AM/PM Podcast
A tactical podcast from the Helium 10 team for e-commerce sellers looking to scale on Amazon, Walmart, and TikTok Shop.
This is the content marketing arm of the Helium 10 software suite, framed as a tactical guide for online sellers. It operates in a dual format: one part is a weekly news roundup show called 'The Weekly Buzz,' which covers platform changes and current events. The other part consists of longer, workshop-style interviews with e-commerce operators and consultants, often using specific case studies to break down strategies for listing optimization, advertising, and growth.
“The show's direct affiliation with a major software tool, Helium 10, gives it a unique 'from the source' perspective on data and strategy. Its hybrid format of weekly news and deeper interviews serves both the immediate tactical needs and long-term strategic interests of sellers.”
Who hosts this show
Hosted by Helium 10’s Bradley Sutton, with co-hosts Carrie Miller and Shivali Patel, the AM/PM Podcast provides actionable strategies, real-world experiments, and industry news for online sellers. The show dives deep into the mechanics of selling on Amazon FBA, Walmart, and TikTok Shop. Episodes alternate between long-form interviews with industry experts and a fast-paced weekly news segment, "The Weekly Buzz," keeping listeners current on the ever-changing e-commerce landscape.
Credentials & credits
- Bradley Sutton: VP of Education and Strategy at Helium 10.
- Carrie Miller: Principal Brand Evangelist at Helium 10 and a 7-figure e-commerce seller.
- Shivali Patel: Senior Brand Evangelist at Helium 10 and self-published author.
- Bradley Sutton: Host of the Serious Sellers Podcast.
- Bradley Sutton: Launched over 400 products as an e-commerce consultant.
- Shivali Patel: Founder of LIVIVACE, a mind & body wellness company.
Other ventures
- Helium 10 (Parent Company)
- Serious Sellers Podcast (Bradley Sutton)
- LIVIVACE (Shivali Patel)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02#532 - Amazon Image and Listing StrategiesJun 20, 2026 · 46 min
- 03#531 - Amazon REDUCING Fees? | TikTok Shop Expansion in EU | Weekly Buzz 6/18/26Jun 18, 2026 · 19 min
- 04#530 - Top 10 Completely Unique Amazon & TikTok Shop Strategies – Part 5Jun 13, 2026 · 31 min
- 05
- 06#528 - Amazon Prime Day Advertising PlaybookJun 6, 2026 · 38 min
- 07
- 08#526 - Stop Believing Nonsense on Amazon Rufus (Alexa For Shopping)!May 30, 2026 · 31 min
Notable episodes
- 01#532 - Amazon Image and Listing Strategies
Features a workshop-style panel with three experts breaking down a real-world case study on using AI and split testing for listing images.
- 02#533 - Day 1 of Prime Day Event Results, New EU Import Rules & Amazon Accelerate | Weekly Buzz 6/24
A representative 'Weekly Buzz' episode that delivers timely news, such as Prime Day sales figures and new EU import rules, essential for active sellers.
- 03#531 - Amazon REDUCING Fees? | TikTok Shop Expansion in EU | Weekly Buzz 6/18/26
Covers significant platform updates like Amazon's New Selection Program fee changes and TikTok Shop's European expansion, showing the show's focus on breaking news.
What you'll be asked on this show
In interview episodes, particularly panels, Bradley Sutton acts as a facilitator. He often grounds the conversation in a concrete case study, asking specific, practical questions directed at each expert based on their specialty. He encourages guests to respond to each other's points, fostering a collaborative, workshop-like atmosphere. The focus is less on personal backstories and more on deconstructing 'how-to' processes and actionable strategies.
The show has two main formats. Mid-week episodes are typically long-form interviews or panel discussions led by Bradley Sutton. Friday episodes are "The Weekly Buzz," a co-hosted news roundup covering the latest updates for sellers. The overall tone is practical and tool-centric, frequently referencing Helium 10 features to illustrate strategies.
Questions the host keeps coming back to
8 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“Can you introduce yourselves and share your experience in the industry?”
Used to open panel discussions and establish guest credibility for the audience.
process
3- Q.01
“Did you use a photoshoot or all AI for the images, and what was your process?”
Asks for the specific creative methodology behind a case study example.
- Q.02
“Do you always suggest photography, or do you use a hybrid model?”
Pits different expert strategies against each other to explore tactical nuances.
- Q.03
“What's the difference between the main image stack and A+ Content?”
Seeks clarification on fundamental e-commerce terms for the audience's benefit.
advice
3- Q.01
“Why did you make four different versions of the main image?”
Used to introduce and explain a core tactical concept like split testing.
- Q.02
“What's your best 30-second strategy for a brand storefront page?”
A signature move to elicit a quick, actionable tip from an expert.
- Q.03
“What are you going to do about the new title changes?”
Engages the audience and co-hosts on a recent, pressing industry news topic.
industry
1- Q.01
“Are you already doing TikTok shop in Europe?”
Gauges audience and co-host adoption of new market expansions.
Signature segments
- · The Weekly Buzz
- · Training Tip of the Week
- · Let's see what's buzzing
- · How cool is that? Pretty cool I think.
- · The 'AM/PM' name explanation intro
Topics covered repeatedly
Who gets booked here
The show books e-commerce agency founders, software creators, and expert consultants who can provide specific, data-driven advice on topics like listing optimization, advertising, and logistics.
- Daniela Bolzmannon #532 - Amazon Image and Listing Strategies
- Justin Chenon #532 - Amazon Image and Listing Strategies
- Kamaljit Singhon #532 - Amazon Image and Listing Strategies
- Destaney Wishonon #528 - Amazon Prime Day Advertising Playbook
Where to find this show
Audience & reach
The podcast is primarily sponsored by its parent company, Helium 10, and frequently promotes its software subscriptions with discount codes. Other e-commerce service providers, like Pacvue, also sponsor episodes.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
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People also ask
- Who are the hosts of the AM/PM Podcast?
- The main host is Bradley Sutton, with co-hosts Carrie Miller and Shivali Patel. All are part of the Helium 10 team.
- What is the podcast's format?
- It's a hybrid show. Mid-week episodes are interviews or panels on e-commerce strategy, while Friday episodes are a 'Weekly Buzz' news roundup.
- Is the podcast still running?
- Yes, it releases new episodes multiple times a week.
- Who is this podcast for?
- It's for e-commerce sellers on Amazon, Walmart, and TikTok Shop who want actionable advice and the latest industry news.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, and other major podcast platforms.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]AM/PM Podcast - YouTubeyoutube.com
- [02]AM/PM Podcast - Official Websiteampmpodcast.com
- [03]Bradley Sutton - Helium 10helium10.com
- [04]Carrie Miller - Helium 10helium10.com
- [05]Shivali Patel - Helium 10helium10.com
- [06]Helium 10 Official Websitehelium10.com
- [07]AM/PM Podcast - Apple Podcastspodcasts.apple.com
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