Made In Brasil Podcast - MIB por Dom e Carol
A Brazilian business podcast where two entrepreneurs deconstruct the growth playbooks of the country's fastest-growing digital-native brands.
This is a tactical playbook for Brazilian e-commerce founders, delivered as a long-form interview show. Hosts Dom and Carol, themselves brand owners, methodically deconstruct the growth of other successful companies, focusing on specific revenue milestones, marketing strategies (especially TikTok Shop and influencers), and the operational challenges of scaling.
“Unlike broader business podcasts, MIB is hyper-focused on the Brazilian digital brand ecosystem. The hosts' own experience as founders allows them to ask highly specific, tactical questions about revenue jumps, cash flow, and operational challenges that other interviewers might miss.”
Who hosts this show
Dom Barros and Carolina Viudes are a couple, entrepreneurs, and founders of their own digitally native brands, Denavita and Bisyou Skincare, respectively. On their weekly podcast, they interview other Brazilian entrepreneurs about the real stories, backstage moments, and strategies behind building successful companies, with a focus on digital growth and scaling. The show aims to provide practical lessons for brand owners without romanticizing the entrepreneurial journey.
Credentials & credits
- Co-founder, Brand Legacy
- Founder, Bisyou Skincare (Carolina Viudes)
- Co-founder, Denavita (Dom Barros)
- Podcast Host
- Specialist in influencer marketing (Carolina Viudes)
- Specialist in marketplace sales (Dom Barros)
Other ventures
- Brand Legacy (Live events and community for brand owners)
What kind of podcast
- Country
- Brazil
- Region
- latam
When new episodes drop
- 01PYONG LEE explica a HABILIDADE MAIS VALIOSA DA INTERNET (que você ignora)Jun 23, 2026 · 1h 21m
- 02Como DESENVOLVER uma MENTALIDADE IMPARÁVEL e CONSTRUIR RIQUEZA? | Guto GalambaJun 16, 2026 · 1h 22m
- 03
- 04Como CRIAR uma NARRATIVA que VENDE QUALQUER PRODUTO | Leandro AguiariJun 2, 2026 · 1h 16m
- 05TUDO SOBRE MARCAS PRÓPRIAS: AS MELHORES ESTRATÉGIAS para CRIAR e CRESCER SUA MARCAMay 26, 2026 · 1h 07m
- 06
- 07
- 08
Notable episodes
- 01Como a ALWAYS FIT escalou de R$400 MIL para R$500 MILHÕES com TikTok Shop
A deep, chronological breakdown of a brand's hyper-growth, with specific revenue numbers and the risky strategies (like operating at a loss) that fueled it.
- 02PYONG LEE explica a HABILIDADE MAIS VALIOSA DA INTERNET (que você ignora)
Features a major Brazilian celebrity and influencer, focusing on the principles of attention economics, personal branding, and anticipating digital trends.
- 03Como DESENVOLVER uma MENTALIDADE IMPARÁVEL e CONSTRUIR RIQUEZA? | Guto Galamba
A representative episode on the 'mindset' pillar of the show, exploring the psychology of high performance, discipline, and overcoming self-sabotage.
What you'll be asked on this show
Dom and Carol operate as a tag-team of experienced practitioners. They often open by establishing a guest's credibility with impressive revenue figures or accomplishments to hook the audience. Their questioning is frequently chronological and milestone-driven, repeatedly asking 'What was the turning point to get from X to Y million in revenue?' to map the guest's entire growth journey. They probe for specific tactics ('What did you do differently?') and the underlying mindset ('Why do people fail to act?'), often using their own business experiences to frame questions. The tone is supportive and collaborative, aiming to extract a replicable playbook for the audience rather than create conflict.
Co-hosted by Dom Barros and Carolina Viudes, episodes often open with a dramatic, highly-edited montage of the guest. The hosts introduce guests by summarizing their major accomplishments before diving into a conversation structured to extract actionable strategies and mindset principles. They are known for asking direct questions about specific revenue numbers and growth levers.
Questions the host keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“How did your brand start and what were the key turning points for each revenue jump?”
This is their signature opening move to structure the entire conversation chronologically around growth milestones.
- Q.02
“Could you summarize your story and how you got here?”
