The Advanced Selling Podcast
Two veteran B2B sales trainers discuss the mindsets, habits, and psychology that underpin high-level sales performance.
This is a long-running conversation between two seasoned sales coaches who focus less on tactical scripts and more on the internal game of sales. Episodes dissect the self-limiting beliefs, mental models ('patterns of limitation'), and psychological frameworks that cause salespeople to plateau. The hosts use personal anecdotes, coaching stories, and occasional humorous tangents to illustrate their points about mindset, fear, and achieving ambitious goals.
“Claiming to be the longest-running sales podcast, its distinction lies in the deep focus on the psychology and mindset of selling, rather than just tactics. The chemistry and conversational, often quirky, style of the two hosts is a significant departure from more formal, corporate sales training content.”
Who hosts this show
Bill Caskey and Bryan Neale are B2B sales trainers who have co-hosted The Advanced Selling Podcast for two decades. With over twenty years of experience, they share strategies and frameworks on topics like prospecting, buyer resistance, and deal coaching. Their approach is known for being practical, humorous, and focused on shifting mindset to build long-term client relationships.
Credentials & credits
- Bill Caskey: Author of 'Same Game, New Rules' and '12 Bold Moves'
- Bill Caskey: 30 years experience in sales training and coaching
- Bryan Neale: Founder of Blind Zebra Consulting
- Bryan Neale: NFL Referee, officiated Super Bowl LVI
- Bryan Neale: Co-founded the Indiana University Dance Marathon
- Bryan Neale: Former Partner at Caskey Achievement Strategies
Other ventures
- Bill Caskey: Caskey Sales Machine (formerly Caskey Achievement Strategies)
- Bill Caskey: The Bill Caskey Podcast
- Bryan Neale: Blind Zebra Consulting
- Bryan Neale: Sales Unscripted (podcast)
What kind of podcast
When new episodes drop
- 01Patterns That Are Holding You Back: Part 2Jun 24, 2026 · 13 min
- 02Patterns of Limitation: Part 2Jun 22, 2026 · 13 min
- 03Patterns That Are Holding You Back in SalesJun 16, 2026 · 20 min
- 04Patterns That Are Holding You BackJun 15, 2026 · 20 min
- 05Why Your Spiritual Foundation Is Your Biggest Sales AssetJun 8, 2026 · 19 min
- 067 Lies About Sales SuccessJun 1, 2026 · 16 min
- 07How to Become the Obvious Choice (Part 2)May 27, 2026 · 20 min
- 08How to Become the Obvious Choice (Part 2)May 27, 2026 · 20 min
Notable episodes
- 01Patterns That Are Holding You Back in Sales (Series)
This multi-part series is a perfect example of the show's core thesis, focusing on the hidden mindsets and habits that limit growth, such as 'drift' and fear.
- 02Why Your Spiritual Foundation Is Your Biggest Sales Asset
A solo episode from Bill Caskey that showcases the show's willingness to explore deeper, unconventional themes by connecting core sales principles to a spiritual foundation.
- 037 Lies About Sales Success
This episode exemplifies the show's counter-intuitive approach, challenging widely accepted 'hustle culture' beliefs in the sales industry.
What you'll be asked on this show
This show does not feature guest interviews. The format is a conversation between co-hosts Bill Caskey and Bryan Neale, who discuss sales methodologies and mindset. They occasionally present questions, but these are framed as coaching tools for the listener to use for self-reflection or with their own teams, not for an on-air guest.
This is a co-host conversational show, not an interview-based format. Bill and Bryan have an easy chemistry, often engaging in humorous tangents before diving into the episode's core concept. Some episodes are solo-hosted by Bill Caskey.
Questions the host keeps coming back to
3 cataloguedIf you're going on this show as a guest, expect some version of each of these. Each note explains when the host reaches for it.
mindset
2- Q.01
“Where's the fear?”
A diagnostic question used to cut through surface-level problems and identify the root cause of limiting behaviors in a sales team or individual.
- Q.02
“What do you want?”
The hosts use this to force clarity on goals, pushing listeners beyond vague desires toward specific, actionable outcomes.
advice
1- Q.01
“How can I make a million dollars AND take six weeks of vacation?”
This is a framing device to challenge 'either/or' thinking and encourage a 'both/and' mindset that reframes limitations into problems to be solved.
Signature segments
- · Introduction as 'the longest-running sales training podcast'
- · Discussions on 'Patterns of Limitation'
- · The 'Seed vs. Soil' analogy for advice vs. mindset
- · Humorous tangents and real-life anecdotes
- · Announcements for their 'Insider Membership'
Topics covered repeatedly
Where to find this show
Audience & reach
The show primarily promotes the hosts' own products and services, including 'The Insider Membership' and tickets to live coaching events.
Subscriber and view counts are pulled live from YouTube and re-verified on a 30-day cycle. Listener estimates for the RSS feed aren't published here unless they're host-verified.
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People also ask
- Who are the hosts of The Advanced Selling Podcast?
- The hosts are Bill Caskey and Bryan Neale, two B2B sales trainers with decades of experience.
- What is the format of the show?
- It is a conversational show co-hosted by Bill Caskey and Bryan Neale. It does not feature guest interviews. Some episodes are solo-hosted.
- What makes Bryan Neale's background unique?
- Besides being a sales coach and founder of Blind Zebra consulting, Bryan Neale is also an active NFL referee who officiated Super Bowl LVI.
- What are Bill Caskey's other projects?
- Bill Caskey runs a sales training company, has authored books like 'Same Game, New Rules,' and hosts his own separate podcast, 'The Bill Caskey Podcast'.
- Is The Advanced Selling Podcast still running?
- Yes, it is an active podcast that has been running for approximately 20 years, releasing episodes weekly.
- Where can I listen to the podcast?
- The podcast is available on major podcast platforms like Apple Podcasts and Spotify, and episodes are also posted on their YouTube channel.
Built from the show's public RSS feed, YouTube, the host's own websites, and the cited sources below. Computed and AI-extracted fields are labelled. Facts only — no private info, no fabrication, no transcripts republished.
Sources & how this page was built
This page is AI-assisted, grounded in the public sources cited below, and host-verifiable. We publish facts only; we do not republish transcripts. If anything here is wrong, the host can claim and correct the page above.Model: gemini-2.5-pro · high confidence
- [01]Bryan Neale Bio - Ignite Todayignitetoday.com
- [02]Bryan Neale - Midwest Speakers Bureauspeakernow.com
- [03]About - Bryan Nealebryanneale.com
- [04]Bill Caskey - CMG Worldwidecmgworldwide.com
- [05]The Advanced Selling Podcast Official Websiteadvancedsellingpodcast.com
- [06]Insider Tips on Being a Successful Sales Leader – Outside Sales Talk with Bill Caskey & Bryan Nealebadgermapping.com
- [07]The Bill Caskey Podcastbillcaskey.com
- [08]About Sales Unscriptedsalesunscripted.com
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