The Flower Podcast
A weekly conversation for floral professionals, where host Scott Shepherd interviews growers, designers, and authors about their craft and business.
This is an insider's look into the professional floral world, told through relaxed, long-form conversations. Host Scott Shepherd connects with growers, designers, and entrepreneurs to discuss the evolution of their businesses, new plant varieties, and the logistics of the flower industry, from co-op management to international sourcing. The show provides a 360-degree view of the floral world, focusing on the people and stories behind the blooms.
“Unlike shows focused purely on design, The Flower Podcast's strength is its deep dive into the business and logistical side of the industry. Scott's extensive wholesale background informs conversations that authentically cover topics like co-op management, crop transitions, burnout, and supply chain dynamics.”
Who hosts this show
Host Scott Shepherd is a 30-year veteran of the floral industry, with a career spanning wholesale sales and sourcing. He holds a degree in horticulture from the University of Georgia and started the podcast to share the stories of the talented people he met in the business. The podcast serves as a meeting place for the floral community to discuss flowers, trends, and business.
Credentials & credits
- Host of The Flower Podcast
- Degree in Horticulture, University of Georgia
- 30+ years in the floral industry, primarily in wholesale
- Floral Buyer at Import Flowers Nashville
- Sales at Cut Flower Wholesale
- Alias: "Cutflower Scott"
Other ventures
- The Flower Podcast YouTube Channel
- Green Petal Farms (family business)
What kind of podcast
- Country
- United States
- Region
- usa
When new episodes drop
- 01Flower Chat! I'm Back!May 17, 2026 · 20 min
- 02Flower Chat: Flowers New and TipsMay 17, 2026 · 4 min
- 03What are Floral Standards in Today's Flower FarmJul 23, 2025 · 1h 10m
- 04
- 05
- 062024 Monroe Blooms Flower Festival HighlightsMay 28, 2025 · 22 min
- 07From Wholesale to Home Gardens: Farmer Bailey Launches Garden ClubMay 19, 2025 · 59 min
- 08
Notable episodes
- 01What are Floral Standards in Today's Flower Farm
A deep dive into the business and logistics of a mature flower co-op, discussing crop transitions, infrastructure investments, and the creation of industry standards.
- 02Nicole Pitt of Flower Hill Farm on Flower Farming, Boundaries, and Becoming the Face of Her Business
Explores the journey of a television journalist who returned to her childhood home to start a flower farm, covering topics of career change and personal branding.
- 03The Science and Art of Plant Breeding with Dr. Keith Hammett
A conversation with one of New Zealand's leading ornamental plant breeders, offering a scientific and artistic perspective on how new flower varieties are created.
What you'll be asked on this show
Scott Shepherd opens interviews with a warm, general check-in, often referencing a guest's past appearance to establish continuity. His questions are born from genuine curiosity and deep industry knowledge, probing into the practical and logistical side of a guest's business, such as the specifics of a new refrigerated truck or the necessity of grant writing. He acts as a supportive peer, allowing guests ample space to tell their stories and share their expertise at length. He maintains an enthusiastic tone, celebrating his guests' projects and sharing in their passion for the floral world.
The podcast primarily features weekly, long-form interviews with a single guest. Scott is a warm, conversational host who allows guests to speak at length, guiding the discussion with curious follow-ups. The associated YouTube channel also features informal, solo "Flower Chat" videos, often filmed live from his garden to showcase specific plants.
Questions the host keeps coming back to
6 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
personal
1- Q.01
“How is everything going at your farm or business?”
This is his standard opening to get a general update on the guest's work and life.
money
2- Q.01
“How has the market been doing?”
He often asks this to gauge the business health of a guest's cooperative or company.
- Q.02
“Is [a specific business practice, like grant writing] still something you have to do?”
This type of question often calls back to a topic from a previous interview, showing his long-term engagement with guests.
craft
1- Q.01
“Why was creating this new book or project so important?”
Used to uncover the core motivation and purpose behind a guest's new venture.
process
2- Q.01
“What does this new book or project cover specifically?”
