Winning With Shopify
Hosted by Winning With Shopify
A UK-based podcast with tactical advice for Shopify store owners, mixing deep-dive interviews with founders and quick, solo strategy episodes.
This is a hands-on playbook for scaling a Shopify business, delivered in two distinct formats. Fridays feature long-form interviews with founders and app partners who have achieved specific, verifiable success (e.g., 500% growth, 65,000 subscribers). Tuesdays offer short, tactical solo episodes from host Nick Trueman, focusing on actionable fixes for things like conversion rates, SEO, and marketing attribution.
“The dual format of deep-dive interviews and quick, tactical solo talks sets it apart. Host Nick Trueman often leverages his own agency experience and builds genuine rapport with guests, referencing prior off-air conversations to ask more insightful, challenging questions about profitability and process.”
Who hosts this show
Winning With Shopify is a twice-weekly podcast hosted by digital marketing veteran Nick Trueman. It offers practical advice for entrepreneurs looking to grow their Shopify store through interviews with successful brand founders, e-commerce experts, and app developers. The show combines long-form interviews with a regular solo segment, "Tuesday Tea Break Talks," which delivers timely tips and updates.
Credentials & credits
- Host of Winning With Shopify Podcast (2020-present)
- Director at Spec Digital (PPC & SEO consultancy)
- Former CEO at Just Ask Parker (Shopify marketing agency)
- Over 15 years of experience in digital marketing and e-commerce
- Sold first digital agency, TrueLine Marketing, in 2013
Other ventures
- Spec Digital
- Just Ask Parker
- Bluebell Railway plc (Volunteer)
What kind of podcast
- Country
- United Kingdom
- Region
- uk
When new episodes drop
- 01How a 32-Year Wholesale Brand Crushed Shopify After COVIDJun 26, 2026 · 39 min
- 02Shopify Growth Strategies – 8 Things You Cannot Afford To NeglectJun 24, 2026 · 20 min
- 03The Shopify Tax Mistake That Could Cost Your Store $40,000Jun 19, 2026 · 22 min
- 04500% Growth in just 12 Months: The Cutter & Squidge Shopify Success StoryJun 12, 2026 · 46 min
- 05Shopify Just Changed E-Commerce Forever with AIJun 9, 2026 · 15 min
- 06She Built a Profitable Shopify Brand Using AI, Fiverr & DeterminationJun 7, 2026 · 29 min
- 075 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.Jun 2, 2026 · 15 min
- 08How 2 CEOs Built 65,000+ Subscription Shopify Stores with @Battlbox & @GoodRanchersMay 29, 2026 · 42 min
Notable episodes
- 01How a 32-Year Wholesale Brand Crushed Shopify After COVID
A compelling case study of a traditional manufacturing business forced to pivot to e-commerce, detailing the balance between B2B and DTC.
- 02Shopify Growth Strategies – 8 Things You Cannot Afford To Neglect
A prime example of the show's solo "Tuesday Tea Break Talks" format, offering a dense, tactical list of strategies for scaling.
- 03The Shopify Tax Mistake That Could Cost Your Store $40,000
Demonstrates how the show tackles complex, technical e-commerce topics like sales tax with an expert guest from a Shopify app partner.
- 04She Built a Profitable Shopify Brand Using AI, Fiverr & Determination
An interview with a solo founder in the early stages, providing a relatable look at the grit required to launch a brand from scratch.
What you'll be asked on this show
Nick Trueman opens interviews with a powerful statistic or accomplishment from the guest's business to immediately establish credibility and frame the conversation. He builds rapport by referencing off-air interactions, such as visiting a factory or going for a run together, which allows for more candid questions. He probes beyond surface-level success, asking pointed questions about financial viability ("How do you make a profit with 27 people touching every garment?") and operational challenges. He often contrasts a guest's current success with their earlier struggles and closes by asking for the best way for listeners to connect with the guest.
The show alternates between two formats: long-form guest interviews and shorter (15-20 min) solo episodes called "Tuesday Tea Break Talks." Host Nick Trueman has a friendly, energetic style and often opens episodes by stating a specific, data-driven hook from the guest's success story. He frequently encourages listeners to subscribe to the channel.
