Money Gains Podcast
A UK-based podcast where host Sammie Ellard-King demystifies investing, tax, and wealth-building for a British audience.
A weekly UK-focused finance show that alternates between solo episodes explaining core concepts and interviews with financial experts. Host Sammie Ellard-King breaks down topics like beginner investing, corporate tax avoidance, and market trends, often using his own financial journey from debt as a case study. The show is grounded in practical advice for a British audience, frequently discussing ISAs, UK-specific market conditions, and local tax issues.
“The show's blend of the host's personal debt-to-wealth story with expert interviews on complex, sometimes controversial, financial topics sets it apart. Its strong UK focus, from ISA strategies to critiques of British tax policy, makes it highly relevant to its target audience.”
Who hosts this show
Hosted by Sammie Ellard-King, a UK-based investor who shares his own journey from £24,000 in debt to building a portfolio of business and property assets. With a background in marketing and business, Sammie interviews financial influencers and experts to make complex topics like investing and tax avoidance accessible. The show aims to provide actionable, educational content for listeners looking to improve their financial lives.
Credentials & credits
- Founder & CEO of Up The Gains
- Founder of Gains App
- Money Content Creator of the Year 2024, British Bank Awards
- Investor (Businesses, Stocks, Property)
- Background in Marketing
- Studied Music Performance at Southampton University
Other ventures
- Up The Gains (Financial education platform)
- Gains App (Budgeting and cashback app)
- Couch to 5 Grand (Coaching program)
What kind of podcast
When new episodes drop
- 01Economist Warns: STOP Buying the S&P 500 (Without Knowing This!)Jun 24, 2026 · 1h 13m
- 02How To Invest £100 A Month (UK Investing For Beginners Guide)Jun 17, 2026 · 41 min
- 03Why Britain Has an Awkward Tax Avoidance ProblemJun 10, 2026 · 1h 02m
- 04I Advised 2,500 Millionaires: The REAL Reason You're Not Rich!Jun 3, 2026 · 1h 10m
- 05Wealth Manager Reveals: Why Buying A House Is the WORST Money Move In 2026May 20, 2026 · 57 min
- 06I Was Homeless. Now I'm Retiring at 50 From Investing.May 13, 2026 · 1h 02m
- 0710 Money Hacks That Saved Me £3,278 This Year (One Takes 30 Seconds)May 6, 2026 · 34 min
- 08Financial Adviser Reveals: What's ACTUALLY Making People Rich In The UKApr 29, 2026 · 56 min
Notable episodes
- 01Economist Warns: STOP Buying the S&P 500 (Without Knowing This!)
Critiques the consensus view on passive investing, with a guest describing the structure as having the 'hallmarks of a Ponzi scheme'.
- 02How To Invest £100 A Month (UK Investing For Beginners Guide)
A foundational solo episode where the host shares his personal story of overcoming £24k in debt and explains core investing principles for beginners.
- 03Why Britain Has an Awkward Tax Avoidance Problem
An exposé on how major corporations like Starbucks and Nando's legally avoid UK taxes, explaining the specific mechanisms used.
What you'll be asked on this show
Sammie opens interviews by establishing the guest's credibility, often referencing their previous appearances or popular work. He frames conversations with specific data or a controversial premise, asking direct, skeptical questions like, "How is a business... allowed to do that?". He regularly pauses the expert to clarify technical terms for the listener (e.g., "Can you explain what 'market cap weighted' means?") or to confirm his own understanding of a complex point, acting as a proxy for the audience.
The format alternates between solo educational episodes and guest interviews. In interviews, Sammie often uses a guest's prior work or a viral clip as a starting point and frequently interjects to simplify technical concepts for the audience. Solo episodes are structured as practical guides, often starting with the signature phrase, "Stick the kettle on and let's go".
Questions the host keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
investing
2- Q.01
“What's wrong with just telling people to buy an index fund?”
The host asks this to introduce a contrarian viewpoint on a common piece of financial advice.
- Q.02
“So if [X happened], would [Y] still be the result?”
A clarifying question used to confirm understanding of a complex cause-and-effect scenario for the listener.
process
3- Q.01
“Walk us through how they actually do it.”
A direct prompt for a guest to detail a complex process, such as corporate tax avoidance.
- Q.02
“Can you explain what [technical term] means?”
The host frequently interjects with this question to simplify jargon for his audience.
- Q.03
“What even is investing in the stock market?”
A foundational question used in solo episodes to define basic concepts for beginners.
controversy
2- Q.01
“Why does the government let that happen?”
This question pushes the conversation from the 'how' to the 'why', exploring systemic or political issues.
- Q.02
“How is a business like that, on that scale, allowed to do that?”
Frames a question around the legality and morality of corporate actions, challenging the status quo.
industry
1- Q.01
“Is this why we're seeing [specific market metric]?”
Connects the guest's theoretical explanation to a tangible, real-world market indicator.
money
1- Q.01
“Yes, but what about inflation?”
Used in solo episodes to proactively address common listener objections or concerns about long-term returns.
Signature segments
- · Stick the kettle on and let's go
Topics covered repeatedly
Who gets booked here
Guests are typically UK-based financial experts, including economists, wealth managers, financial advisors, and authors who run their own platforms. The show often features returning guests who have proven popular with the audience.
- Jason Butleron I Advised 2,500 Millionaires: The REAL Reason You're Not Rich!
- Jay Lawrenceon Wealth Manager Reveals: Why Buying A House Is the WORST Money Move In 2026
- Neil Investson I Was Homeless. Now I'm Retiring at 50 From Investing.
- Holly Guscotton Financial Adviser Reveals: What's ACTUALLY Making People Rich In The UK
- Andrew Craigon Economist Warns: STOP Buying the S&P 500 (Without Knowing This!)
- Michael Tayloron Why Britain Has an Awkward Tax Avoidance Problem
Where to find this show
Audience & reach
The podcast is primarily sponsored by investment platform Trading 212 and the host's own budgeting/cashback app, Gains. This suggests an audience actively looking to start investing and optimize their personal finances.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- What is the host's real name?
- The host is Sammie Ellard-King.
- Is the podcast still running?
- Yes, it releases new episodes weekly.
- What is the format of the show?
- It alternates between solo episodes where the host explains financial concepts and long-form interviews with financial experts.
- Who is the podcast for?
- It's primarily for UK residents looking for accessible, practical advice on investing and personal finance.
- Where can I listen to the podcast?
- Episodes are available on YouTube and major podcasting platforms like Apple Podcasts.
- What is Up The Gains?
- Up The Gains is the host's broader financial education brand, which includes the podcast, a website with free money guides, and the Gains App.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Website & Podcast Pageupthegains.co.uk
- [02]About Us - Up The Gainsupthegains.co.uk
- [03]UK Money Blogger Profile: Up The Gainsukmoneybloggers.com
- [04]Gains App Reviewfemalefirst.co.uk
- [05]Business Insider: A Financial Educator Shares 3 Pieces of Advice for Investorsbusinessinsider.com
- [06]The Money Gains Podcast on Apple Podcastspodcasts.apple.com
- [07]Niche Pursuits Podcast: How Sammie Ellard-King Grew a Finance Brandnichepursuits.com
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