A broad opening question used to establish the guest's background and career timeline for the audience.
growth
1- Q.01
“What was the key change that took you from [revenue milestone] to the [next milestone]?”
A recurring question used to methodically deconstruct the specific strategies that unlocked each new level of scale.
process
2- Q.01
“What did you do differently to achieve above-average results?”
Used early in the conversation to identify the guest's unique success factors and core strategies.
- Q.02
“How do you decide when a product has failed and it's time to move on?”
Asks guests to reveal their process for product lifecycle management and avoiding sunk costs.
advice
2- Q.01
“If you lost everything today, what would you do in the next 12 months to recover?”
This question tests the guest's foundational principles for building success from scratch.
- Q.02
“How do you train your mind for high performance and consistency?”
Posed to guests to extract practical, actionable advice on developing a high-achiever's mentality.
mindset
2- Q.01
“Why do people know what they need to do but fail to act on it?”
A frequent question for mindset and performance experts, exploring the gap between knowledge and execution.
- Q.02
“Do you believe there's a final 'arrival' point in success?”
This philosophical question reveals the guest's long-term perspective on growth and ambition.
money
1- Q.01
“With only [low amount] in cash, how did you manage to keep the operation running?”
A direct question to explore cash flow management and operational resilience during high-growth phases.
craft
1- Q.01
“Where do you research and get ideas for new products?”
This question seeks to uncover the guest's product development and market research process.
Signature segments
- · Opening with 'Fala pessoal, sejam todos muito bem-vindos...'
- · Highly-edited guest introduction montages
- · Chronological interviews structured by revenue milestones
- · Frequent promotion of their 'Brand Legacy' event
Topics covered repeatedly
Who gets booked here
The show books founders of fast-growing Brazilian digital brands (especially in e-commerce, supplements, and beauty), as well as experts in related fields like marketing, mindset, and personal performance.
- Pyong Leeon PYONG LEE explica a HABILIDADE MAIS VALIOSA DA INTERNET (que você ignora)
- Guto Galambaon Como DESENVOLVER uma MENTALIDADE IMPARÁVEL e CONSTRUIR RIQUEZA? | Guto Galamba
- Herly Kx & Zhang Yeon Como a ALWAYS FIT escalou de R$400 MIL para R$500 MILHÕES com TikTok Shop | Made in Brasil
- Leandro Aguiarion Como CRIAR uma NARRATIVA que VENDE QUALQUER PRODUTO | Leandro Aguiari
- Thiago Oliveiraon O LADO REAL DE EMPREENDER que POUCOS MOSTRAM (Sem glamour e sem ilusão) | Made in Brasil
Where to find this show
Audience & reach
The podcast is primarily a marketing channel for the hosts' own community and event series, 'Brand Legacy'. Sponsorship is built-in, with frequent calls to action for this core offering, which is positioned as the next step for listeners who want to scale their businesses.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- What are the hosts' real names?
- The hosts are Dom Barros and Carolina Viudes.
- What is the Made in Brasil podcast about?
- It's a business podcast where the hosts, both entrepreneurs, interview founders of successful Brazilian digital brands to uncover their growth strategies and business philosophies.
- What is the format of the show?
- It is a long-form interview show co-hosted by Dom Barros and Carolina Viudes. Each episode features a conversation with a guest founder or expert.
- What is Brand Legacy?
- Brand Legacy is the hosts' own company, which offers high-end live events, masterminds, and a community for owners of digital brands looking to scale their businesses. The podcast serves as a major promotional channel for it.
- Are the hosts qualified to talk about business?
- Yes, both are founders of their own successful digitally native brands. Carolina Viudes founded Bisyou Skincare, and Dom Barros is a co-founder of the supplement brand Denavita.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Made In Brasil Podcast - MIB por Dom e Carol - YouTubeyoutube.com
- [02]Brand Legacy - Official Sitebrandlegacy.com.br
- [03]Made In Brasil Podcast - Apple Podcastspodcasts.apple.com
- [04]A Fórmula para Escalar Marcas Digitais, com Carol Viudes e Dom Barros | TalksbyLeo 191youtube.com
- [05]Como ESCALAR uma MARCA PRÓPRIA com VELOCIDADE e LUCRATIVIDADE? | Carol Viudes e Dom Barrosyoutube.com
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