business models and philosophies.
“The podcast's signature is its blend of concrete, real-world business tactics with 'inner game' or 'woo-woo' topics like the law of attraction and overcoming money blocks. Luci's warm, encouraging, 'Aunt Luci' persona and her focus on building a business that aligns with personal values sets it apart from more purely tactical shows.”
Who hosts this show
Luci Dumas is a Master Craftsman Photographer with over 36 years of experience running a successful portrait and wedding photography business in San Diego. Having built her own business, Luci Dumas Fine Photography, from the ground up, she now works as a business coach for other photographers. Through her podcast and coaching, she aims to help creatives navigate the business side of the industry, from marketing and sales to mindset and client relations.
Credentials & credits
- Professional Photographer (36+ years)
- PPA Master Craftsman Photographer
- Business Coach for Photographers
- Past President of PPSDC (Professional Photographers of San Diego County)
- Past President of WICP (Women in Creative Photography)
Other ventures
- Luci Dumas Fine Photography
- Luci Dumas Coaching
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01367: Aunt Luci’s 10 Hot Tips for Photographing Kids at Every AgeJun 23, 2026 · 42 min
- 02366: How Photographing Women Built Rachel Sorbet's Dream BusinessJun 16, 2026 · 52 min
- 03365: Build a Photography Business That Fits Your Life with Jill C. SmithJun 9, 2026 · 1h 11m
- 04364: Building Wealth as a Photographer with Mycah BainJun 2, 2026 · 46 min
- 05363: Turn Charity Events Into High Paying Photography ClientsMay 26, 2026 · 37 min
- 06362: Newborn Photography That Sells with Karen Wood and Luci DumasMay 19, 2026 · 50 min
- 07The REAL Key to Photography Business Success with Marcin RafalowiczMay 12, 2026 · 55 min
- 08360 Bar Mitzvah Photography with Kimberly OlkerMay 5, 2026 · 1h 05m
Notable episodes
- 01367: Aunt Luci’s 10 Hot Tips for Photographing Kids at Every Age
A prime example of a solo episode showcasing her 'Aunt Luci' persona and core expertise in child photography, offering practical, actionable tips.
- 02366: How Photographing Women Built Rachel Sorbet's Dream Business
Demonstrates her interview style with a former coaching client, highlighting the show's blend of business strategy and mindset coaching.
- 03365: Build a Photography Business That Fits Your Life with Jill C. Smith
This episode showcases the host's willingness to explore and debate different business models, even those that challenge her own preferred methods.
What you'll be asked on this show
Luci Dumas runs a warm and relational interview. She begins with a detailed, complimentary introduction for her guest before asking about their origin story in photography. Her questions are designed to uncover not just business tactics but also the crucial mindset shifts required for success. She often shares her own experiences to build rapport and will summarize a guest's points to confirm understanding and highlight key takeaways for the audience. Common closing moves include asking for a definition of a core concept (like 'wealth') or for a final 'parting thought' of wisdom.
The show is a mix of solo teaching episodes and guest interviews. Luci often opens episodes by reading an inspirational quote relevant to the topic. Her interview style is very personal and supportive, often featuring former coaching clients, which creates a collaborative, peer-to-peer feel rather than a formal Q&A.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“How did you get into photography as a business or passion?”
This is her standard opening question to establish the guest's origin story.
mindset
2- Q.01
“What had to change for you to pivot to wanting to be highly profitable?”
She asks this to explore the critical mindset shift from artist to business owner.
- Q.02
“Tell me about a time you felt like you weren't a 'real' photographer.”
Luci uses this to directly address and normalize imposter syndrome among her listeners.
process
1- Q.01
“How are you getting business? What are the nuts and bolts?”
This question pushes past theory to get specific, actionable marketing and sales tactics.
advice
4- Q.01
“How can a photographer at a starter price get to charging $1000 or more?”
This question seeks concrete, step-by-step advice for listeners wanting to raise their prices.
- Q.02
“How would you coach yourself through a slow period in business?”
This prompts the guest to provide practical advice for listeners facing a common challenge.
- Q.03
“Can you share some bullet points on how people can overcome their money blocks?”
She asks for direct, actionable tips to help her audience with common mindset hurdles.
- Q.04
“Do you have a parting thought you want to leave us with?”
This is her signature closing question, allowing the guest to offer a final piece of wisdom.
future
1- Q.01
“What is your next dream? Where would you like to be in 5 to 10 years?”
A forward-looking question asked late in the interview to understand the guest's future ambitions.
money
2- Q.01
“How do you imagine increasing your revenue? More shoots, higher prices, or better sales?”
This probes the specific strategy behind a guest's financial goals.
- Q.02
“When should entrepreneurs start preparing for retirement?”
This question addresses long-term financial planning, a topic often overlooked by creatives.
values
1- Q.01
“What is your definition of wealth?”
A philosophical question used to explore the guest's core values beyond just making money.
Signature segments
- · Opening the show with an inspirational quote
- · Referring to herself as 'Aunt Luci'
- · Promoting her coaching programs and free e-book
- · Asking for a 'parting thought' as a final question
- · Solo teaching episodes
Topics covered repeatedly
Who gets booked here
Guests are typically photographers or business coaches who have built a successful, profitable business with a unique niche or strategy. Many are former coaching clients of the host, and they share their origin stories, business models, and mindset shifts.
- Rachel Sorbeton 366: How Photographing Women Built Rachel Sorbet's Dream Business
- Jill C. Smithon 365: Build a Photography Business That Fits Your Life with Jill C. Smith
- Mycah Bainon 364: Building Wealth as a Photographer with Mycah Bain
- Karen Woodon 362: Newborn Photography That Sells with Karen Wood and Luci Dumas
- Marcin Rafalowiczon The REAL Key to Photography Business Success with Marcin Rafalowicz
- Kimberly Olkeron 360 Bar Mitzvah Photography with Kimberly Olker
Where to find this show
Audience & reach
The podcast primarily serves as a marketing channel for the host's own business, Luci Dumas Coaching. She frequently promotes her coaching services, website, and free resources like her '10 Big Ideas' e-book.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's name?
- The host is Luci Dumas, a professional photographer and business coach.
- Is this podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- What is the show's format?
- It's a mix of solo teaching episodes from the host and long-form interviews with other photographers and business experts.
- How can I be a guest on the show?
- In some episodes, the host invites listeners to suggest guests or apply to be on the show.
- Where can I listen to the podcast?
- The podcast is available on YouTube and all major podcast platforms like Apple Podcasts and Spotify.
- What is Luci Dumas's photography background?
- She has been a full-time professional photographer for over 36 years, initially specializing in weddings and later focusing on high-end child and family portraits.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Luci Dumas Coachinglucidumascoaching.com
- [02]Profitable Photographer Podcasttheprofitablephotographerpodcast.com
- [03]Profitable Photographer with Luci Dumas - YouTube Channelyoutube.com
- [04]Luci Dumas Fine Photographylucidumas.com
- [05]Welcome to Luci Dumas, Master Photographerlucidumas.net
- [06]Profitable Photographer Podcast - Listen Noteslistennotes.com
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