Black Rifle Coffee Podcast
The official podcast of the Black Rifle Coffee brand, featuring its founders and friends in long-form conversations with guests from the military and veteran community.
This is an explicit extension of the Black Rifle Coffee brand, a content marketing play that feels more like a clubhouse conversation than a structured show. It uses a rotating cast of hosts from within the BRCC ecosystem to interview fellow veterans, entrepreneurs, and figures from their world about their life stories, careers, and crafts. The tone is casual, masculine, and deeply rooted in military/veteran culture.
“Unlike other veteran-hosted podcasts, this show is an explicit extension of a major brand, using its own founders and employees as a rotating cast of hosts. The conversations are less about tactical breakdowns and more about the post-service lives, businesses, and personal histories of its guests.”
Who hosts this show
The official podcast of Black Rifle Coffee Company, hosted primarily by founder Evan Hafer and brand personality Logan Stark, with a rotating cast of co-hosts from the BRCC ecosystem. The show features unfiltered stories and long-form interviews with guests from the military, veteran, and entrepreneurial communities. It serves as a behind-the-scenes look at the brand, its history, and the people connected to it, with regular appearances by co-founders Mat Best and Jarred Taylor.
Credentials & credits
- Evan Hafer: Founder & Executive Chairman of BRCC, former U.S. Army Green Beret (19th Special Forces Group), CIA contractor.
- Logan Stark: VP of Media for BRCC, former U.S. Marine Corps Scout Sniper, filmmaker ('For the 25').
- Mat Best: Co-founder & Chief Branding Officer of BRCC, former U.S. Army Ranger (2nd Ranger Battalion), CIA contractor, author.
- Jarred Taylor: Co-founder of BRCC, former U.S. Air Force TACP (Tactical Air Control Party Specialist).
Other ventures
- Article 15 Clothing (Mat Best, Jarred Taylor)
- Leadslingers Spirits (Mat Best, Jarred Taylor)
- Drinkin' Bros Podcast (Mat Best)
- MBest11x YouTube Channel (Mat Best, Jarred Taylor)
- Coffee or Die Magazine (Logan Stark)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Why Food Security Is National Security | BRCC #369Mar 18, 2026 · 1h 25m
- 02Henry Sledge Reveals The Full "Old Breed" Story | BRCC #368Mar 9, 2026 · 1h 05m
- 03How AG Built Toehold Flip Flops | BRCC #367Feb 27, 2026 · 1h 40m
- 04Medal of Honor Recipient Returns to the Marines: Why Dakota Meyer Reenlisted at 37Feb 18, 2026 · 1h 12m
- 05From CIA Warzones to Psychedelic Healing | BRCC #365Feb 12, 2026 · 2h 29m
- 06Survival Hunting and Purpose with Adam Greentree | BRCC #364Feb 3, 2026 · 1h 10m
- 07Actors of The Pacific | BRCC #363Dec 21, 2025 · 51 min
- 08Bringing Hunting Back to Adventure with Jason Vincent & Baker Leavitt | BRCC #362Dec 15, 2025 · 1h 59m
Notable episodes
- 01Henry Sledge Reveals The Full "Old Breed" Story | BRCC #368
A deeply personal story behind one of the most important WWII memoirs, told by the author's son who is continuing his father's legacy.
- 02How AG Built Toehold Flip Flops | BRCC #367
A wild life story of a violent upbringing, prison, and entrepreneurial obsession that far exceeds a typical business podcast.
- 03Why Food Security Is National Security | BRCC #369
A detailed look at the American beef industry from a veteran-owned business, connecting food supply chains to national interest.
What you'll be asked on this show
The interview style varies slightly with the host but generally follows a loose, conversational arc. Hosts like Logan Stark and Evan Hafer often open by establishing a personal connection or a broad topic before diving into a guest's origin story. They probe using direct, often informal questions ("How do you not go to high school?") and active listening, allowing guests to tell long, uninterrupted stories. Follow-ups are typically clarifying questions based on the guest's narrative rather than challenging pushback. The conversations frequently circle back to shared military or veteran experiences, which serves as a foundation for rapport.
The show features a rotating cast of hosts, primarily founder Evan Hafer and brand director Logan Stark. The format is a casual, long-form interview, often exceeding an hour, with a conversational and informal tone. Hosts frequently connect with guests over shared military experiences and a veteran-centric worldview.
Questions the host keeps coming back to
14 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
2- Q.01
“Can you give us the full story on the 'why' behind this new [project/book]?”
This question is used early on to establish the origin and purpose of a guest's main work or reason for being on the show.
- Q.02
“How did you get into the [guest's industry] game?”
A direct, informal way the hosts ask for a guest's career origin story, particularly for entrepreneurs.
backstory
2- Q.01
“What were you doing while normal people were going to high school?”
A playful, direct question used to explore a guest's non-traditional backstory or upbringing.
- Q.02
“He chose to go the enlisted route, he didn't have to do that?”
Used to confirm and highlight a key, character-defining life choice made by the subject of discussion.
personal
4- Q.01
“How do you not go to high school?”
