eCommerce Podcast
Hosted by Matt Edmundson
A UK-based interview show where a veteran e-commerce operator dissects the practical challenges of online business with founders and experts.
A weekly interview podcast focused on the real-world execution of running an online store. Host Matt Edmundson draws on his two decades of experience to guide conversations with niche product founders and industry specialists. The show digs into the practical, often unglamorous side of e-commerce, from logistics and inventory to customer service and founder mindset.
“The host's deep operational experience is the show's defining feature. Unlike purely journalistic hosts, Matt Edmundson uses his own successes and failures in building multiple e-commerce brands to frame questions, build rapport, and ground conversations in practical reality.”
Who hosts this show
Matt Edmundson is an e-commerce entrepreneur who has been building and scaling online businesses since 2002. He is the founder of Aurion Digital and has generated over $75 million in global sales across more than 20 e-commerce ventures, shipping over 7 million products. Through his podcast and coaching, he focuses on helping other founders build valuable businesses that can eventually operate without them.
Credentials & credits
- eCommerce entrepreneur since 2002
- Founder, Aurion Digital
- CEO, the Jersey Company (health, wellness & beauty group)
- Generated over $75 million in worldwide sales
- Shipped over 7 million products worldwide
Other ventures
- Aurion Digital Ltd
- the Jersey Company
- eCommerce Cohort (free peer group)
- Slingshot AI Mentor (AI tools for founders)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Turn a complaint into a 5-star reviewJun 27, 2026 · 1 min
- 02Why Your 2-Pound Parcel Ships Like It Weighs 18Jun 24, 2026 · 45 min
- 03She pulled her best seller at ChristmasJun 24, 2026 · 2 min
- 04Half of YouTube is now watched on a TVJun 23, 2026 · 32s
- 05Are your YouTube ads actually working?Jun 22, 2026 · 38s
- 06The Elastic Band That Became a Global BrandJun 18, 2026 · 49 min
- 07Two Ecommerce Podcasters Walk Into a Studio…Jun 10, 2026 · 53 min
- 08He's Never Written a Line of Code in His LifeJun 3, 2026 · 52 min
Notable episodes
- 01The Elastic Band That Became a Global Brand
A classic founder-led story about identifying a niche product from a personal problem and building a brand from scratch.
- 02Why Your 2-Pound Parcel Ships Like It Weighs 18
A deep dive into the unglamorous but critical topic of shipping logistics, dimensional weight, and protecting margins on physical products.
- 03Two Ecommerce Podcasters Walk Into a Studio…
A crossover episode with another podcast host that offers a meta-discussion on building valuable e-commerce businesses from an investor's perspective.
What you'll be asked on this show
Matt Edmundson typically opens interviews with a broad, framing question, such as a hypothetical "magic wand" problem to solve in the guest's industry or a simple request for their origin story. He uses his own business experience, like dealing with Brexit, to create relatable context for complex topics like tariffs and logistics. He actively listens, often summarizing a guest's point before asking a follow-up question that digs deeper into the 'how'—for example, moving from the 'what' of community building to the specific tactics used on Instagram. This approach makes guests comfortable and extracts practical, process-oriented advice rather than just high-level strategy.
The format is a conversational one-on-one interview, with occasional co-hosted episodes. Matt Edmundson often paraphrases guest insights to clarify them for the audience and uses his own anecdotes to illustrate points. He refers to his regular listeners as "legends" and directs them to the podcast website for detailed show notes and resources.
Questions Matt Edmundson keeps coming back to
9 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Matt Edmundson reaches for it.
origin
1- Q.01
“Tell us about your company and what you do.”
A standard opening question to allow the guest to introduce their business and role.
process
2- Q.01
“So we have the start point, where are things at for you at the moment?”
Used to transition the conversation from the business's origin story to its current challenges and scale.
- Q.02
“How are you building solution awareness for a product people don't know they need?”
Asked when a guest has a novel product, this question targets specific marketing challenges.
mindset
1- Q.01
“Why did you think 'there's a product here'? Do you have an entrepreneurial background?”
This question probes the guest's entrepreneurial mindset at the moment of product inspiration.
technique
2- Q.01
“How are you building community and staying connected with people? Social media? Email?”
A follow-up question that moves from the general concept of 'community' to specific channels and tactics.
- Q.02
“What kind of things have you found work well for you on [social media platform]?”
Drills down into effective content strategies on a specific platform mentioned by the guest.
industry
1- Q.01
“If you could wave a magic wand, what's the biggest single problem in your industry you would solve?”
An opening move with expert guests to identify a key industry-wide pain point and frame their expertise.
money
1- Q.01
“What are the financial metrics you look at, and what's fixable?”
A direct question to uncover the key performance indicators a guest uses to evaluate a business's health.
future
1- Q.01
“Where do you think it's all going to go with this?”
A forward-looking question asked after discussing a complex trend, like tariffs or new technology.
Signature segments
- · Referring to listeners as "legends"
- · Directing listeners to ecommercepodcast.net for show notes
- · Inviting listeners to connect on LinkedIn or Instagram
- · Promoting the eCommerce Cohort
- · Discussing the philosophy of being a "Digital David" vs. industry "Goliaths"
Topics covered repeatedly
Who gets booked here
Guests are typically founders of niche e-commerce brands (often with a unique origin story) or subject-matter experts in a specific domain like logistics, digital advertising, or finance.
- Leo Rodriguezon Why Your 2-Pound Parcel Ships Like It Weighs 18
- Emma Burkeon The Elastic Band That Became a Global Brand
- Brett Curryon Two Ecommerce Podcasters Walk Into a Studio…
- Dima Negodiukon He's Never Written a Line of Code in His Life
Where to find this show
Audience & reach
The podcast promotes the host's own related ventures, including the free "eCommerce Cohort" peer group and the paid "Slingshot AI Mentor" service, suggesting a lead generation model for his core consulting and coaching business.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Matt Edmundson
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People also ask
- What is the eCommerce Podcast?
- It's a weekly show hosted by veteran entrepreneur Matt Edmundson, featuring interviews with founders and experts about the practical side of building and scaling an online business.
- Is the podcast still active?
- Yes, the podcast releases new episodes weekly, typically on Thursdays.
- What is the format of the show?
- The primary format is a one-on-one interview with an e-commerce founder or a subject matter expert, though some episodes are co-hosted conversations.
- Who is the host, Matt Edmundson?
- Matt Edmundson is an e-commerce entrepreneur and coach from the UK who has been building online stores since 2002 and has generated over $75 million in sales.
- How can I be a guest on the podcast?
- The official podcast website has a "Be a Guest" link for applications.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and its own website, ecommercepodcast.net.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]eCommerce Podcast Official Websiteecommercepodcast.net
- [02]About Matt Edmundsonecommercepodcast.net
- [03]Matt Edmundson — Claude Code skillsmatt-edmundson.com
- [04]eCommerce Cohortecommercepodcast.net
- [05]Podcast Guest Appearance: Join Up Dotsjoinupdots.com
- [06]Podcast Guest Appearance: Spa Marketing Made Easyyoutube.com
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