deepfeed Podcast
An agency co-founder interviews creators and marketers on the art of building brands and audiences on social media.
A video podcast exploring brand-building through the lens of the modern creator economy. Hosted by an agency owner, the show mixes interviews with successful creators and industry experts with occasional solo episodes that break down specific marketing frameworks. It's a practical, in-the-weeds look at how to turn social media activity into a sustainable business.
“Unlike purely journalistic or influencer-hosted shows, deepfeed is grounded in the host's direct experience running a social media agency. This brings a client-service and business-objective framework to conversations about creative work and audience growth.”
Who hosts this show
deepfeed is hosted by Winter Mendelson, the founder and CEO of Posture Media, a social-first creative studio in New York. With a background that started in magazine publishing, Winter now specializes in helping brands connect with audiences through strategy and content. They have given over 100 presentations globally on branding, media, and diversity in advertising.
Credentials & credits
- Founder & CEO, Posture Media
- Founder & Editor in Chief, Posture Magazine (former)
- Speaker on branding, marketing, and media
- Judge, Parsons School of Design & Pratt Institute
Other ventures
- Posture Media (social media & branding agency)
- Creative Commerce (weekly newsletter)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01The complete, oh sh*t guide to social media marketing 2025May 26, 2025 · 5 min
- 02Meet the snowboarder building the next Patagonia | Tommie BennettMar 6, 2025 · 57 min
- 03Lessons on branding every visionary must know | Debbie MillmanJan 14, 2025 · 58 min
- 04deepfeed after dark: launching a video podcast in 2024Dec 20, 2024 · 1h 00m
- 05The Business of Art with Shantell MartinNov 28, 2024 · 1h 00m
- 06The perfection myth: why ‘good enough’ wins on Instagram | Brock JohnsonNov 15, 2024 · 1h 10m
- 07How this makeup artist built a personal brand that wins clients & brand dealsOct 23, 2024 · 1h 34m
- 08The untapped power of crowdfunding, with Kickstarter’s Brett DashevskyOct 15, 2024 · 50 min
Notable episodes
- 01Lessons on branding every visionary must know | Debbie Millman
A deep dive with a design and branding legend, exploring foundational concepts like 'deliberate differentiation' and the ethics of brand advocacy.
- 02Meet the snowboarder building the next Patagonia | Tommie Bennett
A case study of a modern creator-entrepreneur, detailing the transition from a traditional career to building a multi-faceted business online.
- 03The complete, oh sh*t guide to social media marketing 2025
A solo episode from the host that clearly lays out their agency's core 'Reach, Retain, Convert' framework, serving as a perfect introduction to the show's strategic mindset.
What you'll be asked on this show
Winter opens interviews by referencing a guest's specific work, past quotes, or a pivotal career moment to establish their core philosophy. Questions are direct and often process-oriented, seeking to uncover the 'how' behind the guest's success (e.g., 'How would you approach...?'). They frequently probe for more detail with follow-ups that ask for concrete examples or a breakdown of the guest's financial or strategic model. The style is less about flowing conversation and more about methodically extracting actionable insights and frameworks.
The show is primarily a one-on-one video interview format, with the host and guest in a studio setting. The host, Winter, also records solo, direct-to-camera episodes that function as tactical guides. A recurring 'deepfeed after dark' series features more informal, behind-the-scenes conversations with the production team.
Questions the host keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
craft
2- Q.01
“What do you mean by your definition of [a core concept you're known for]?”
Often used as an opening question to ground the conversation in the guest's foundational ideas.
- Q.02
“How do you differentiate your strategy for long-form vs. short-form video?”
Asks creators to detail their tactical decisions across different content formats and platforms.
origin
1- Q.01
“What inspired you to launch [your company or project]?”
This question is used to establish the origin story and motivation behind the guest's main venture.
process
3- Q.01
“How has your approach to [your craft] evolved over the past few years?”
Probes for changes in the guest's process, especially in response to industry shifts like social media.
- Q.02
“How do you approach [a specific task] in your work with clients?”
Aimed at experts who provide services, this question seeks to reveal their practical, step-by-step process.
- Q.03
“How do you define 'performing well' or know when content is successful?”
This pushes guests to share the specific metrics they use to evaluate their own work.
money
2- Q.01
“Where does the majority of your revenue come from?”
A direct question to get a clear breakdown of a creator's or business's financial model.
- Q.02
“What does an ideal brand partnership look like for you?”
This question uncovers a creator's criteria and strategy for monetization through brand deals.
values
1- Q.01
“How do you decide which clients or projects to say no to?”
This question explores the guest's business ethics and personal values.
controversy
1- Q.01
“How can a brand approach [a sensitive topic] without seeming opportunistic?”
Posed to guests to address the challenges and ethics of modern, values-driven marketing.
mindset
1- Q.01
“Where do you look for inspiration?”
A classic question to understand a guest's creative inputs and influences.
personal
1- Q.01
“How has your life changed personally, and are you happier now?”
Used after discussing business success to explore the personal impact of a major career transition.
Signature segments
- · Creative Commerce newsletter plug
- · deepfeed after dark (behind-the-scenes series)
Topics covered repeatedly
Who gets booked here
Guests are a mix of established industry legends like designer Debbie Millman and new-guard creator-entrepreneurs like snowboarder Tommie Bennett. The common thread is that they have successfully built a brand, business, or significant audience through their creative and strategic efforts.
- Tommie Bennetton Meet the snowboarder building the next Patagonia | Tommie Bennett
- Debbie Millmanon Lessons on branding every visionary must know | Debbie Millman
- Shantell Martinon The Business of Art with Shantell Martin
- Brock Johnsonon The perfection myth: why ‘good enough’ wins on Instagram | Brock Johnson
- Karol Rodriguezon How this makeup artist built a personal brand that wins clients & brand deals
- Brett Dashevskyon The untapped power of crowdfunding, with Kickstarter’s Brett Dashevsky
Where to find this show
Audience & reach
The podcast is a marketing channel for the host's primary business, the social media agency Posture Media. Sponsorship mentions are for the host's own agency, their weekly 'Creative Commerce' newsletter, and related workshops, indicating the show is designed to attract clients and build authority.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- What is the host's real name?
- The host is Winter Mendelson (they/them).
- Is the podcast still active?
- Yes, the podcast published episodes throughout 2024 and into 2025.
- What is the format of the show?
- It's primarily a one-on-one video interview show, with occasional solo episodes from the host and informal 'after dark' episodes with the production team.
- How can I pitch a guest for the podcast?
- The podcast provides a public contact email: [email — gated].
- Where can I listen to the podcast?
- deepfeed is a video podcast available on YouTube, with audio versions on Spotify and Apple Podcasts.
- What is Posture Media?
- Posture Media is the host's social media and branding agency, which specializes in strategy, content creation, and design for brands.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websitedeepfeedpodcast.com
- [02]About — Winter Mendelsonwintermendelson.com
- [03]Posture Media | Social Media Agency NYCposturemedia.com
- [04]Creative Commerce Newslettercreative-commerce.beehiiv.com
- [05]deepfeed Podcast on YouTubeyoutube.com
- [06]Speaker Details: Right The Ratio - Swoogoweb.archive.org
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