Abderrazak Yousfi

“Who is [Guest Name] for those who don't know you?”

This is his standard opening to allow the guest to introduce their background and entrepreneurial journey.

“Tell me about your entrepreneurial story from the beginning.”

Used to prompt a chronological narrative of the guest's career path.

“Why did you decide to return to Morocco after your studies abroad?”

A recurring question for guests with international experience, exploring their connection to the local market.

“What was the first money you ever earned?”

He asks this early on to uncover a guest's foundational entrepreneurial spirit.

“What are the franchise entry fees / conditions?”

A practical question to get the specific initial costs for potential franchisees in the audience.

“What is the minimum investment for someone to open a business with you?”

This seeks a clear financial data point for aspiring business owners.

“How much turnover can a franchisee generate in a year?”

This question aims to establish the potential return on investment for his audience.

“How did you raise funds for your startup?”

An open-ended question to explore fundraising strategy and challenges.

“How much money did you raise in your funding round?”

A direct follow-up to get the specific amount of capital raised.

“What's the special offer for the Business+ audience?”

He often asks this near the end to provide a tangible benefit to his viewers.

“What pushed you from a stable career into the startup world?”

This question targets the core motivation behind a guest's decision to become an entrepreneur.

“What is [Company Name] and what do you do?”

A direct question to get the company's elevator pitch and value proposition.

“What's the benefit for me to franchise with you instead of doing it myself?”

He asks this to clarify the unique value proposition of a franchise for potential investors.

“Why did you exit or sell your startup?”

This question explores the strategy and motivation behind a major business decision.

“What's the one piece of advice you wish someone had told you when you started?”

His signature closing question to extract a core lesson for the audience.