Flow Podcast
A pillar of the Brazilian podcast scene, known for its marathon, unfiltered conversations that span politics, culture, and internet phenomena.
Flow is a Brazilian talk show that built its reputation on multi-hour, unscripted interviews resembling a "bar conversation". While the flagship interview show remains its core, the brand has expanded into a media network under the "Grupo Flow" umbrella, producing specialized content like the political segment "Flow News" and unscripted "IRL" (In Real Life) travel streams. The central format continues to be a relaxed studio setting where host Igor Coelho and guests explore topics in-depth, often for several hours.
“Flow's marathon-length episodes and its host's commitment to free-flowing, often controversial, dialogue set it apart. The public nature of its internal crises, particularly the departure of a co-founder and the subsequent corporate restructuring, is a unique and defining part of its history.”
Who hosts this show
Flow Podcast was founded in 2018 by Igor Rodrigues Coelho (Igor 3K) and Bruno Aiub (Monark), inspired by long-form conversation formats like The Joe Rogan Experience. After a major controversy in 2022, Monark was dismissed, and Igor Coelho took the lead, restructuring the company into the media ecosystem Grupo Flow. Originally a creator of gaming content, Igor is now the CEO and primary host, guiding the show's expansion while maintaining its signature style of open dialogue.
Credentials & credits
- CEO of Grupo Flow
- Co-founder of Flow Podcast
- Former English Teacher
- Former content creator for fighting games
- Served in the Brazilian military
Other ventures
- Grupo Flow (parent media company)
- Estúdios Flow (production hub)
- Flow News (political news show)
- Flow Sport Club (sports show)
- Ciência Sem Fim (science show)
- Golden Pill (digital content agency)
What kind of podcast
- Country
- Brazil
- Region
- latam
When new episodes drop
- 01O NOSSO LADO DA HISTÓRIA.Jun 25, 2026 · 19 min
- 02JAQUES WAGNER ENVOLVIDO NO ESCÂNDALO MASTER E LULA É PRESSIONADOJun 24, 2026 · 2h 13m
- 03TU FOI CAGAR NO MATO?! 🌲😂Jun 23, 2026 · 31s
- 04IRL | TENTANDO NÃO SE PERDER ATÉ NOVA IÓRQUE [NY]Jun 18, 2026 · 6h 13m
- 05EDUARDO BOLSONARO CONDENADO POR UNANIMIDADEJun 17, 2026 · 1h 51m
- 06IRL | NA COPA EM UM ÔNIBUS ESCOLAR AMERICANOJun 17, 2026 · 4h 21m
Notable episodes
- 01O NOSSO LADO DA HISTÓRIA.
Host Igor Coelho gives his detailed account of the history of the podcast and the controversies surrounding the departure of co-founder Monark and host Sérgio Sacani.
- 02Flow Podcast #545 - Tábata Amaral e Kim Kataguiri
The controversial episode where co-host Monark defended the creation of a Nazi party, leading to his dismissal and a complete restructuring of the company.
- 03JAQUES WAGNER ENVOLVIDO NO ESCÂNDALO MASTER E LULA É PRESSIONADO
An example of the 'Flow News' format, where host Felipe Moura Brasil analyzes current political scandals with a guest commentator, distinct from the main interview show.
- 04IRL | TENTANDO NÃO SE PERDER ATÉ NOVA IÓRQUE [NY]
Demonstrates the 'IRL' format, a multi-hour, unscripted live stream of a road trip, showcasing a different, more personal style of content.
What you'll be asked on this show
The primary format is a casual, long-form conversation in a studio, often accompanied by alcoholic beverages to create a relaxed atmosphere. Host Igor Coelho adopts a curious, everyman persona, allowing guests to speak at length. This contrasts with the more structured "Flow News" segments and the chaotic, on-the-go nature of their "IRL" road trip streams.
Questions the host keeps coming back to
- “How would you explain the essential definitions and differences between the political right and left for a layperson?”
- “What is your assessment of the division between a defense of equality of results versus equality of opportunity?”
- “In your opinion, where does Brazil currently stand in this political and ideological discussion?”
- “What are your thoughts on the police operation targeting [public figure] and the items seized?”
- “What are your comments on the [public figure's] family's involvement in the [scandal]?”
Signature segments
- · Flow News
- · IRL (In Real Life) Streams
- · Marathon-length episodes (2-3+ hours)
- · Conversa de bar (Bar conversation) style
Topics covered repeatedly
Who gets booked here
The show books an extremely broad range of guests, demonstrating an ability to attract figures from across the ideological spectrum, including major politicians, journalists, artists, and internet celebrities. The goal is less about a specific guest 'type' and more about facilitating a long, open conversation with anyone relevant to Brazilian public life.
- Alexandre Borgeson JAQUES WAGNER ENVOLVIDO NO ESCÂNDALO MASTER E LULA É PRESSIONADO
- Eduardo Bolsonaroon EDUARDO BOLSONARO CONDENADO POR UNANIMIDADE
- Max Peterson CEO AND CO-FOUNDER OF ADAPTA - Max Peters
- João Vitor Xavieron CEO of CNN Brazil - João Vitor Xavier
Where to find this show
Audience & reach
After a major crisis led to the loss of key sponsors, the show has rebuilt its commercial viability based on its massive YouTube reach and engaged audience. Revenue is generated through direct sponsorships, YouTube AdSense, and direct audience payments via platforms like Live Pix during live streams.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who is the host of Flow Podcast?
- The main founder and host is Igor Rodrigues Coelho, also known as Igor 3K. The "Flow News" segment is hosted by journalist Felipe Moura Brasil.
- What happened to the original co-host, Monark?
- Bruno 'Monark' Aiub was dismissed from the podcast and company in February 2022 after controversially defending the creation of a legal Nazi party in Brazil during an episode.
- Is Flow Podcast still active?
- Yes, it produces content daily, including long-form interviews, news segments, and other formats.
- What is the format of the show?
- The primary format is a long-form, informal conversation, often lasting several hours. The channel has also expanded to include structured news analysis ('Flow News') and live travel vlogs ('IRL').
- Where can I watch or listen to Flow Podcast?
- The full video episodes are streamed live and available on their YouTube channel. Audio versions are available on major podcast platforms like Apple Podcasts and Spotify.
- What is Grupo Flow?
- Grupo Flow is the parent media company built around the podcast. It's an ecosystem that includes the original show, other podcasts like 'Ciência Sem Fim', a production company (Estúdios Flow), and a digital agency.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Flow Podcast – Wikipédia, a enciclopédia livrept.wikipedia.org
- [02]Igor Coelho | MMA / Marketing + Media Alliancemmaglobal.com
- [03]Grupo Flowflow.group
- [04]Flow Podcast: como surgiu o programa e por que faz sucesso | VEJA SÃO PAULOvejasp.abril.com.br
- [05]Flow Podcast desliga Monark após fala sobre nazismo e apaga vídeo do canal | G1g1.globo.com
- [06]Igor3K quebra silêncio sobre Flow Podcast e Monark responde com novas acusaçõestmcnews.com.br
- [07]Felipe Moura Brasil – Wikipédia, a enciclopédia livrept.wikipedia.org
- [08]Flow Podcast - YouTube Channelyoutube.com
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