MSME Podcast
Hosted by Sumit Jaiswal
A practical podcast for Indian entrepreneurs, focusing on the financial and operational details of starting and scaling a manufacturing business.
This is a deep-dive interview show for and about India's Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing space. Unlike high-level startup talk, host Sumit Jaiswal gets into the tactical weeds with his guests, focusing on topics like factory setup costs, navigating government approvals (like RDSO), and calculating profit margins on specific products. It's a business school case study in audio form, grounded in the realities of the Indian industrial market.
“Its tight focus on the financial and bureaucratic nuts and bolts of manufacturing in India sets it apart. The host consistently pushes for hard numbers—investment costs, payment cycles, market size—and specific procedural advice, moving beyond inspirational stories to provide a practical playbook.”
Who hosts this show
Hosted by Sumit Jaiswal, the MSME Podcast provides actionable blueprints for entrepreneurs in India's manufacturing sector. Sumit, who is also a director at the battery manufacturing company Highflow Industries Pvt. Ltd., interviews founders of established industrial businesses to break down their processes, costs, and growth strategies. The show's mission is to demystify complex sectors like government contracting and specialized production for new and aspiring business owners.
Credentials & credits
- Director, Highflow Industries Pvt. Ltd.
- B.Tech, IIT Kharagpur
- M.Tech, IIT Kharagpur
- Experience in lead-acid and lithium-ion battery manufacturing
Other ventures
- Highflow Industries Pvt. Ltd. (battery manufacturer)
What kind of podcast
When new episodes drop
- 01
- 02
- 03Sirf 500 Sq Ft se ₹30,000/Day Kamaye! 😱 | New Business Idea 2026 | MSME PodcastMay 26, 2026 · 1 min
- 04The Real Cost of Pure Mustard Oil | MSME PodcastMay 24, 2026 · 2 min
- 05
- 06
Notable episodes
- 01All About Locomotive Transformer Manufacturing Business | Ft. Piyush Chandra
A signature episode that perfectly demonstrates the show's formula: a deep dive into a niche industrial sector (railway transformers), with a focus on high barriers to entry, government approvals (RDSO), and long-term strategy.
- 02All about Dehydrated Fruits & Cold Pressed Oil | Ft. Dr. Amar Jaiswal
This episode breaks down the science and business of two premium food products, contrasting traditional methods with modern ones and providing clear cost-benefit analyses for new entrepreneurs.
- 03The Real Cost of Pure Mustard Oil
A short, impactful clip that encapsulates the podcast's ethos of using manufacturing knowledge to debunk common myths and educate consumers and entrepreneurs on the real costs behind a product.
What you'll be asked on this show
Sumit Jaiswal's interview technique is methodical and forensic. He typically opens by asking the guest for their company's origin story to establish context. He then moves into a detailed exploration of the manufacturing process itself, asking for clarification on technical terms and the level of automation involved. The core of the interview revolves around financials and logistics; Jaiswal repeatedly probes for specific costs, such as initial setup budgets, per-unit production costs, and the financial impact of market variables. He also dedicates significant time to the bureaucratic aspects of the business, like securing government approvals or understanding payment terms. He concludes by asking for direct, actionable advice for a new MSME looking to enter the guest's field.
The show primarily features long-form interviews with founders, supplemented by short, single-topic clips. Host Sumit Jaiswal is a direct, data-driven interviewer who often clarifies technical jargon for his audience. Each interview systematically unpacks a guest's business, from origin to operational specifics, and typically opens with the Hindi greeting, 'Namaskar, MSME Podcast mein aap sabka bahut bahut swagat hai.'
Questions Sumit Jaiswal keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Sumit Jaiswal reaches for it.
origin
1- Q.01
“Can you give a brief introduction to your company and how it started?”
This is the standard opening question to establish the guest's background and business history.
process
2- Q.01
“What is the entire manufacturing process, from raw materials to final packaging?”
The host asks this to create a step-by-step map of the business's operations for the audience.
