Niche Pursuits Podcast
Hosted by Niche Pursuits
Actionable interviews with online entrepreneurs who reveal the specific strategies and numbers behind their niche content sites, SaaS products, and agencies.
A long-running interview show that dissects the business models of successful online entrepreneurs. Host Jared Bauman methodically unpacks how guests built and scaled their content websites, SaaS tools, or agencies, with a heavy emphasis on specific tactics, revenue numbers, and traffic figures. Many guests are invited back over the years, creating public, longitudinal case studies of their growth and pivots in response to algorithm changes and market shifts.
“The show's signature is its "How I..." episode title format, which grounds each interview in a specific, quantifiable guest achievement. Its practice of featuring returning guests provides a unique, multi-year perspective on the evolution of individual online businesses.”
Who hosts this show
The Niche Pursuits Podcast was founded by serial entrepreneur Spencer Haws in 2012 to document his journey in building niche online businesses. In 2021, hosting duties for the interview episodes were taken over by Jared Bauman, an SEO expert and agency owner. Spencer Haws still appears on weekly news episodes, but Jared hosts the flagship interviews, deconstructing the success of fellow digital entrepreneurs.
Credentials & credits
- Jared Bauman: CEO & Co-Founder of 201 Creative (digital marketing agency)
- Jared Bauman: Contributor at Search Engine Land
- Jared Bauman: B.S. in Management Science, University of California, San Diego
- Spencer Haws: Founder of NichePursuits.com, Link Whisper, and Motion Invest
- Spencer Haws: Founder of Long Tail Pro (sold in 2016)
- Spencer Haws: MBA from Arizona State University
Other ventures
- NichePursuits.com (Blog & Community)
- Jared Bauman: 201 Creative (Agency)
- Jared Bauman: Weekend Growth (Blog)
- Spencer Haws: Link Whisper (SaaS)
- Spencer Haws: Motion Invest (Website Brokerage)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01How I Built 700+ Niche Sites from a Single DomainJun 24, 2026 · 44 min
- 02How I Built a $150K/Month Content Business After Google HCUJun 17, 2026 · 54 min
- 03How I Built a Paid News Subscription Business With Up to 5M Monthly ReadersJun 10, 2026 · 57 min
- 04How I Raised $59 Million to Fund Bootstrapped SaaS FoundersJun 3, 2026 · 51 min
- 05How I Sold My Agency and Built a $2K/Month Directory BusinessMay 27, 2026 · 52 min
- 06How I Turned a Weekend Idea into $17,500/Month SaaSMay 20, 2026 · 49 min
- 07How I Built 95 Patents with Decades of AI ExperienceMay 13, 2026 · 42 min
- 08How I Lost 80% of Traffic and Rebuilt My BlogMay 6, 2026 · 45 min
Notable episodes
- 01How I Built a $150K/Month Content Business After Google HCU
Guest Nina Clapperton provides a masterclass in adapting to Google updates by focusing on sales funnels and community over pure traffic, sharing specific revenue milestones.
- 02How I Raised $59 Million to Fund Bootstrapped SaaS Founders
A deep dive into the SaaS world with veteran Rob Walling, who shares specific metrics (churn, ARPA) and common mistakes (underpricing) for founders.
- 03How I Built 700+ Niche Sites from a Single Domain
Features guest Brian Winham explaining a highly advanced and unconventional SEO strategy using WP Multisite and subdomains, pushing the technical boundaries of the show.
What you'll be asked on this show
Jared Bauman is a process-oriented interviewer focused on extracting actionable advice. He often begins by re-introducing a returning guest, asking them to 'catch up' the audience on their progress since their last appearance. He methodically probes for the specific tactics, tools, and numbers behind a guest's success, often asking for concrete examples or to clarify technical jargon. Jared frequently summarizes a guest's complex points to ensure clarity for the listener before moving to the next topic. He consistently asks about common mistakes and key learnings to provide direct value to his entrepreneurial audience.
Hosted by Jared Bauman, episodes are structured interviews that often open with a pre-recorded montage of the interview's key soundbites. Jared frequently interviews returning guests, creating ongoing narratives for the audience to follow. The show's primary sponsor is a business brokerage, reflecting the audience's interest in buying and selling online assets.
Questions Niche Pursuits keeps coming back to
13 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Niche Pursuits reaches for it.
origin
1- Q.01
“Can you give us some backstory and catch us up on who you are?”
