Unscripted SEO Podcast
Hosted by Unscripted SEO
Long-form, unrehearsed interviews with SEO veterans and tech founders about their careers, tactics, and the industry's future.
A practitioner-focused show that uses a loose, conversational format to get into the weeds of SEO careers, tool-building, and emerging trends like AI's impact on search. Host Jeremy Rivera interviews seasoned experts, letting them speak at length to share their origin stories, specific project details, and controversial opinions. The podcast has expanded to include 'Unscripted Small Business' episodes, broadening its scope to general entrepreneurship and AI applications beyond pure SEO.
“The '100% unscripted, 100% unrehearsed' ethos is its defining feature, leading to more meandering but authentic conversations than highly structured shows. This approach allows for deeper dives into a guest's history and mindset, surfacing stories and insights that might not appear in a more formal interview.”
Who hosts this show
The Unscripted SEO Podcast features authentic, spontaneous conversations that uncover the truth about what drives results in digital marketing. The current host is Jeremy Rivera, an SEO consultant with over 17 years of experience. The show, which also has editions for Small Business and Home Improvement, explores practitioners' frameworks, experiments, and hard-won lessons through weekly interviews. The podcast was previously hosted by Mark A. Preston.
Credentials & credits
- SEO Consultant (19+ years experience)
- Host of the Unscripted Podcast Network
- Founder of SEO Arcade
- Founder of Little J Marketing Co.
- Published SEO Author
- Former Product Manager at Raven Tools
Other ventures
- Unscripted Small Business (podcast)
- Unscripted Home Improvement (podcast)
- SEO Arcade (keyword research tool)
- Little J Marketing Co. (creative agency)
- Entrepreneur Coaching
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01
- 02AI Content: Quantity vs QualityJun 26, 2026 · 1 min
- 03AI Content: Can You Do It Well?Jun 26, 2026 · 1 min
- 04Unscripted SEO With Patrick StoxJun 26, 2026 · 44 min
- 05Unscripted Small Business With Mark PearsonJun 23, 2026 · 52 min
- 06Your Next Buyer Is a Bot- Unscripted SMB with Mark PearsonJun 23, 2026 · 52 min
- 07Link Building In The Age of LLMs with Bradley Benner - Unscripted SEOJun 22, 2026 · 26 min
- 08Don't Delegate Tasks, Delegate Outcomes: Brad PoulosJun 18, 2026 · 45 min
Notable episodes
- 01Unscripted SEO With Patrick Stox
A deep dive into the career of a top SEO expert, his work building tools at Ahrefs, and his 'hot take' that SEO is evolving into 'GEO' (Generative Engine Optimization).
- 02Unscripted Small Business With Mark Pearson
Explores a pivot from business coaching to AI consulting spurred by major life events, and introduces concepts like 'Agentic Commerce' and getting businesses 'found and paid' by AI.
- 03Link Building In The Age of LLMs with Bradley Benner
Focuses on the critical role of relevance over authority metrics in modern link building and how to create effective entity associations for better SEO.
What you'll be asked on this show
Jeremy Rivera starts each interview by establishing the guest's authority with a warm introduction before asking a broad, open-ended question about their origin story and credibility. He is an active listener who allows guests to speak for extended periods, guiding the conversation with insightful follow-ups based on their responses rather than a rigid question list. He often connects new topics to established principles or his own industry knowledge, fostering a collaborative, exploratory dialogue. The overall style is relaxed and conversational, true to the 'unscripted' name, focusing on surfacing the guest's unique experiences and perspectives.
The show consists of single-guest, long-form interviews led by host Jeremy Rivera. He opens with a complimentary introduction and a broad question about the guest's background, then allows them to narrate their story with minimal interruption. The format is explicitly unrehearsed, giving it a raw, conversational feel.
Questions Unscripted SEO keeps coming back to
12 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when Unscripted SEO reaches for it.
origin
1- Q.01
“Can you introduce yourself and share how you gained your expertise?”