Questions Winning With Shopify keeps coming back to
11 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Winning With Shopify reaches for it.
origin
2- Q.01
“How did you achieve [a specific, impressive metric like 500% growth]?”
This is a signature opening move to hook the listener and frame the guest as an expert with proven results.
- Q.02
“How do you start getting your first few products made and your first customers in the door?”
Used with newer founders to establish the origin story and provide actionable advice for listeners at the beginning of their journey.
personal
1- Q.01
“How scary was it to make a major pivot in your business?”
This question explores the emotional and personal side of entrepreneurial risk-taking.
craft
1- Q.01
“Talk us through your production process and the importance of quality.”
He asks this to get into the operational details that differentiate a brand's products.
money
3- Q.01
“How do you make a profit with [a specific, high-cost challenge]?”
A direct, challenging question used to probe the financial viability behind a guest's premium or complex business model.
- Q.02
“A case study says you saved a client [X amount]; what does that number actually mean?”
He uses specific data points from a guest's marketing to dig for the concrete story behind the numbers.
- Q.03
“How does that personal touch affect repeat orders and customer lifetime value?”
This question connects a qualitative action (like customer service) to a quantifiable business metric.
process
1- Q.01
“How do you communicate your brand's quality story to the end customer?”
This question explores the marketing and branding challenges of conveying value.
industry
1- Q.01
“What does [a competitor or related tool] do, and what does it not do?”
He asks this to help listeners differentiate between solutions in a crowded market.
advice
2- Q.01
“At what point should a business start planning for [a scaling challenge like sales tax]?”
This seeks to provide listeners with clear, stage-specific advice they can apply to their own business.
- Q.02
“What's the best way for people to reach out to you?”
A standard closing question to give the guest a call to action and provide a resource for the audience.
Signature segments
- · Tuesday Tea Break Talks
Topics covered repeatedly
Who gets booked here
Guests are typically successful Shopify store founders (Cutter & Squidge, Golden Tallow) or executives from key Shopify ecosystem apps (TaxCloud, Seguno). They are booked for their specific, measurable results and hands-on experience in scaling an e-commerce operation.
- Paul O'Sullivanon How a 32-Year Wholesale Brand Crushed Shopify After COVID
- Ryan Pinkhamon The Shopify Tax Mistake That Could Cost Your Store $40,000
- Emily & Annabelleon 500% Growth in just 12 Months: The Cutter & Squidge Shopify Success Story
- Kit Stanwoodon She Built a Profitable Shopify Brand Using AI, Fiverr & Determination
- John Roman & Ben Hollandon How 2 CEOs Built 65,000+ Subscription Shopify Stores with @Battlbox & @GoodRanchers
Where to find this show
Audience & reach
The podcast attracts sponsors from the Shopify app ecosystem like TaxCloud, Seguno, and Yoast. The audience consists of dedicated Shopify store owners actively seeking tools and services to solve growth-related problems like tax compliance, email marketing, and inventory management.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Winning With Shopify
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People also ask
- Who is the host of Winning With Shopify?
- The host is Nick Trueman, a digital marketing consultant with over 15 years of experience in PPC, SEO, and e-commerce.
- What is the format of the podcast?
- The podcast releases two episodes per week: a short, solo tactical episode on Tuesdays ("Tuesday Tea Break Talks") and a long-form interview with a guest on Fridays.
- Is the podcast still running?
- Yes, the podcast is active and releases new episodes twice a week.
- What kind of topics are covered?
- The show covers all aspects of growing a Shopify store, including marketing (PPC, SEO), operations, customer retention, subscription models, sales tax, and conversion rate optimization.
- How can I be a guest on the show?
- The podcast's website has a contact form for guest and sponsorship inquiries. Guests are typically successful Shopify founders or experts from the e-commerce app ecosystem.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Winning With Shopify - Official Websitewwspodcast.com
- [02]Winning With Shopify - Apple Podcastspodcasts.apple.com
- [03]Nick Trueman - Winning With Shopify Biopodchaser.com
- [04]Nick Trueman - Director at Spec Digital | The Orgtheorg.com
- [05]Winning With Shopify - YouTube Channelyoutube.com
- [06]Nick Trueman | Debutify Podcastdebutify.com
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