Niche Marketing Podcast
Hosted by Niche Marketing
A marketing podcast where the host deconstructs the specific strategies entrepreneurs and experts use to succeed in their industry verticals.
This is a tactical, case-study-driven podcast where marketing theory is set aside for practical application. Each episode features an entrepreneur or specialist who has achieved success, and host John Bertino methodically unpacks their journey, focusing on actionable steps, key decisions, and specific tools. The show functions as a top-of-funnel marketing effort for the host's primary business, The Agency Guide, by demonstrating his expertise and network.
“While many marketing podcasts are broad, this show's premise is to dedicate seasons to specific industry verticals, providing a deep-dive into the unique challenges and opportunities within those markets. The host's background as an agency matchmaker gives him a unique lens to question guests on strategy, execution, and ROI.”
Who hosts this show
The Niche Marketing Podcast is hosted by John Bertino, the founder and CEO of The Agency Guide (TAG), a marketing consultancy he started in 2014. With over 17 years of experience, John interviews experts to dissect the real-world marketing strategies that lead to success in specific niches, from CPG to nonprofits. The show serves as a content platform for his main business, which connects brands with vetted marketing agencies.
Credentials & credits
- Founder & CEO of The Agency Guide
- Adjunct Professor at Drexel University
- Adjunct Professor at the University of San Diego
- Presenter for SCORE (a division of the Small Business Administration)
- Owner of NJ Content Studio
- Leader of the SoCal Marketing Club
Other ventures
- The Agency Guide
- NJ Content Studio
- SoCal Marketing Club
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The Secret Edge No One Can Copy #authenticityAug 18, 2025 · 58s
- 02perfection is your enemy! #shortsAug 13, 2025 · 27s
- 03mr. beast says do THIS to go viral! #shortsAug 8, 2025 · 28s
- 04visual hooks that stop the scroll! #shortsAug 5, 2025 · 1 min
- 05after I did THIS, it all changed #shortsJul 27, 2025 · 59s
- 06tiktok shop surprise success story #short #shortsJul 24, 2025 · 48s
- 07
- 08
Notable episodes
- 01How to Build a Profitable Video Recording Studio from Scratch [YouTube Marketing with Tom Brown]
A strong example of the show's format, deconstructing the business and technical needs of a niche service (content studios) with a guest expert.
- 02TikTok Shop Success and YouTube Marketing with AJ Rantz
This episode provides a detailed case study of a creator's journey from unemployment to successful CPG entrepreneur, focusing on social media and crowdfunding tactics.
- 03The Secret Edge No One Can Copy #authenticity
Illustrates the show's use of short, philosophical clips to supplement the longer tactical interviews, in this case discussing concepts from Naval Ravikant and Ikigai.
What you'll be asked on this show
John Bertino's interview style is methodical and focused on deconstruction. He typically opens by asking for the guest's origin story, using a broad question like "What was the motivation?" to establish the narrative. From there, he uses the guest's own answers to formulate specific follow-up questions, often jumping in to probe deeper on process, funding, or mindset. A notable technique is his use of a "rapid fire" Q&A segment to quickly cover a series of practical, tactical points. He also frames questions with his own understanding, asking the guest for confirmation or correction, which establishes his own expertise while guiding the conversation.
The show is primarily a long-form, single-guest interview format, with the host, John Bertino, introducing himself and his company, The Agency Guide, at the beginning of each episode. He often frames questions with his own experience and uses a "rapid fire" Q&A segment for tactical topics. The podcast feed includes both full-length interviews and a high volume of short, vertical video clips repurposed for social media.
Questions Niche Marketing keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Niche Marketing reaches for it.
origin
2- Q.01
“What was the motivation to start a business like this?”
This is a common opening question used to establish the guest's origin story and the 'why' behind their venture.
- Q.02
“How did you get the idea for [your product] and make it a reality?”
A variation of the origin story question, focusing on the initial spark of inspiration and early execution.
money
1- Q.01
“How did you use [a platform like Kickstarter] to fund the product?”
This question targets the practical financial and logistical hurdles of getting a new venture off the ground.
process
3- Q.01
“What did you need in a physical space to accommodate this business?”
Asks for concrete, practical advice on real estate and operational requirements for brick-and-mortar aspects.
- Q.02
“How many design iterations did you go through, and what was that like?”
Seeks to uncover the behind-the-scenes work and iterative nature of product development.
- Q.03
“Was this your first time posting content consistently, and what were you posting?”
Drills down into the guest's early, formative actions and content strategy before they found success.
craft
2- Q.01
“How important is [a specific feature like soundproofing or high ceilings]?”
Often delivered in a rapid-fire style to get quick, tactical takes on specific details of a craft or process.
- Q.02
“Have you struggled with [a technical issue] or taken measures to prevent it?”
Probes for expert-level troubleshooting and best practices that go beyond surface-level advice.
mindset
1- Q.01
“How did you find the confidence to launch in a crowded market?”
Explores the psychological and strategic mindset required to compete against established players.
Signature segments
- · Host introduction of himself and The Agency Guide
- · Rapid-fire Q&A on tactical subjects
- · Deconstructing a guest's success story
- · Repurposing interviews into numerous short clips
Topics covered repeatedly
Who gets booked here
Guests are typically entrepreneurs, creators, or marketing specialists who have built a successful business or brand within a distinct niche and are willing to deconstruct their process for the audience.
- AJ Rantzon TikTok Shop Success and YouTube Marketing with AJ Rantz [The Power of Storytelling in Marketing!]
- Tom Brownon How to Build a Profitable Video Recording Studio from Scratch [YouTube Marketing with Tom Brown]
Where to find this show
Audience & reach
The podcast is primarily sponsored by the host's own company, The Agency Guide, and appears to function as a key content marketing channel to attract clients to his consulting and agency matchmaking services.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the Niche Marketing Podcast?
- The host is John Bertino, the founder and CEO of The Agency Guide, a marketing consultancy. He is also an adjunct professor and owner of a content studio.
- What is the format of the show?
- The show primarily consists of long-form interviews with entrepreneurs and experts in specific niches. It also releases a high volume of short video clips from these interviews for social media.
- Is this podcast still being updated?
- Yes, based on the provided episode data from mid-2025, the podcast appears to be actively producing content.
- What topics does the podcast cover?
- It covers real-world marketing strategies, entrepreneurship, content creation, SEO, and deep dives into specific industries like CPG, non-profits, and professional services.
- How does the podcast relate to The Agency Guide?
- The podcast is produced by and for The Agency Guide, serving as a content marketing platform to showcase the host's expertise and attract potential clients to his agency matchmaking business.
- Where can I listen to the Niche Marketing Podcast?
- The primary platform for the podcast is YouTube, where both full episodes and short clips are available.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Niche Marketing Podcast - Official Pagetheagencyguide.com
- [02]About John Bertino - The Agency Guidetheagencyguide.com
- [03]Introduction to the Niche Marketing Podcast - The Agency Guidetheagencyguide.com
- [04]NJ Content Studionjcontentstudio.com
- [05]John Bertino on The Actionable Marketing Podcasttheagencyguide.com
- [06]Niche Marketing Podcast on Apple Podcastspodcasts.apple.com
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