A direct follow-up question to get concrete details on the content and scope of a guest's work.
- Q.02
“Can you explain the logistics of how that operation works?”
He asks this to clarify the practical, behind-the-scenes processes of a guest's business.
Signature segments
- · Informal "Flower Chat" segments from his garden
- · The phrase "55-mile-an-hour color" to describe vibrant flowers
Topics covered repeatedly
Who gets booked here
Guests are established professionals in the floral industry: innovative flower farmers, authors, educators, co-op founders, and designers who are running their own businesses and shaping the industry.
- Diane Szukovathyon What are Floral Standards in Today's Flower Farm
- Nicole Pitton Nicole Pitt of Flower Hill Farm on Flower Farming, Boundaries, and Becoming the Face of Her Business
- Niki Irvingon Growing Flowers: Everything You Need To Know About Planting, Harvesting, and Arranging Flowers.
- Bailey Haleon From Wholesale to Home Gardens: Farmer Bailey Launches Garden Club
- Pili Fuenteson Building Flower House Mexico: Pili Fuentes' Personal Journey of Creativity and Community.
Where to find this show
Audience & reach
The podcast features sponsors such as Accent Decor and promotes industry events like the "Sell Your Flowers Summit".
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
Pitch this show
s•••@•••.comFree: limited reveals · Pro: unlimited reveals + CSV export
You’re only charged when we return a verified hit.
People also ask
- What is the host's name and background?
- The host is Scott Shepherd, a floral industry veteran with over 30 years of experience in wholesale and a degree in horticulture.
- What is the format of The Flower Podcast?
- The main format is a weekly, long-form interview with a guest from the floral industry. The host also releases informal "Flower Chat" videos on YouTube.
- Is The Flower Podcast still active?
- Yes, the podcast releases new episodes weekly and has been running since 2018.
- Who are the typical guests on the show?
- Guests are professionals from all corners of the floral world, including flower farmers, floral designers, authors, photographers, and entrepreneurs.
- Where can I listen to the podcast?
- The podcast is available on its official website, YouTube, and major podcast platforms like Apple Podcasts and Spotify.
- How can I pitch a guest for the show?
- The official podcast website has a contact page for feedback, questions, and potential guest referrals.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]About - The Flower Podcasttheflowerpodcast.com
- [02]Official Websitetheflowerpodcast.com
- [03]Inside The Flower Podcast: Scott Shepherd's Voice for the Floral World - Thursdthursd.com
- [04]10 Questions to Scott Shepherd, the Floral Buyer at Import Flowers Nashville, LLC. - Thursdthursd.com
- [05]The Flower Podcast with Scott Shepherd - Flirty Fleursflirtyfleurs.com
- [06]The Flower Podcast - Apple Podcastspodcasts.apple.com
- [07]The Flower Podcast YouTube Channelyoutube.com
Podcasts like The Flower Podcast
The History Guy: History Deserves to Be Remembered
A history storyteller who narrates short, engaging videos about forgotten events and figures, typically in 15 minutes or less.
The Founder's Dream | Abhishek vyas
The Founder
A Hindi-language business podcast featuring long-form interviews with Indian startup founders about their real-world journeys and industries.
Donovan Sharpe
Donovan Sharpe
A confrontational live-stream show focused on dating, masculinity, and current events from a "Red Pill" perspective.
HAHA Podcast
Three Korean-American sisters and YouTubers bring their chaotic, unfiltered group chat to a weekly video podcast.
Dear Shandy Podcast
Dear Shandy
A married couple offers comic relief and practical advice on relationships, alongside detailed, analytical recaps of reality dating shows.
Great Art Explained
Great Art Explained
A curator breaks down a single great work of art in each episode, demystifying its history and meaning without academic jargon.
Rich Cooper Clips
Rich Cooper
Short, direct clips of 'unplugged' advice for men on relationships, self-improvement, and avoiding weakness, taken from longer live shows.
Own Narrative Podcast
Own Narrative
A South African podcast where host Promise Makunyane interviews women about overcoming adversity, building businesses, and navigating family dynamics.