A blunt, disarming follow-up question used to elicit the specific details of an unusual life story.
- Q.02
“Did you learn anything about your dad in doing your own book that you didn't know before?”
Asks about personal discovery through the process of creation, especially for guests with a family connection to their work.
- Q.03
“Did you yourself get to reconnect with [a person] in a lot of ways through this process?”
Explores the personal and emotional impact that completing a major project had on the guest.
- Q.04
“It's your last meal. What's your ideal [product], process, and cook?”
Asks for an expert's ultimate personal preference to reveal their core values about their craft.
relationships
1- Q.01
“Did you ever have interactions with any of the guys that he served with?”
Seeks to connect a guest to the historical figures or community surrounding their story.
mindset
2- Q.01
“Do you think you've been that way with whatever you've been interested in?”
Probes whether a guest's specific intense trait, like obsession, is a lifelong personality pattern.
- Q.02
“What did you really like about it at first?”
Seeks to uncover the initial motivation and emotional driver behind a guest's major career change.
money
1- Q.01
“How much of your business is direct-to-consumer now?”
A direct, practical question to clarify a guest's business model and strategy.
controversy
1- Q.01
“Are you buddies with those guys, or is there beef in the beef business?”
A joking way to ask about competition with other known players in the guest's industry.
craft
1- Q.01
“Do you buy into the [specific industry practice] stuff?”
A way to gauge an expert's opinion on a common or debated technique within their craft.
Signature segments
- · High-energy intro sequences
- · In-studio coffee drinking
- · Rotating hosts from the BRCC brand
- · Frequent discussion of military service
- · Unfiltered, long-form conversations
Topics covered repeatedly
Who gets booked here
Guests are typically veterans who have become entrepreneurs, authors, or notable figures in their own right. The show also books people connected to military history and culture, such as authors, actors, and the children of historical figures.
- Greg Putnamon Why Food Security Is National Security | BRCC #369
- Henry Sledgeon Henry Sledge Reveals The Full "Old Breed" Story | BRCC #368
- AG Gregoroffon How AG Built Toehold Flip Flops | BRCC #367
- Dakota Meyeron Medal of Honor Recipient Returns to the Marines: Why Dakota Meyer Reenlisted at 37
Where to find this show
Audience & reach
The podcast is a primary marketing vehicle for Black Rifle Coffee Company; its own products, like the "Exclusive Coffee Subscription," are the main sponsors advertised.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
o•••@•••.com+•• ••• ••• ••••Free: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who hosts the podcast?
- The primary hosts are Black Rifle Coffee Company founder Evan Hafer and VP of Media Logan Stark, but other BRCC figures like Mat Best and Jarred Taylor frequently co-host.
- Is this an official Black Rifle Coffee Company show?
- Yes, it is the official podcast of the Black Rifle Coffee Company.
- What is the podcast's format?
- It's a long-form interview show featuring a casual, conversational style with guests from the military, veteran, and entrepreneurial communities.
- Is the podcast still running?
- Yes, based on recent episode dates, it is actively releasing new content.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and Podbean.
- What kind of guests appear on the show?
- Guests are typically veterans who have become entrepreneurs, authors, or other notable figures, as well as people connected to military history and culture.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Black Rifle Coffee Company - Our Storyblackriflecoffee.com
- [02]Black Rifle Coffee Podcast - Podbeanblackriflecoffeepodcast.podbean.com
- [03]Management Team - Black Rifle Coffee Company (BRCC)ir.blackriflecoffee.com
- [04]Logan Stark | Coffee or Diecoffeeordie.com
- [05]Mat Best - Wikipediaen.wikipedia.org
- [06]How Jarred “JT” Taylor Went From TACP to Media and Coffee Mogulcoffeeordie.com
- [07]Evan Hafer Biography - All American Speakersallamericanspeakers.com
Podcasts like Black Rifle Coffee Podcast
The History Guy: History Deserves to Be Remembered
A history storyteller who narrates short, engaging videos about forgotten events and figures, typically in 15 minutes or less.
Silicon Valley Girl
Silicon Valley Girl
An entrepreneur interviews the founders and scientists building the next wave of AI to uncover practical strategies for career and business growth.
The Arena
The Arena
A daily sports debate show where 3-time NBA All-Star Gilbert Arenas and a panel of former pros give unfiltered takes on basketball news.
Backstage with Millionaires
Pankaj Chauhan
A weekly news show and documentary-style channel breaking down the biggest stories and trends in the Indian startup and venture capital ecosystem.
Thomas Brush
Thomas Brush
A podcast for aspiring indie game developers, hosted by a solo dev who interviews peers about the practical and emotional journey of making games.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Donovan Sharpe
Donovan Sharpe
A confrontational live-stream show focused on dating, masculinity, and current events from a "Red Pill" perspective.
Rusty Quill Podcasts
Rusty Quill Podcasts
A network feed from a London-based production house specializing in full-cast speculative fiction and horror audio dramas.