The Bitcoin Way cover art
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The Bitcoin Way

Hosted by The Bitcoin

A podcast and content platform for the Bitcoin consultancy of the same name, focused on financial sovereignty through self-custody and education.

The brief

This is a multi-format show that acts as the media wing for a Bitcoin self-custody consultancy. It combines weekly long-form interviews hosted by Michael Jordan with a news-and-analysis panel show, "Bitcoin Banter," featuring co-hosts Tony Yazbeck and Bitcoin Katie. The content is explicitly designed to educate listeners on the importance of holding their own Bitcoin keys, framed as a philosophical and practical necessity for financial sovereignty.

Unlike speculative, market-focused crypto shows, this podcast is explicitly tied to a service business, making its educational content a direct funnel for its self-custody training. It champions a specific, non-negotiable "right way" to own Bitcoin, prioritizing personal sovereignty and security over institutional products or price talk.
— What makes it distinctive
§1 · The host

Who hosts this show

The Bitcoin Way podcast is the content arm of a consulting firm that teaches individuals how to achieve financial sovereignty through Bitcoin. The show is primarily hosted by Michael Jordan, the company's Chief Growth Officer, who has a background in cybersecurity. The podcast features a mix of formats, including long-form interviews with Bitcoin thinkers, panel discussions on current events called "Bitcoin Banter," and live streams. The company and show were founded to empower individuals to become self-reliant after the collapse of the FTX exchange.

AI-extracted bio · help us verify· Source: gemini-video-grounded

Credentials & credits

  • Chief Growth Officer, The Bitcoin Way
  • Graduate Degree in Cybersecurity Management
  • 10+ years experience in technology, data privacy, and cybersecurity
  • Publisher, Black Hat Bitcoin newsletter

Other ventures

  • The Bitcoin Way (consulting company)
  • Black Hat Bitcoin (newsletter)
§2 · Classification

What kind of podcast

§3 · Cadence & catalog

When new episodes drop

Publishing rate
Daily
Not shown by Apple / Spotify
Total episodes
1K
Last episode
6 days ago
Jun 24, 2026
Status
Active
§3b · Editor's picks

Notable episodes

AI-extracted picks + commentary · help us verify
  1. 01
    Your Money, Stocks & Home are NOT Yours! | Bram Kanstein

    A clear example of the show's interview style, this episode unpacks a single thesis: that millennials are uniquely positioned to adopt Bitcoin after witnessing the 2008 financial crisis.

  2. 02
    The Best Bitcoin Speech? | Bitcoin Banter

    This episode exemplifies the "Bitcoin Banter" format and the show's core philosophy by contrasting speeches from a TradFi-focused perspective with a self-sovereignty perspective at the BTC Prague conference.

  3. 03
    Australia's New Bitcoin Rules: Why Self-Custody Just Became CRITICAL

    Demonstrates the show's function as a timely alert system for its audience, providing actionable analysis of new regulations that directly impact Bitcoin holders.

§4 · Signature

What you'll be asked on this show

AI-extracted from recent episodes · help us verify
How The Bitcoin interviews

In the one-on-one interview episodes, host Michael Jordan typically introduces the guest's central thesis at the beginning of the conversation. He then allows the guest long, uninterrupted periods to fully develop their complex ideas. His follow-up questions often use analogies or reference other thinkers to add context and guide the discussion around the core theme, rather than engaging in rapid-fire questions or direct pushback.

The show operates in multiple formats. The main podcast is a single-host interview show. "Bitcoin Banter" is a multi-host panel discussion analyzing recent news, often using clips or social media posts as prompts. "The Bitcoin Way: Live" is a co-hosted interactive livestream. Michael Jordan serves as the primary host, acting as a moderator in panels and a thesis-driven questioner in one-on-ones.

Questions The Bitcoin keeps coming back to

7 catalogued

If you're going on this show as a guest, expect some version of each of these. Each note explains when The Bitcoin reaches for it.

origin

1
  1. Q.01

    Why do you think [a specific generation or group] is primed to understand Bitcoin better than others?

    This is often used as an opening question to have the guest establish their core thesis at the start of the conversation.

advice

2
  1. Q.01

    How would you explain to someone why they should choose Bitcoin over an asset like stocks or real estate?

    Asks the guest to provide a clear, practical argument for the audience, often after discussing problems with the traditional financial system.