This is his standard opening for both new and returning guests to set the stage.
backstory
1- Q.01
“What's been going on since your last appearance on the podcast?”
Used frequently with returning guests to frame the conversation around recent progress and changes.
process
4- Q.01
“From your strategy two years ago, what has held up and what's broken?”
Asks this of repeat guests to analyze the longevity of their tactics over time.
- Q.02
“Can you give an example of how your strategy looks in practice?”
The host uses this to turn abstract concepts into concrete, understandable examples.
- Q.03
“How do you manage all these complex processes across multiple sites?”
This question explores the operational and systems side of a guest's business.
- Q.04
“Have you learned anything about converting free users to paid?”
A tactical question focused on a critical part of the funnel for many online businesses.
money
2- Q.01
“How has your revenue or monetization strategy changed?”
A key question to connect industry shifts or strategic pivots to financial outcomes.
- Q.02
“How did you land on the pricing for your product/bundle?”
He presses for the specific thought process behind pricing decisions.
advice
4- Q.01
“What are some common mistakes you see founders make?”
A recurring question to elicit cautionary tales and actionable advice for the audience.
- Q.02
“What are some successful ways to market a SaaS or content site?”
Seeks to move beyond theory to specific, proven marketing channels and tactics.
- Q.03
“What do you look at when evaluating a business for investment?”
Asked of guests with investment experience to reveal key metrics and indicators of a healthy business.
- Q.04
“What questions should people ask to see if this strategy is right for them?”
This helps the audience self-qualify whether they should adopt the guest's advice.
personal
1- Q.01
“Where can people follow along with what you're doing?”
His standard closing question, allowing guests to promote their own channels.
Signature segments
- · "How I..." episode title format
- · Interviews with returning guests to track progress
- · Opening interview montage/teaser
- · Focus on specific revenue and traffic numbers
- · Weekly news episodes with Spencer and Jared
Topics covered repeatedly
Who gets booked here
Proven digital entrepreneurs who are transparent about their metrics. Guests typically run niche content sites, SaaS companies, or marketing agencies and have a specific, quantifiable success story to share, such as hitting a revenue milestone, recovering from a traffic drop, or selling their business.
- Brian Winhamon How I Built 700+ Niche Sites from a Single Domain
- Nina Clappertonon How I Built a $150K/Month Content Business After Google HCU
- Taegan Goddardon How I Built a Paid News Subscription Business With Up to 5M Monthly Readers
- Rob Wallingon How I Raised $59 Million to Fund Bootstrapped SaaS Founders
- Tim Stoddarton How I Sold My Agency and Built a $2K/Month Directory Business
Where to find this show
Audience & reach
The primary sponsor is Quiet Light, a brokerage for buying and selling online businesses. The audience consists of website builders, SaaS founders, and portfolio owners, making them a perfect demographic for a business brokerage. This is an estimated direct-fit sponsorship strategy.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Niche Pursuits
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People also ask
- Who hosts the Niche Pursuits Podcast?
- The main interview episodes are hosted by Jared Bauman. The podcast's founder, Spencer Haws, co-hosts a separate weekly news episode with Jared.
- What is the podcast's format?
- It's primarily a weekly interview show with successful digital entrepreneurs. There is also a second weekly episode where the hosts discuss the latest industry news.
- Is the Niche Pursuits Podcast still active?
- Yes, it releases two episodes per week: an interview on Wednesdays and a news recap on Fridays.
- What kind of topics are discussed?
- The show focuses on actionable strategies for SEO, affiliate marketing, SaaS, content creation, and buying/selling online businesses.
- Who is Spencer Haws?
- Spencer Haws is the founder of NichePursuits.com and the podcast. He is a serial entrepreneur who also created the SaaS tool Link Whisper and co-founded the website brokerage Motion Invest.
- Who is Jared Bauman?
- Jared Bauman is the current host of the podcast's interview episodes. He is also the CEO and co-founder of the digital marketing agency 201 Creative.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Podcast Host - Jared Baumannichepursuits.com
- [02]About Me - Spencer Hawsnichepursuits.com
- [03]Jared Bauman | CEO and Principal - 201 Creative201creative.com
- [04]About - Link Whisperlinkwhisper.com
- [05]Niche Pursuits Podcast - YouTubeyoutube.com
- [06]Who is Spencer Haws? Everything You Need To Know | Gold Penguingoldpenguin.org
- [07]Niche Pursuits Podcast - Apple Podcastspodcasts.apple.com
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