Humans in Accounting Podcast | by South Offices
An interview podcast that explores the personal journeys and philosophies of accounting leaders, hosted from Buenos Aires by Alex Román.
This is an interview show that intentionally uses accounting as a backdrop for conversations about entrepreneurship, career pivots, and leadership philosophy. Hosted by an American expat in Buenos Aires, the show often uses the host's personal experiences to build rapport with guests, who are typically founders of modern, tech-savvy firms. The podcast feed also serves as a content marketing channel for its parent company, South Offices, with some solo-narrated episodes explaining nearshore staffing models.
“The show stands out by focusing on the 'why' behind its guests' careers, not just the 'how.' The host's casual, peer-to-peer style, often referencing his life as an expat, creates a uniquely personal atmosphere that contrasts with more formal business podcasts.”
Who hosts this show
Hosted by Alex Román, Humans in Accounting explores the stories, challenges, and journeys of accounting professionals worldwide. The podcast, produced by the nearshore talent firm South Offices, moves beyond the numbers to focus on the human side of the profession, featuring conversations with firm owners, CEOs, and industry innovators. Many episodes reflect the challenges U.S. firms face when building remote teams.
Credentials & credits
- Host of Humans in Accounting Podcast
- Nearshore team specialist at South Offices
Other ventures
- South Offices
What kind of podcast
When new episodes drop
- 01How do you actually pronounce paella?Jun 26, 2026 · 49s
- 02Nearshore vs. Offshore Accounting for U.S. CPA Firms: What Actually ChangesJun 25, 2026 · 6 min
- 03
- 04S3E12 — Building a Virtual Accounting Firm Before Remote Work Was Cool - Josh ZweigJun 17, 2026 · 33 min
- 05S3E11 — Entrepreneurship, Culture & Building with Purpose - Josh SchneiderJun 10, 2026 · 35 min
- 06S3E10 — Processes Build Better Businesses - Nicole Rose YenJun 3, 2026 · 32 min
- 07
- 08S3E08 — Why 43% of Women Leave the Workforce - Ashley ConnellMay 20, 2026 · 26 min
Notable episodes
- 01S3E12 — Building a Virtual Accounting Firm Before Remote Work Was Cool - Josh Zweig
A clear example of the show's unique dynamic, where the host and guest are both American expats in Buenos Aires, recording in Argentina jerseys during the World Cup.
- 02S3E13 — How to Grow an Accounting Firm Through Referrals and Relationship - Seth Kamens
Demonstrates the show's core format of blending business strategy with memorable personal stories, including a guest's tale of a client receiving a $1.1 billion acquisition offer.
- 03Nearshore vs. Offshore Accounting for U.S. CPA Firms: What Actually Changes
Highlights the podcast's dual role as a content marketing tool, with this episode being a solo-hosted explainer for the sponsor's nearshoring services.
What you'll be asked on this show
Román typically opens with casual, personal banter, sometimes referencing off-air conversations or shared experiences like living in Buenos Aires. He then guides the conversation to the guest's origin story, asking how they entered the profession before digging into their business philosophy, key career milestones, and perspective on industry trends like AI. He maintains a peer-to-peer feel by sharing his own anecdotes and consistently closes interviews with a signature, lighthearted question to reinforce the 'human' theme.
Alex Román hosts with a warm, conversational style, often building rapport through shared interests (like soccer during the World Cup) or his own expat experiences. Interviews blend professional trajectories with personal life choices to fit the 'Humans in Accounting' theme. The show also includes occasional solo-narrated episodes that function as direct content marketing for its sponsor, South Offices.
Questions the host keeps coming back to
10 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“What's your background and how did you end up in the accounting industry?”
This is his standard opening question to establish the guest's origin story.
- Q.02
“How did you start your firm and what were your first steps?”
A follow-up to the origin story, focusing on the entrepreneurial leap.
process
2- Q.01
“What are the cultural differences between your firm and the Big Four?”
Used to explore the guest's business philosophy, especially if they have a corporate background.
- Q.02
“What is your sales process and how do you find the right clients?”
Probes the guest's strategy for client acquisition and building relationships.
personal
5- Q.01
“What's a major milestone from your career that you never thought you'd reach?”
This question surfaces a key moment of success or surprise, adding a personal dimension to the professional story.
- Q.02
“Why did you choose to live in [City] over other places?”
Often asked of fellow expats or digital nomads to explore personal life choices.
- Q.03
“Did you know the local language before you started traveling?”
A personal question used to explore a guest's adaptation to a new culture.
- Q.04
“Do you have other projects outside of work, like a podcast?”
This question seeks to uncover the guest's personal hobbies and side hustles.
- Q.05
“What's your favorite food?”
His signature closing question, designed to end every interview on a lighthearted, human note.
future
1- Q.01
“What's your perspective on AI and how is it impacting accounting?”
Asks for an expert opinion on a major industry trend, shifting the focus to the future.
Signature segments
- · Asking 'What's your favorite food?' to close every interview.
Topics covered repeatedly
Who gets booked here
Guests are typically founders, CEOs, or partners of accounting firms and adjacent service businesses. The show favors entrepreneurs who have built a practice with a distinct, often remote-first, culture or philosophy.
- Seth Kamenson S3E13 — How to Grow an Accounting Firm Through Referrals and Relationship - Seth Kamens
- Josh Zweigon S3E12 — Building a Virtual Accounting Firm Before Remote Work Was Cool - Josh Zweig
- Josh Schneideron S3E11 — Entrepreneurship, Culture & Building with Purpose - Josh Schneider
- Nicole Rose Yenon S3E10 — Processes Build Better Businesses - Nicole Rose Yen
- Michael Coronadoon S3E09 — Cash Flow Is King (And Growth Takes Longer Than You Think) - Michael Coronado
- Ashley Connellon S3E08 — Why 43% of Women Leave the Workforce - Ashley Connell
Where to find this show
Audience & reach
The podcast is explicitly produced and sponsored by South Offices, a nearshore accounting talent firm. The show's themes of modernizing accounting practices and building remote teams align directly with the sponsor's business model, and a call-to-action to book a meeting with a specialist is included in episode descriptions.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of Humans in Accounting?
- The podcast is hosted by Alex Román, who works with the show's producer, South Offices.
- Is the podcast still active?
- Yes, the podcast releases new episodes on a weekly basis.
- What is the format of the show?
- The primary format is long-form interviews with founders and leaders in the accounting world. Occasionally, the feed features solo-narrated episodes about industry topics like nearshoring.
- Who is this podcast for?
- It's for accounting professionals who are interested in the entrepreneurial stories and human side of the business, rather than technical accounting details.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and other major podcast platforms.
- Who is behind the podcast?
- The podcast is brought to you by South Offices, a company that helps U.S. accounting firms build teams in Latin America.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
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