Notes From The Executive
Hosted by Mina Amso
A no-BS business podcast for established New Zealand business owners sharing practical, numbers-driven lessons on scaling, margins, and exiting.
This is a tactical business podcast with a tight focus on the New Zealand SME market. The show specifically targets owners of established companies, not startups, and features interviews with NZ founders and executives who share specific financial details, strategic decisions, and operational challenges. The editorial lens is practical and skeptical of generic advice, focusing instead on real-world case studies of growth, sales, and eventual exit.
“Unlike broader business podcasts, its hyper-focus on the New Zealand SME sector ($1M-$10M) is its key differentiator. The host's insistence on getting guests to share real numbers, specific strategies, and hard lessons—rather than high-level theory—makes it stand out.”
Who hosts this show
Mina Amso is an Auckland-based podcaster and founder. A former journalist with over a decade of experience in New Zealand media, she previously earned a pharmacy degree before pivoting to a career in storytelling and media production. Today, she hosts "Notes From The Executive" and runs PWRFULLY, a company that helps experts and founders build authority through podcasting.
Credentials & credits
- Founder of PWRFULLY
- Host of Notes From The Executive
- Former Journalist (12+ years)
- Contributor to NZBusiness Magazine
- Pharmacy Degree
Other ventures
- PWRFULLY (Founder)
What kind of podcast
- Country
- New Zealand
- Region
- anz
When new episodes drop
- 01Is Phone Calling Dead? The Truth About Reaching Your Audience #shortsJun 26, 2026 · 1 min
- 02Problem Solver's Guide: Fixing Your Issues #shortsJun 26, 2026 · 1 min
- 03The Power of Personality in Sales #shortsJun 26, 2026 · 56s
- 04The Surprising Power of Personal Sales #shortsJun 26, 2026 · 1 min
- 05Secrets to Pre-Meeting Intel #shortsJun 26, 2026 · 1 min
- 06Unlock Business Growth with Smart Marketing #shortsJun 26, 2026 · 1 min
- 07Mastering Communication: Body Language Secrets #shortsJun 25, 2026 · 57s
- 08How to Sell during BAD NZ Economy [& make a tone of money]Jun 23, 2026 · 58 min
Notable episodes
- 01How to Sell during BAD NZ Economy [& make a tone of money]
A representative episode featuring sales expert Bill James, who provides tactical advice like the 'Rule of Two No's' and specific language to use or avoid, typical of the show's actionable focus.
- 02Why New Zealand Is Going Broke: 3 Top Economists Explain Why (Plus a Social Scientist)
Demonstrates the show's willingness to tackle broad, high-stakes topics relevant to its NZ business audience, bringing in multiple experts for a comprehensive view.
- 03Most NZ Owners Decide to Sell on a Weekend | Here's Why That's Dangerous
Features exited founder Hannah McQueen and directly addresses a core theme of the podcast: building a business worth selling and navigating the exit process correctly.
What you'll be asked on this show
Mina Amso's interview style is direct and journalistic, focused on extracting practical, replicable advice. She often opens by establishing a guest's origin story and credibility before moving to the core topic. She frequently frames questions around a common industry problem or a piece of conventional wisdom (e.g., "it's so hard out there") and asks the guest to debunk or solve it. Amso actively listens for specific terms or concepts introduced by the guest (like the word "just" or the "Rule of Two No's") and immediately drills down with 'how' or 'why' questions to get a clear, tactical explanation for the audience. Her questioning is designed to turn a guest's experience into a mini-playbook for listeners.
The show is a one-on-one interview format. Host Mina Amso is a direct, practical questioner who elicits actionable advice. Episodes occasionally feature a self-promotional break where the host directly asks the audience to subscribe to the YouTube channel.
Questions Mina Amso keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Mina Amso reaches for it.
origin
1- Q.01
“What's your backstory and how did you end up where you are today?”
Asked early in the conversation to establish the guest's credibility and personal journey.
mindset
1- Q.01
“What do you say to a business owner who feels that [common challenge] is just too hard right now?”
This question frames a common pain point to elicit a mindset or strategy-based response.
process
2- Q.01
“What's your process for following up when a prospect goes quiet?”
Seeks a specific, tactical process for a universal sales problem.
- Q.02
“How do I leverage my existing network to get referrals and introductions?”
Asks for a repeatable process for generating leads from current relationships.
technique
3- Q.01
“How can someone work smarter, not just harder, in your area of expertise?”
Prompts the guest to differentiate between effort and effective strategy.
- Q.02
“What's the right communication channel to use today—phone, text, or email?”
Addresses a common tactical question by asking the expert to weigh in on modern trends.
- Q.03
“When you're making a call, how should you actually sound to be effective?”
Moves beyond scripting to focus on the tone and delivery of verbal communication.
craft
2- Q.01
“How do you write in a way that actually stands out and gets a response?”
Asks for specific techniques on crafting effective written communication.
- Q.02
“You mentioned avoiding the word '[x]'; can you explain why that's important?”
This follow-up question isolates a specific piece of advice to clarify its importance.
advice
1- Q.01
“How do you maintain an equal footing in a conversation without being disrespectful of someone's time?”
Probes into the subtle power dynamics of sales and networking conversations.
Signature segments
- · "Quick one" break to ask for YouTube subscribers
Topics covered repeatedly
Who gets booked here
Guests are typically experienced New Zealand founders, executives, and subject-matter experts (like sales strategists or economists). They are selected for their experience running and exiting businesses in the target $1M-$10M revenue range and are expected to share concrete numbers and lessons.
- Bill Jameson How to Sell during BAD NZ Economy [& make a tone of money]
- Hannah McQueenon Most NZ Owners Decide to Sell on a Weekend | Here's Why That's Dangerous
- Nicki Osbaldistonon How NZ Founders Reposition to Win Their Best Clients Back
- Ashish Saxenaon The 5 Small Business Habits Killing NZ Margins
- Tim Warrenon Forget AI Tools: Why Most NZ Business Owners Are Burning Cash
Where to find this show
Audience & reach
The podcast is sponsored by the host's own company, PWRFULLY, a podcast guesting and coaching service. Given its niche audience of established NZ business owners, the show would be a strong fit for B2B brands in finance, tech, and professional services targeting the New Zealand market.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Mina Amso
People also ask
- What is the format of the show?
- It is a weekly interview podcast where host Mina Amso has in-depth conversations with New Zealand founders, executives, and business experts.
- Who is the host?
- The host is Mina Amso, a former journalist, founder of the podcasting agency PWRFULLY, and contributor to NZBusiness Magazine.
- Who is the podcast for?
- It's specifically for owners of established New Zealand businesses, typically with $1M-$10M in revenue and 5-50 employees, who are focused on growth and exit strategy.
- Is this podcast still running?
- Yes, new episodes are released weekly.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- How can I pitch a guest for the show?
- The host, Mina Amso, runs a company called PWRFULLY that manages podcast guesting. Contacting her through her professional channels would be the appropriate method.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About Mina Amso | PWRFULLYpwrfully.com
- [02]Podcast Guesting NZ | PWRFULLYpwrfully.com
- [03]Notes From The Executive on Apple Podcastspodcasts.apple.com
- [04]Notes From The Executive - YouTube Channelyoutube.com
- [05]Mina Amso, Author at NZBusiness Magazinenzbusiness.co.nz
- [06]Notes From The Executive | iHeartiheart.com
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