Authority Hacker Podcast
Hosted by Authority Hacker
Two veteran online marketers document their pivot to AI, showing how they use tools like Claude to automate the 'boring' parts of their business.
A workshop-style podcast where two business partners, Gael Breton and Mark Webster, navigate the shift to an AI-driven business in real-time. They've moved on from their previous focus on SEO and now use the show to test, build, and even audit each other's AI workflows live on air. Episodes are dense with screen-sharing and practical demonstrations, focusing on automating internal, 'boring' tasks like customer support and data analysis rather than just flashy content creation.
“Unlike many marketing podcasts, Authority Hacker is radically transparent about their own business systems, showing their actual workflows, databases, and even internal debates. Their focus on 'automating the boring stuff' is a direct counter-narrative to the social media hype around AI-generated content.”
Who hosts this show
Hosted by Gael Breton and Mark Webster, the Authority Hacker Podcast is a transparent, hands-on look at using AI and automation for business growth. After a decade focused on SEO and affiliate marketing, the co-founders are now documenting their own business pivot, sharing the exact AI systems they build and use to automate operations, marketing, and more. They test everything first, focusing on practical workflows over industry hype.
Credentials & credits
- Co-founders of Authority Hacker (2014-present)
- Gael Breton: AI Strategist, former agency owner
- Mark Webster: Manages marketing and operational systems
- Mark Webster: Master's in Business Studies, University of Edinburgh
- Gael Breton: Business degree from HKUST, Marketing degree from NEOMA
- Featured in: Ahrefs, HubSpot, Entrepreneur, Search Engine Journal
Other ventures
- Authority Hacker (online education company)
- AI Accelerator (community and course)
- Learn Claude Code (course)
- Higher Click (digital marketing agency, co-founded and sold)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01Automate the Boring Stuff for Your Business #shortsJun 20, 2026 · 30s
- 02Personalized Service Beats Generic Offers #shortsJun 19, 2026 · 25s
- 03Reactivate Lost Customers with Simple Automation #shortsJun 18, 2026 · 19s
- 04AI Database Magic: Automate Revenue with 3 Prompts! #shortsJun 17, 2026 · 1 min
- 05What a Real AI Business Looks Like (No Hype)Jun 10, 2026 · 48 min
- 06Dynamic Workflows: AI agents tackling complex tasks #shortsJun 4, 2026 · 59s
- 07What Actually Changed In Claude Opus 4.8May 29, 2026 · 41 min
- 085 Months Of Claude Code (As A Business Owner)May 21, 2026 · 50 min
Notable episodes
- 01What a Real AI Business Looks Like (No Hype)
A clear demonstration of the show's core thesis: using AI for 'boring' internal systems like support bots and customer churn analysis, not just flashy content.
- 025 Months Of Claude Code (As A Business Owner)
Exemplifies the show's hands-on, transparent style as one co-founder publicly audits and critiques the other's AI workflow, providing specific, actionable advice.
- 03What Actually Changed In Claude Opus 4.8
Showcases their process of testing new AI models for practical business use, comparing the outputs for marketing tasks and explaining the concept of AI 'taste'.
What you'll be asked on this show
This is a co-hosted show without guest interviews. The format consists of a conversational deep-dive between hosts Gael Breton and Mark Webster, often involving live screen-sharing and auditing of each other's work. The dialogue is focused on building and analyzing their own business's AI systems.
This is a two-host discussion show, not an interview-based format. The hosts, Gael Breton and Mark Webster, often adopt a teacher/student or auditor/auditee dynamic, using heavy screen-sharing to walk through the tools and systems they're discussing. Episodes are structured around specific, practical applications of AI.
Signature segments
- · Auditing each other's workflows live on air
- · Testing AI on real business tasks
- · Focusing on 'boring' internal automations
- · Vibe coding
Topics covered repeatedly
Where to find this show
Audience & reach
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of the Authority Hacker Podcast?
- The podcast is hosted by Gael Breton and Mark Webster, the co-founders of the online education company Authority Hacker.
- What is the podcast's format?
- It's a co-hosted discussion show, not an interview podcast. The hosts often share their screens to demonstrate and audit the AI tools and business systems they are building.
- Is the podcast still focused on SEO and affiliate marketing?
- No, the show has pivoted. While the archive contains SEO content, the current focus is on using AI and automation for business owners and marketers.
- Do they have guests on the show?
- No, the show is a conversation between the two co-hosts, Gael Breton and Mark Webster.
- Where can I listen to the podcast?
- The podcast is available on major platforms like YouTube, Spotify, and Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About Us | Authority Hackerauthorityhacker.com
- [02]Authority Hacker Podcast | Podchaserpodchaser.com
- [03]Podcast | Authority Hackerauthorityhacker.com
- [04]Gael Breton | Authority Hackerauthorityhacker.com
- [05]Mark Webster | Authority Hackerauthorityhacker.com
- [06]Interview With Mark Webster, Co-Founder of Authority Hackercloudways.com
- [07]Gael Breton and Mark Webster's Authority Hacker Reviewippei.com
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