  2. Q.02

    What should people do to ensure they are downloading the correct software and avoiding scams?

    This question is used to elicit direct, actionable security advice for the audience, typically following a discussion about a recent threat.

personal

3
  1. Q.01

    What was your overall impression of the [BTC Prague] conference?

    A standard opening question for episodes recorded immediately after a major industry event to get a high-level recap.

  2. Q.02

    What was the temperature of the room during that speech?

    Seeks an eyewitness, atmospheric account of a significant event, moving beyond just the content of the event itself.

  3. Q.03

    What was going through your head before and during your speech?

    Probes the speaker's personal mindset and emotional state during a key experience, adding a narrative layer to the discussion.

industry

1
  1. Q.01

    Can you explain what's happening in [Australia/Illinois] with the new crypto rules?

    A direct prompt for a co-host or guest to break down a specific news item about new regulations for the audience.

Signature segments

  • · Bitcoin Banter
  • · The Bitcoin Way: Live
  • · Donkey of the Week

Topics covered repeatedly

BitcoinSelf-CustodyFinancial SovereigntyCybersecurityEconomicsCryptocurrency RegulationAustrian EconomicsPlan B ResidencyPrivacy
§5 · Guests

Who gets booked here

AI-extracted guest list + profile · help us verify
Typical guest

Guests are typically Bitcoin authors, entrepreneurs, and educators who share the show's core philosophy of self-sovereignty, a critical view of the fiat monetary system, and the importance of self-custody.

Recent guests
  • Bram Kanstein
    on Your Money, Stocks & Home are NOT Yours! | Bram Kanstein
  • Luke de Wolf
    on This Is How Bitcoin ACTUALLY Dies | Luke de Wolf
  • Katie Ananina
    on "Nobody's Protected by the Law" Bitcoiners Prepare TO BE TARGETED | Katie Ananina
§6 · Channels & links

Where to find this show

§7 · Stats

Audience & reach

YouTube · first-party
Subscribers
11.7K
11,700
Avg views / video
1.5K
Trailing window
Total views
1.4M
1,384,593
Videos published
1,004
Sponsor readEstimated

The podcast is primarily sponsored by its own parent company, The Bitcoin Way. It consistently promotes its own "white-glove" services for self-custody training, personal cybersecurity, and Plan B residency guidance.

AI-extracted sponsor read · help us verify

Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.

§8 · Contact

Pitch The Bitcoin

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Verified contact
Host / booking email

No public contact email on file yet — try the social channels below, or claim this page if you’re the host.

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§9b · FAQ

People also ask

AI-extracted researched answers · help us verify
What is the real name of the host?
The primary host is Michael Jordan, who is the Chief Growth Officer of The Bitcoin Way.
What is the format of the show?
The channel has multiple formats: long-form interviews with guests, a panel discussion on current events called "Bitcoin Banter" with co-hosts, and a live interactive show.
Is the podcast still running?
Yes, the podcast is active and releases multiple episodes per week.
What is "The Bitcoin Way"?
The Bitcoin Way is a consulting company that provides personalized training and guidance on Bitcoin self-custody, cybersecurity, and Plan B residency solutions. The podcast is the content and marketing arm of this business.
Who are the other hosts?
Tony Yazbeck and Bitcoin Katie (Katie Mestre) are regular co-hosts on the "Bitcoin Banter" segments.
Last updatedJun 29, 2026Not yet host-verified
Research depthDeep dossierHigh confidence · Jun 29, 2026 · gemini-2.5-pro

Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.

§9c · Methodology

Sources & how this page was built

This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence

  1. [01]The Bitcoin Way - Company Profilegulfleads.com
  2. [02]Michael Jordan - BTC Praguebtcprague.com
  3. [03]Tony Yazbeck - BTC Praguebtcprague.com
  4. [04]The Bitcoin Way Consultancy Review - The Data Scientistthedatascientist.com
  5. [05]Michael Jordan - Bitcoin Lunch & Learnbitcoinlunchandlearn.com
  6. [06]The Bitcoin Way - RootDatarootdata.com
  7. [07]You're Still Here. - by Katie Mestrebitcoinkatie.substack.com
  8. [08]Tony Yazbeck Of The Bitcoin Way On The Future of Money and Banking - Mediummedium.com
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