Down 2 Business Podcast

“Can you tell us about yourself and what brings you on the podcast today?”

This is his standard opening question to let the guest introduce themselves and their story.

“How did your interest in this industry or your specific craft first come about?”

Used early in the conversation to understand the guest's personal origin story and motivations.

“What was an initial bump in the road or obstacle you had to overcome?”

This question frames the guest's journey around early challenges and resilience.

“When you faced a major setback, did you ever consider quitting or closing up shop?”

He asks this to explore the guest's mindset and motivation during their lowest points.

“Can you explain the difference between [Concept A] and [Concept B] for the audience?”

A signature technique used to break down complex topics like patents vs. trademarks for a general business audience.

“At what point in their journey should an entrepreneur think about [getting a patent, hiring a CFO, etc.]?”

He asks this to provide listeners with actionable advice on timing and strategy.

“What does a successful [exit, outcome] look like from a business owner's perspective?”

This question seeks to define key entrepreneurial goals and what success actually means.

“What are some common struggles or pain points your clients have when they first come to you?”

This question helps identify the core problems that the guest's business or expertise solves.

“What's the most common objection or pushback you hear from potential clients?”

This surfaces the real-world friction and skepticism guests face in their field.

“Do you have a specific type of client or audience you're looking to work with?”

Often asked later in the interview to help the guest define their target market for the listeners.

“What commonalities have you found among the people you work with?”

This question is used to identify patterns and trends within the guest's specific niche or client base.