DTC Podcast
A media network for DTC marketers, featuring tactical advice from the agency pros at Pilothouse across several specialized shows.
This is not a single show, but a podcast network from the DTC Newsletter media company, anchored by the Pilothouse agency. The main feed combines the flagship 'DTC Podcast' interview show with specialized solo-casts like 'Ad-venturous' for branding and 'TWBERP' for email marketing. The common thread is a tactical, 'in-the-trenches' approach, with agency operators sharing playbooks and internal research.
“Unlike typical interview shows, DTC Podcast is a multi-show feed where agency practitioners host, sharing internal research and playbooks directly from their day jobs. The focus is less on 'who' is being interviewed and more on 'what' works right now, with a recurring 'All Killer, No Filler' ethos.”
Who hosts this show
DTC Podcast is a media company that produces the DTC Newsletter and a podcast feed for direct-to-consumer marketers and entrepreneurs. The content, largely produced by the team at the Pilothouse marketing agency, focuses on sharing directly applicable, tactical information about how e-commerce brands achieve hyper-growth. The podcast feed is a multi-show network, combining a main interview series with specialized solo-casts on specific marketing disciplines.
Credentials & credits
- Eric Dyck: Host, CEO and Founder of iStack Training, veteran performance marketer.
- Kyle Hitchcox: Founding partner at Pilothouse, co-founder of the DTC Newsletter.
- Aves Valerio: Host of 'Ad-venturous', marketing strategist.
- Jordan Gordon: Host of 'TWBERP', email and retention marketing specialist.
Other ventures
- DTC Newsletter (parent media company)
- Pilothouse (affiliated marketing agency)
- Ad-venturous (spinoff branding podcast)
- TWBERP (spinoff email marketing podcast)
What kind of podcast
When new episodes drop
- 01
- 02Why Your Audience Sees a Different InternetJun 25, 2026 · 51s
- 03The AI Question Every Marketer Should Be AskingJun 25, 2026 · 54s
- 04Ep 60: Air Game vs. Ground Game: A Better Way to Build BrandsJun 25, 2026 · 25 min
- 05Ep 92: 2026 Segmentation Research: What We Changed and WhyJun 23, 2026 · 22 min
- 06Ep 622: How Outway Runs Canada and the US as Two Separate BusinessesJun 22, 2026 · 43 min
- 07Ep 621: Anything is possible now – The AI Creative StackJun 19, 2026 · 17 min
- 08Ep 59: Apple's Think Different Campaign: Legacy Brand MarketingJun 18, 2026 · 30 min
Notable episodes
- 01Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping
A classic example of the show's agency-led, tactical deep-dive format on a critical but often ignored topic.
- 02Ep 60: Air Game vs. Ground Game: A Better Way to Build Brands
Showcases the network's specialized content, applying a novel political framework to brand strategy in the 'Ad-venturous' sub-show.
- 03Ep 92: 2026 Segmentation Research: What We Changed and Why
Highlights the 'show-your-work' ethos of the 'TWBERP' sub-show by sharing internal agency research and the resulting strategic changes.
What you'll be asked on this show
On the main 'DTC Podcast' interview show, the host (often Eric Dyck) typically opens with a broad, topical question connecting a current industry trend to the guest's specific expertise. He probes for tactical details with direct questions about process, tools, and actionable advice ('Are there any feed management tools you'd shout out?'). Technical jargon is often clarified for the audience, and the conversation is guided toward practical takeaways for marketers.
The feed features multiple formats. The main 'DTC Podcast' is a guest interview show, frequently hosted by Eric Dyck, focusing on tactical breakdowns. Other shows like 'Ad-venturous' (with Aves Valerio) and 'TWBERP' (with Jordan Gordon) are solo-narrative deep dives on branding and email, respectively. The unifying style is practical, fast-paced, and focused on actionable advice.
Questions the host keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
industry
2- Q.01
“Are advertisers seeing the same challenges on Google as they are on Meta right now?”
The host often opens by connecting the guest's expertise to a broad, current industry pain point.
- Q.02
“What were the most exciting things that came out of the Google Marketing Live event?”
Asks for a high-level summary of a key industry event to ground the conversation.
future
1- Q.01
“Why is the future of search 'keywordless'?”
Probes a provocative, forward-looking statement to unpack its strategic implications.
technique
1- Q.01
“What does a technical term like 'AI demand capture' mean in this context?”
Frequently pauses to define industry jargon for the broader marketing audience.
process
2- Q.01
“What results do you see when a brand is featured in an AI summarized query?”
Pushes for data-driven insights on the real-world impact of new technologies.
- Q.02
“Is auditing your feed a perfect job for an LLM like Claude or Gemini?”
Connects established marketing processes to the potential of new AI tools.
advice
2- Q.01
“Is optimizing your feed just metadata diligence, or are there other dimensions?”
Drills down into a topic to understand the specific, actionable steps involved.
- Q.02
“Are there any specific feed management tools you would recommend?”
Directly asks for actionable tool and software recommendations for the audience.
Signature segments
- · All Killer, No Filler (Tagline)
- · Multi-show Network Feed
- · Agency-led Tactical Breakdowns
- · Internal Research Deep Dives
- · Spinoff shows: 'Ad-venturous' & 'TWBERP'
Topics covered repeatedly
Who gets booked here
For the main interview show, guests are typically channel experts (like heads of Google or Meta at an agency), brand operators, or other agency specialists who can provide a granular breakdown of a specific marketing tactic or strategy.
- Dougie Bedellon Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)
- Taylor Fraseron Ep 622: How Outway Runs Canada and the US as Two Separate Businesses
- Braydon from Pilothouseon Ep 621: Anything is possible now – The AI Creative Stack
Where to find this show
Audience & reach
The primary sponsor is Pilothouse, the marketing agency where many of the hosts and guests work. The podcast and newsletter serve as a primary content marketing channel for the agency, showcasing their expertise to attract and close new clients.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who is the host of the DTC Podcast?
- The DTC Podcast is a media network with multiple shows and hosts, primarily from the Pilothouse marketing agency. Eric Dyck is a frequent host of the main interview show, while Aves Valerio and Jordan Gordon host the spinoff shows 'Ad-venturous' and 'TWBERP', respectively.
- Is the podcast still running?
- Yes, the feed publishes multiple new episodes per week across its different shows.
- What is the format of the show?
- It's a multi-show feed. It includes the main 'DTC Podcast' (guest interviews), 'Ad-venturous' (a solo narrative show on branding), and 'TWBERP' (a solo narrative show on email and retention marketing).
- What is Pilothouse?
- Pilothouse is a full-funnel performance marketing agency that is heavily featured on the podcast. Many of the hosts and guests are Pilothouse employees, and the podcast serves as a major content marketing channel for the agency.
- Where can I listen to the podcast?
- Episodes are available on the DTC Podcast YouTube channel, Spotify, and Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]DTC Podcast - Apple Podcastspodcasts.apple.com
- [02]Direct To Consumer Newsletterdirecttoconsumer.co
- [03]Pilothouse Digital Marketing Agencypilothouse.co
- [04]Ep 508: How to Scale an Agency: Kyle Hitchcox on Pilothouse's Marketing, Sales, and Content Strategyyoutube.com
- [05]Eric Dyck - CEO and Founder of iStack Trainingideamensch.com
- [06]DTC Podcast | 35 Best Direct To Consumer Podcastspodcasters.spotify.com
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