All Things Design
A podcast where an Australian design consultant shares frameworks and interviews senior leaders on the business of building effective product teams.
This show operates in two distinct formats: solo deep-dives and executive interviews. In solo episodes, host Joe Woodham presents direct-to-camera talks on common dysfunctions he's seen in product teams, often structured around '5 Patterns' or '5 Conditions'. The interview episodes are long-form conversations with senior design leaders from companies like Atlassian and Culture Amp, exploring the operational challenges of scaling design, proving ROI, and aligning with business goals.
“Its blend of actionable, framework-based solo episodes derived from the host's active consulting work and candid interviews with high-level design executives sets it apart. The focus is less on the craft of design and more on the operational and strategic challenges of making design effective within a corporate environment.”
Who hosts this show
All Things Design is hosted by Joe Woodham, the Founder and CEO of Australian UX and service design consultancy, Torii Consulting. Drawing on over 15 years of experience working with major companies like NAB, Coles, and Telstra, Woodham unpacks how design drives business outcomes. The show mixes solo episodes based on his consulting frameworks with long-form interviews with design leaders from prominent tech companies, focusing on the intersection of design, business, and technology.
Credentials & credits
- Founder & CEO at Torii Consulting
- 15+ years experience in design and recruitment
- Worked with enterprise clients including NAB, Coles, Telstra, Bupa, Redbubble, and Australia Post.
Other ventures
- Torii Consulting
What kind of podcast
When new episodes drop
- 01Why Your Best Designers Keep Quitting (It’s Not the Money)May 6, 2026 · 11 min
- 025 Patterns I've Seen Inside 50+ Product Teams (That Nobody Talks About)Apr 30, 2026 · 17 min
- 03Design Systems Are Never Done — Why Great Design Is Always EvolvingOct 31, 2025 · 29s
- 04Measuring Design ROI in B2B: Turning Experience Into Business ImpactOct 30, 2025 · 49s
- 05Why Research Beats Assumption in Product DesignOct 29, 2025 · 32s
- 06When Sales Drive the Roadmap, and UX Pays the Price. With Dave Lim from Culture AmpOct 27, 2025 · 46 min
- 07
- 08
Notable episodes
- 015 Patterns I've Seen Inside 50+ Product Teams (That Nobody Talks About)
A prime example of the host's solo format, distilling his consulting experience into a concise, actionable framework for diagnosing team dysfunction.
- 02When Sales Drive the Roadmap, and UX Pays the Price. With Dave Lim from Culture Amp
A representative interview deep-diving into the practical challenges of scaling a design team in a hypergrowth B2B startup, focusing on process and strategy.
- 03Why Your Best Designers Keep Quitting (It’s Not the Money)
This solo episode clearly articulates the host's core thesis: that the environment, not the talent, is the key to a successful design team.
What you'll be asked on this show
Joe Woodham's interview approach is rooted in his consulting background. He typically opens by asking the guest to establish the 'before' state of their company's design maturity, creating a narrative baseline. His questions are often multi-part, layering context from his own experience before asking the guest to reflect on specific strategic tensions, such as balancing sales-driven features with user experience or justifying design ROI in a B2B context. He consistently probes for the triggers behind key decisions (e.g., "At what point did you implement a design system?") and how a leader's role evolves with company growth.
The show uses a dual format. Solo episodes are tightly scripted monologues with on-screen text summaries and illustrative stock footage. Interview episodes are remote conversations where the host digs into the career history and organizational challenges of his senior-level guests.
Questions the host keeps coming back to
7 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
origin
1- Q.01
“When you joined, was the product already built and engineer-led?”
This opening question establishes the initial state of design maturity and the challenges the guest inherited.
process
3- Q.01
“Did you have to sell the value of design, or was there resistance in the beginning?”
He asks this early to explore the initial cultural hurdles a design leader faced.
- Q.02
“How do you balance the tension between sales-driven features and user retention?”
Probes the strategic trade-offs that are common in product development, especially in B2B.
- Q.03
“At what point in the journey did you decide to implement a design system?”
Pinpoints the specific trigger for a significant operational and strategic decision.
personal
2- Q.01
“What were your biggest frustrations as a designer during the company's rapid growth?”
This question surfaces the personal and professional pain points associated with hypergrowth.
- Q.02
“How has your own role evolved as the company has scaled?”
Connects the company's growth trajectory to the guest's personal career development.
money
1- Q.01
“How do you measure and prove the ROI of design, particularly in a B2B context?”
A core question that directly addresses the business value and justification for design investment.
Signature segments
- · Solo episodes structured around '5 Patterns' or '5 Lessons'
- · Calls-to-action promoting the host's consultancy, Torii
- · Interviews with Director, VP, or SVP-level design leaders
Topics covered repeatedly
Who gets booked here
Guests are typically senior design leaders, holding titles like Director, Head of, or SVP of Design. They come from well-known global or Australian tech companies such as Culture Amp, Atlassian, and UniSuper, and have direct experience with scaling teams and strategy.
- Dave Limon When Sales Drive the Roadmap, and UX Pays the Price. With Dave Lim from Culture Amp
- Brendan Donoghueon Designing for Impact: Brendan Donoghue on ROI, Bold Leadership & Human-Centered Change
- Charlie Suttonon Charlie Sutton on Leading Atlassian’s 600+ Design Team | From Nokia & Silicon Valley to AI Design
Where to find this show
Audience & reach
The podcast is a primary content marketing channel for the host's consultancy, Torii Consulting. The show's topics directly reflect the firm's service offerings, and episodes often include calls-to-action to visit the Torii website or connect with the host on LinkedIn.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
People also ask
- Who is the host of All Things Design?
- The host is Joe Woodham, the founder and CEO of Torii Consulting, a UX and service design consultancy based in Australia.
- What is the format of the podcast?
- The podcast alternates between two formats: solo episodes where the host shares frameworks from his consulting work, and long-form interviews with senior design leaders.
- Is All Things Design still being produced?
- Yes, based on the episode list, new episodes are released on a regular basis.
- Who is the target audience for this podcast?
- The show is aimed at design leaders, product managers, and business leaders involved in building and managing digital product teams.
- Where can I listen to the podcast?
- The podcast is available as a video series on YouTube and on audio platforms like Apple Podcasts.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Joe Woodham on Building Torii Consulting and the Future of UX Design | Ep 262youtube.com
- [02]All things design podcast | Torii Consultingtoriiconsulting.com.au
- [03]Joe Woodham's LinkedIn Profilelinkedin.com
- [04]All Things Design - YouTube Channelyoutube.com
- [05]Talking All Things Design featuring Sharbani Dhar & Joe Woodham // TORIIyoutube.com
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