I AM ATHLETE
A media platform founded by ex-NFL star Brandon Marshall where athletes control their own narratives in unscripted, 'locker room' style conversations.
This is a multi-format athlete media brand, not a single podcast. It ranges from roundtable debates with former pros to on-location, day-in-the-life features with current college stars. The core idea is athlete-on-athlete conversation, moving beyond game analysis to discuss personal journeys, business ventures (like sneaker collecting), and career crossroads.
“Its 'locker room' ethos and athlete-led interviews create a uniquely candid environment. Unlike traditional sports media, it often films on location—in a player's actual locker room or on a court—using the environment to drive natural, unscripted conversation that feels less like a formal interview and more like a conversation between peers.”
Who hosts this show
Founded in 2020 by former NFL wide receiver Brandon Marshall, I AM ATHLETE is a media company creating athlete-led, unscripted content. The show aims to be a 'locker room'—a safe space where athletes, entertainers, and other figures can tell their stories and control their own narratives. The platform features a rotating cast of hosts and guests, delving into topics at the intersection of sports, business, mental health, and culture.
Credentials & credits
- Founder, I AM ATHLETE & House of Athlete
- 6x NFL Pro Bowl Selection
- Former First-team All-Pro Wide Receiver
- Former TV Analyst for Showtime's 'Inside the NFL' & FS1's 'First Things First'
- Co-founder, Project 375 (mental health non-profit)
- NFL record for most receptions in a single game (21)
Other ventures
- House of Athlete (lifestyle wellness brand & facilities)
- HOA+ (digital fitness app)
- Project 375 (non-profit)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02
- 03
- 04
- 05
- 06
- 07WAIT… The NFL Wants COEN CARR?! He Breaks It Down.Apr 9, 2026 · 4 min
- 08
Notable episodes
- 01This Should NOT Be Allowed in a College Locker Room… Coen Carr’s INSANE Shoe Collection.
A prime example of the show's on-location format, using a tour of a player's sneaker collection to reveal his personality, spending habits, and the rules of his program.
- 02Raven Johnson Opens Up About Dawn Staley & South Carolina Women's Basketball.
Showcases the one-on-one interview format with founder Brandon Marshall, focusing on the personal relationships and journey that define a championship athlete.
- 03WAIT… The NFL Wants COEN CARR?! He Breaks It Down.
Demonstrates the show's ability to generate buzz by exploring an athlete's potential in another sport, blending conversation with physical demonstration.
What you'll be asked on this show
The interview style varies by host and format but shares a common DNA. Founder Brandon Marshall, in sit-downs, uses open-ended questions about a guest's 'journey' and key relationships to build a narrative. Other formats, like the on-location features, are more organic, using the physical environment to generate questions (e.g., touring a sneaker collection in a locker room). A common thread is a focus on personal details, mindset, and off-the-field life, often probing directly about finances ('How much did you spend?') or pivotal choices ('What other school did you almost go to?').
The show employs a variety of formats and a rotating cast of hosts, with Brandon Marshall as the founder and frequent interviewer. Some episodes are classic sit-down interviews, while others are documentary-style features. The overall tone is informal and conversational, often using physical demonstrations and on-location settings to create dynamic content.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“What has the journey been like to get to this point?”
A common opening question to establish the guest's personal story of struggle and success.
- Q.02
“What was your biggest 'what if'? What other school did you almost go to?”
Used to explore alternate paths and understand the gravity of the guest's commitment.
personal
3- Q.01
“Did you play [another sport] when you were younger?”
Asked when a guest's physique or skillset suggests potential in another sport.
- Q.02
“What made [your coach] stand out in the recruiting process?”
This question seeks to uncover the personal connection and specific methods that influenced a major career decision.
- Q.03
“What's your favorite pair of [shoes/item]?”
A way to get into a guest's personality and interests outside of their sport.
money
2- Q.01
“Are shoes the main thing you splurge on?”
Probes into a guest's spending habits and financial priorities.
- Q.02
“What's the most you've spent on a pair of shoes?”
A direct follow-up to understand the financial scale of a player's hobby.
process
2- Q.01
“What was recruiting like for you?”
This question opens the door to discussing the unique pressures and processes of becoming an elite athlete.
- Q.02
“Can you show me your go-to [football route/move]?”
The host often asks for physical demonstrations to add a visual and interactive element.
mindset
2- Q.01
“What are your coach's main mantras?”
This question aims to distill the core philosophies that shape the guest's team and performance.
- Q.02
“Do you have any pre-game superstitions you do every time?”
Explores the mental preparation and rituals that are part of an athlete's routine.
future
1- Q.01
“Did you know some NFL teams came to scout you?”
The host uses researched information or rumors to prompt a reaction about future career possibilities.
Signature segments
- · Locker Room Talk (Roundtable Format)
- · On-Location Interviews (Locker rooms, courts)
- · I AM NEXT (Segment)
- · Athlete-led Storytelling
- · Physical Skill Demonstrations
Topics covered repeatedly
Who gets booked here
The show books a mix of legendary and rising athletes, often at pivotal moments in their careers. Guests range from college stars navigating NIL and draft potential (Coen Carr, Raven Johnson) to established pros and cultural figures discussing their journeys.
- Coen Carron This Should NOT Be Allowed in a College Locker Room… Coen Carr’s INSANE Shoe Collection.
- Raven Johnsonon Raven Johnson Opens Up About Dawn Staley & South Carolina Women's Basketball.
- Ryan Williamson Ryan Williams: Face of College Football? & Alabama Post-Coach Saban | I AM NEXT
- Nate Frazieron Nate Frazier & KJ Bolden: From Big-Time Recruits to Ring Chasers at Georgia | I AM NEXT
- KJ Boldenon Nate Frazier & KJ Bolden: From Big-Time Recruits to Ring Chasers at Georgia | I AM NEXT
Where to find this show
Audience & reach
Sponsors include brands like Wingstop. The show's audience, interested in athlete lifestyles, fashion, and culture, is a prime demographic for brands in apparel, automotive, fast-casual dining, and sports-adjacent consumer goods.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of I AM ATHLETE?
- I AM ATHLETE was founded by former NFL player Brandon Marshall and features a rotating cast of athlete hosts and special guests, including LeSean McCoy and Adam 'Pacman' Jones.
- What is the format of the show?
- It's a multi-format media company. Content includes roundtable 'locker room' discussions, one-on-one interviews, and on-location documentary-style features with athletes.
- Is I AM ATHLETE still running?
- Yes, the channel posts new content on a near-daily basis across its different show formats.
- What is 'House of Athlete'?
- House of Athlete is a lifestyle wellness brand, including physical gyms and a digital app, also founded by Brandon Marshall. It's a sister company to the I AM ATHLETE media platform.
- Where can I watch I AM ATHLETE?
- Full episodes and clips are available on the official I AM ATHLETE YouTube channel. It is also available as an audio podcast on platforms like Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Exclusive: Ex-Football Player Brandon Marshall Talks About Building His Brand 'I Am Athlete,' Importance of Mental Fitnessblackenterprise.com
- [02]Brandon Marshall: 'I Approach Business Like I Did My Time in the NFL'entrepreneur.com
- [03]I Am Athlete - Apple Podcastspodcasts.apple.com
- [04]Brandon Marshall Bio & Career Accomplishmentsfoxsports.com
- [05]Brandon Marshall Wikipedia Pageen.wikipedia.org
- [06]About Us - House of Athletehouseofathlete.com
- [07]I AM ATHLETE - YouTubeyoutube.com
- [08]Brandon Marshall Career Statsstatmuse.com
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