- Q.02
“How difficult is it to get government empanelment or approval, and what's the process?”
This question addresses the crucial but often opaque process of becoming an approved government vendor.
money
5- Q.01
“For a new MSME, what is the approximate budget or investment needed to start?”
He frequently asks for specific capital expenditure figures to ground the business idea in reality.
- Q.02
“What are the specific government subsidies or policies available for this sector?”
This seeks to uncover financial support mechanisms available to new entrepreneurs.
- Q.03
“How do fluctuations in raw material prices impact your business?”
This question explores the external economic pressures and supply chain vulnerabilities of the business.
- Q.04
“What is the payment schedule like when working with government departments or large clients?”
A practical question to understand the cash flow realities and risks involved in the business.
- Q.05
“How much does it cost to get one product unit approved or tested?”
This drills down into the specific, often hidden, costs associated with product validation.
craft
2- Q.01
“What is the technical difference between your product and a more common alternative?”
He asks this to clarify the product's unique selling proposition and market niche for listeners.
- Q.02
“What parameter truly defines the quality or purity of your product?”
This question pushes past marketing claims to understand the scientific or technical basis of quality.
industry
1- Q.01
“How many competitors do you have in your specific market segment?”
This question is used to gauge market saturation and competitive dynamics.
advice
1- Q.01
“For a new manufacturer, what is a viable starting point or product to begin with?”
This is his signature closing type of question, seeking a direct, actionable recommendation for his audience.
Signature segments
- · Host's Opening: 'Namaskar, MSME Podcast mein aap sabka bahut bahut swagat hai.'
- · Tagline: Inspire • Empower • Succeed
- · Focus on Government Schemes (RDSO, ZED)
- · Quantifying Costs (Budget, Per-Unit Cost)
- · Actionable Advice for New MSMEs
Topics covered repeatedly
Who gets booked here
Guests are typically founders or directors of established, often multi-decade-old, Indian manufacturing companies in specialized B2B or industrial sectors. They are seasoned operators with deep domain expertise in their specific niche, such as railway components or food processing.
- Piyush Chandraon All About Locomotive Transformer Manufacturing Business | Ft. Piyush Chandra | EP-02 | MSME Podcast
- Dr. Amar Jaiswalon All about Dehydrated Fruits & Cold Pressed Oil | MSME Podcast EP01 | Ft. Dr. Amar Jaiswal
Where to find this show
Audience & reach
The podcast does not appear to have external sponsors and seems to be a self-funded project by the host. It may function as content marketing, establishing the host's authority and network within the Indian manufacturing community.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's background?
- The host is Sumit Jaiswal, a director at Highflow Industries Pvt. Ltd., a battery manufacturing company. He holds B.Tech and M.Tech degrees from IIT Kharagpur.
- What is the format of the podcast?
- The primary format is long-form interviews with founders and directors of Indian manufacturing companies. The channel also releases shorter clips highlighting key moments from the interviews.
- Is this podcast still active?
- Yes, based on the recent episode dates from June 2026, the podcast is currently active and publishing new content.
- Who is the target audience for this podcast?
- The podcast is aimed at aspiring and current entrepreneurs within India's Micro, Small, and Medium Enterprise (MSME) sector, especially those in manufacturing.
- How can I be a guest on the MSME Podcast?
- The podcast features experienced founders and directors of established Indian manufacturing businesses. While there is no public pitching process, guests are typically experts with deep, practical knowledge in a specific industrial niche.
- Where can I listen to the podcast?
- The MSME Podcast is available on YouTube.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]MSME Podcast YouTube Channelyoutube.com
- [02]Highflow Industries Private Limited Profileindiamart.com
- [03]Sumit Jaiswal Company Director Profilezaubacorp.com
- [04]Article on Highflow Industries and Sumit Jaiswaltheprint.in
- [05]YourStory Interview with Sumit Jaiswalyourstory.com
- [06]Tribhuwan Electricals Private Limitedtribhuwan.co.in
- [07]Avadh Premium International LLPavadh.org
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