This is Rivera's standard opening move, used to establish the guest's credibility and origin story at the start of the conversation.
controversy
2- Q.01
“What is your most controversial hot take on the SEO industry right now?”
He asks this directly to generate a provocative and insightful opinion on the state of the industry.
- Q.02
“Is the dominance of big tool suites like Ahrefs and Semrush helpful or hurtful to the industry?”
This question is designed to elicit a nuanced opinion on a key market dynamic and potential controversy.
advice
3- Q.01
“Which career path—in-house, agency, or freelance—do you recommend for new SEOs?”
This question seeks to provide direct, actionable career guidance for listeners looking to enter or advance in the field.
- Q.02
“Where are the useful SEO communities for real conversations now that platforms like Twitter have fractured?”
He asks this to provide actionable resources for the audience seeking high-quality professional communities.
- Q.03
“What are the mandatory best practices for SEOs in the coming year?”
This seeks forward-looking, practical advice that practitioners can apply directly to their work.
future
2- Q.01
“How does the rise of AI tools affect the SEO space?”
A recurring question to get the guest's perspective on the single biggest trend impacting the industry.
- Q.02
“Is this new trend, like agentic commerce, applicable to B2B as well as B2C?”
He uses this to probe the scope and scalability of a new concept across different market segments.
craft
2- Q.01
“What are some of the specific things you built or accomplished in your past roles?”
Rivera uses this to move from general background to concrete details about the guest's key projects and successes.
- Q.02
“Is there a tool or project you dreamed of building but never got the chance to?”
This question explores the guest's creative and forward-thinking ideas beyond their executed projects.
process
2- Q.01
“What are some surprising or unexpected niches where this technology is being applied?”
He asks this to get specific, non-obvious examples of how new tech is being used in the real world.
- Q.02
“How much of this new optimization is just a rebranding of fundamental marketing principles?”
Rivera asks this to connect new, hyped-up trends with established, long-standing business practices.
Signature segments
- · Introducing the show as '100% unscripted, 100% unrehearsed'
Topics covered repeatedly
Who gets booked here
Guests are typically seasoned SEO practitioners, consultants, agency owners, and founders of marketing or AI technology companies. They are often veterans in their field with deep, specific expertise to share.
- Patrick Stoxon Unscripted SEO With Patrick Stox
- Mark Pearsonon Unscripted Small Business With Mark Pearson
- Bradley Benneron Link Building In The Age of LLMs with Bradley Benner - Unscripted SEO
- Brad Pouloson Don't Delegate Tasks, Delegate Outcomes: Brad Poulos
Where to find this show
Audience & reach
The podcast does not appear to feature external sponsors. The primary promotional angle would be for B2B tools and services targeting an audience of experienced SEOs, digital marketers, and agency owners.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch Unscripted SEO
j•••@•••.comFree: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- Who is the host of the Unscripted SEO Podcast?
- The current host is Jeremy Rivera, an SEO consultant with over 17 years of experience. The show was previously hosted by Mark A. Preston.
- What is the format of the show?
- It's a long-form interview podcast featuring a single guest in an unscripted, unrehearsed conversation with the host.
- Is the podcast still running?
- Yes, the podcast is active and releases episodes on a weekly basis.
- What kind of guests are on the show?
- The show features seasoned SEO practitioners, digital marketers, agency owners, and founders of marketing technology companies.
- Where can I listen to the podcast?
- The podcast is available on YouTube, Apple Podcasts, Spotify, and other major podcast platforms.
- Does the podcast only cover SEO?
- While SEO is the core topic, the show also has 'Unscripted Small Business' and 'Unscripted Home Improvement' editions that cover broader marketing, AI, and entrepreneurship topics.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Official Websiteunscriptedseo.com
- [02]About Jeremy Riverajeremyrivera.com
- [03]About the Unscripted SEO Podcastunscriptedseo.com
- [04]Unscripted SEO Topical Guideunscriptedseo.com
- [05]About Jeremy Rivera (SEO Arcade)seoarcade.com
- [06]Jeremy Rivera - Clutch Profileclutch.co
- [07]About - Little J Marketing Co.littlej.co
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